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What Is Skyscraper Content And How Your Business Can Use It For Rapid Growth

Content marketing is riding the high wave and as the new year gets welcomed in, we’re pretty sure its popularity isn’t going to decrease any time soon. But just any other marketing tactic in the industry, there are various trends in content marketing that come into being, live a while and then some of them die out on their own.

But the current obsession amongst marketers is a trend called skyscraper content marketing.

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Vanhishikha Bhargava 0 Comments December 1, 2016 Content Marketing Marketing

Stop Bombarding Your Visitors With The Same Popup!

We’ve always talked about how important a customer’s experience is when he is interacting with your business. Even a visit to your website should leave him wanting to come back and engage with you again. And with the rising digital competition, it is becoming increasingly important to create a loyal website visitors and customers.

This is where your website or landing page strategy comes into play.

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Vanhishikha Bhargava 0 Comments November 30, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

5 Silly Landing Page Mistakes Killing Your Conversions

You probably already know that getting visitors to your landing page via digital campaigns is just a small step towards your business goal. Converting on the other hand, is a different ball game altogether.

While most of us like to think that our products and services are so exceptional that the target audience will convert in seconds after viewing it, sadly this is not true. Here are 5 landing page mistakes that most marketers make and lose conversions.

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Vanhishikha Bhargava 0 Comments November 29, 2016 Conversion Rate Optimization Landing Page Optimisation Uncategorized

How To Increase Email Subscriptions By 200% In 5 Simple Steps

Email marketing is alive and kicking every other marketing tactic aside. Well, not really. But when you see the results an email marketing campaign reaps and the budget at which that happens, you would know exactly what we mean. In this post, we’re sharing some really simple tips that you could use to boost your email subscriptions by a whooping 200%!

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Vanhishikha Bhargava 0 Comments November 28, 2016 Email Marketing

How To Create Your Unique Selling Proposition And Get More Conversions

A unique selling proposition is what gives your brand a personality and makes it different from others.

But unless you are lucky enough to operate in a market with few or no other direct competitors, it will take a bit more effort to create and pitch an outstanding unique selling proposition that is genuinely ‘one of a kind’. So to help you get there, we have gathered 5 tips that will guide you through creating a killer USP.

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Victoria Stamati 0 Comments November 25, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

How To Optimize SaaS Landing Pages for Maximum Conversions

SaaS companies usually face a challenge when it comes to converting their target audience. The reason being, their ideal customers may or may not be from a technical background and they simply can’t take a one-size-fits all approach with their marketing campaigns. The same holds true for their landing pages.

So here are a few tips to optimize them for higher conversions.

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Vanhishikha Bhargava 0 Comments November 24, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

9 Ways To Make Trustworthy Landing Pages And Get More Customers

There are far too many businesses who are taking their products and services online. With the numbers increasing by the day, it is becoming difficult for the consumers too to differentiate between which ones are trustworthy and which of those businesses are more likely to fleece them. But here are 9 ways in which you can make each of your landing pages more trustworthy and convert more visitors into customers.

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Vanhishikha Bhargava 0 Comments November 23, 2016 Bounce Prevention Conversion Rate Optimization Landing Page Optimisation Marketing

Landing page optimization: Should you use Single or multi column forms?

When creating a landing page, most of us have asked ourselves and Google one question – what kind of form should we use? A single column or a multi – column form? Is the single column form going to make the process look too long or is the multi – column form going to make it look like the visitor needs to go through too many steps to convert? In this post, we’re going to answer this question once and for all.

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Vanhishikha Bhargava 0 Comments November 21, 2016 Conversion Rate Optimization Landing Page Optimisation

What Popups Suit Your Business The Best And How To Use Them Effectively

Like we have mentioned earlier, popups have always been scrutinized. There have been those in the industry that have claimed they bring down the results a website could generate. But there have also been those who have experienced their effectiveness and almost swear by them!

So how can your business website use them? And which ones are the best suited for you? Let’s take a look!

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Pavlos Linos 0 Comments November 18, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

8 Call-to-Action A/B Tests to Run on Overlays to Get More Email Subscribers

While you can test just about every aspect of the overlay – design layout, colors, marketing message, CTA and even triggers, it is important to start small. By testing small changes you’re able to measure results more effectively and understand what clicks with your audience the best.

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Vanhishikha Bhargava 0 Comments November 17, 2016 Bounce Prevention Conversion Rate Optimization Email Marketing Exit Intent

10 Types Of Popups That eCommerce Stores Need To Use

An average online shopper practically has more than a hundred stores to choose from – no matter what industry you are in and irrespective of the kind of products you have to offer. This makes it hard for eCommerce businesses to acquire new customers – after all, online window shopping exists too and you never know where a shopper finds the right deal.

So if you don’t want to lose half your sales to common shopping habits, here are some types of popups that you should consider using on your eCommerce store.

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Vanhishikha Bhargava 1 Comment November 16, 2016 Bounce Prevention Ecommerce Exit Intent

20 Must Follow Marketing Blogs For Business Growth in 2017

You know how each one of us turns to Google to look for articles on marketing and business growth. With the rising digital competition, it is but obvious to do so. There is absolutely no other way to last in the ever growing market, other than pushing yourself to do better than before.

Now that 2017 is right around the corner, every business is most likely holding meetings with their teams to find ways they can boost their business growth. This is where research comes in and all of us start to spend hours looking for the right sources of information.

Since we’re actually doing the same, we decided to share the list of blogs we think you need to start following today to stay up-to-date with everything marketing and growth.

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Vanhishikha Bhargava 2 Comments November 15, 2016 Marketing

5 Lead Nurturing Mistakes That Are Making Your Business Lose Customers

Most businesses are able to run marketing campaigns that result in micro and macro lead generation. But let’s get to the final part of it, just how many of these leads are they able to effectively convert into customers? Yes, paying customers?

This is where lead nurturing plays a huge role.

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Vanhishikha Bhargava 1 Comment November 14, 2016 Content Marketing Email Marketing Landing Page Optimisation Marketing

Avoiding conversion tracking mistakes: Know the difference between leads and conversions

If you have been in the marketing industry, there is certainly one demand you have come across – increasing the traffic to a website as the primary goal. Most businesses focus on activities that help them drive a decent amount of traffic to their website, which is then expected to explore the products and services they offer, and maybe, turn into leads if not customers.

Let’s be honest, the goal isn’t entirely wrong. You do need to bring people to your business and make them understand what you’re about, before trying to sell anything to them.

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Pavlos Linos 0 Comments November 11, 2016 Conversion Rate Optimization

The 4 Types Of Content Your Business Needs To Get More Customers

Content marketing has been riding the high waves throughout this year and from where we see it, it is going to continue to do so the next year as well. In fact, it is going to become the only way that businesses can convert their target audience into customers – yes, the more value you add to your target market, the greater are the number of customers you would get.

With the new year right around the corner, here’s taking a look at how you can use content to get more customers.

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Vanhishikha Bhargava 0 Comments November 10, 2016 Content Marketing Marketing

Why The Net Promoter Score Is Everything Your Business Needs To Care About

The one and only thing that can make a business grow sustainably in a competitive market, is its customers – loyal customers. If you build a product and offer an experience that people love, they won’t just remain loyal to your brand, but also recommend it to their friends and family.

So here’s how you can use the net promoter score to boost your customer lifetime value.

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Vanhishikha Bhargava 0 Comments November 9, 2016 Content Marketing Conversion Rate Optimization Marketing

Why Your Business Needs To Focus On The Customer Journey More Than Sales And How

In a generation where the consumers are consistently looking for value as well as information that helps them make a well informed purchase decision, it is important to keep the consumer-first approach in mind at all times.

In this post, we’re going to discuss why it is becoming increasingly important for businesses to focus on the customer’s journey more than just their sales graph.

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Vanhishikha Bhargava 0 Comments November 8, 2016 Marketing Uncategorized

11 Hacks To Get More Views On Your Featured Post And Monetize Better

If you’re running a media or publishing website, and have a monetization model that focusses on featuring products or posts from brands and businesses, you’re probably always under the dilemma of driving more traffic to this featured piece of content.

Of course, setting aside a marketing budget to promote these featured posts is one way to get them more exposure. But how long can you run with just a bottle of water to hydrate you? Marketing budgets are just like that never ending, demanding aspect of every strategy.

So while you try to earn more money by featuring posts, here’s taking a look at how to get more views on this special post without irritating your subscribers.

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Vanhishikha Bhargava 0 Comments November 4, 2016 Content Marketing Marketing

5 Ways A Yes/No Optin Form Can Boost Website Conversions

We have always been all about strategically making use of popups to convert website visitors. While every optin form is targeted to accomplish a different goal, there are also different types that you have probably come across. Some being, a single step popup, multi step popups and yes-no popups. In this post, we’re going to talk about how you can use the yes/no optin forms to convert your website traffic into customers.

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Vanhishikha Bhargava 1 Comment November 3, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation

5 Tips To Boost Content Reach Without Burning A Hole In Your Pocket

Content marketing is a challenging tactic to master. Be it the smallest of businesses who are just starting out with it or the largest in the industry, everyone stumbles their way to making their strategies work. But things get more difficult when your content marketing efforts are to be restricted to a specific budget and minimal resources.

Here are 5 low cost content distribution tactics that will not just boost your content reach but also help improve your content marketing strategy’s results.

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Vanhishikha Bhargava 1 Comment November 2, 2016 Content Marketing Marketing

16 types of email you should be sending your email list to boost your engagement rates

Email marketing is a twisty game. First, it is hard for you to even get people to opt in to your email list and then it becomes difficult to make them read your emails. It is an endless cycle of challenges coming a business marketer’s way and there is practically no end to it.

So what is it that the subscriber wants to read?

Definitely not the same email.

Here’s taking a look at the different types of emails you should be sending to your subscribers, but probably aren’t.

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Vanhishikha Bhargava 3 Comments November 1, 2016 Email Marketing Marketing

The 8 Step Checklist To Creating An Engaging Popup

Popups – one of the most controversial, yet the most effective website elements of a website when it comes to capturing the visitor’s fleeting attention.

But it isn’t just about capturing the visitor’s attention. It is all about what you do with it once you have their attention. Because in the end, if your business website has a goal, then you’re directing the visitor towards an action that adds up to it.

So how does your popup ensure it stimulates an action that is relevant to you?

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Vanhishikha Bhargava 0 Comments October 31, 2016 Bounce Prevention Commerce Conversion Rate Optimization Ecommerce Exit Intent

5 Simple Ways To Boost Your ‘Coming Soon’ Landing Page Conversions

In a digital landscape that is fast evolving, it is becoming a must for businesses who are launching new products or services in their target market, to create a build up around them. The reason being, people need to look forward to the value proposition that the new range is going to offer.

But with so many business competing for the attention of a similar target market, how do you make sure your coming soon landing page actually gets you quality leads and customers?

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Pavlos Linos 0 Comments October 28, 2016 Conversion Rate Optimization Landing Page Optimisation

Creating A Business Value Proposition That’s Absolutely Irresistible

What makes a website visitor turn into your customer? A value proposition where he sees himself benefitting in one way or the other with what the business has to offer.

Many studies suggest that most businesses don’t succeed because they have a weak value proposition compared to their competitor. Or they aren’t able to show what value the visitor can get at the right time – once the visitor’s attention is lost, your customer is as good as gone.

So here’s taking a look at a few value propositions that are so irresistible that no visitor can say no.

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Vanhishikha Bhargava 0 Comments October 27, 2016 Marketing

How To Get More Email Subscribers With On-Site Retargeting

42% of businesses name email as the most effective lead generation marketing tactic, making it the top source for lead nurturing and management. But to be able to make your email marketing campaign successful, you need people who subscribe to them willingly. And the fear of being spammed, makes it hard to get people to subscribe even to the most useful newsletters!

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Vanhishikha Bhargava 0 Comments October 26, 2016 Email Marketing Marketing

Are Your Cold Emails Killing Your Business? (And The Fix To It!)

Cold emails are a necessary evil that most B2B marketers resort to for promoting their business products and services. It is quite literally the foot in the door approach, where you pretty much shamelessly, approach a prospect with what you offer and what he is likely to gain out of it.

But the only sad thing is that most of these cold emails don’t really work. They are like trying to hit the target with one little arrow in complete dark! And missing the target is only landing you into a darker spot.

In this case, the spam folder.

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Vanhishikha Bhargava 1 Comment October 24, 2016 Email Marketing Marketing

8 Simple Customer Retention Strategies To Decrease Your Churn Rate

The main difference between a business that has grown sustainably over the years and one that died out like a flame, is the ability to retain customers. What the industry likes to refer to as, Customer Lifetime Value (CLV). The things your business does to retain the customer might add the smallest of increases in CLV to the largest of gains in the long term. But this number is directly affected by the customer churn rate.

And if your churn rate is higher than 10%, even the new business coming in is not going to help you grow. So here are 8 tried and tested customer retention strategies that will help you reduce the churn rate.

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Vanhishikha Bhargava 1 Comment October 21, 2016 Content Marketing Marketing

How To Create A Customer Centric Landing Page In 6 Steps

Identifying and understanding your target audience is a must if you want to create offers that resonate with them. And the same holds true when designing a landing page.

Every element on a landing page ‘must’ be meant for your target customers – from the landing page copy to the call-to-actions, it needs to be about them if you want conversions.

So how do you put together a customer centric landing page?

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Vanhishikha Bhargava 1 Comment October 20, 2016 Conversion Rate Optimization Landing Page Optimisation

Why Email Marketing Is A Must For eCommerce Success

The eCommerce industry is fast expanding. Whether you sell customized t-shirts, posters, grocery or even baby products, there are at least a thousand others who are doing the same. While this has resulted in the consumer market loving online shopping, it has also made it a challenge for the eCommerce businesses to acquire new customers.

Here’s why email marketing is important for an eCommerce business’s growth and success.

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Vanhishikha Bhargava 1 Comment October 19, 2016 Commerce Ecommerce Email Marketing

Which is the best colour for a converting landing page? We found out!

When you’re running a paid campaign to promote your brand, a product or a service, you want to ensure that every aspect of it adds value to the customer and nudges him towards the point of conversion.

And when you’re making the efforts to optimize your copy as well as design to suit the target customer’s needs, why not take into consideration the color scheme as well? After all, it does fall under the aesthetics of your web page.

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Vanhishikha Bhargava 0 Comments October 18, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

Is Google’s New Update Killing Mobile Popups? We Think Not.

According to the official statement published on the Google blog, a new algorithm update changes includes making content easily accessible to the mobile user. More specifically targeted at the web pages that use ‘intrusive interstitials’ hampering the user experience to promote their own products and services.

Here’s taking a look at why we think mobile popups are still not dead – but all you need to focus on, is the strategy!

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Pavlos Linos 0 Comments October 14, 2016 Conversion Rate Optimization Landing Page Optimisation Mobile Popups

Changing with the times: The future of personalization (2017)

Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.

Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.

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Vanhishikha Bhargava 0 Comments October 13, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

The 5 Characteristics Of A Bad Exit Intent Popup And What To Do Instead

Popups are far from popular with internet users. Almost 90% of them find them irritating, irrelevant and elements that hamper their experience on a website. But when it comes to exit intent popups, the case is slightly different from the aforementioned.

Since these popups are timed to show up only when a visitor is exiting the website, they are more receptive to the message – giving you a second chance to convert them. But despite this chance, there are a lot many businesses that still don’t get results.

The reason? Mistakes that add up to a bad exit intent popup.

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Vanhishikha Bhargava 0 Comments October 12, 2016 Conversion Rate Optimization Exit Intent

Fashion Blogger? Here’s How To Increase Your Instagram Following!

For those of you who aren’t aware already, blogging has become a well defined career in itself. From tech bloggers, to food, decor and fashion bloggers, the millennials today are choosing creative career paths over the conventional 9 to 5 jobs.

In this post, we’re specifically addressing the upcoming as well as established fashion bloggers who are trying to increase their following on Instagram.

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Vanhishikha Bhargava 1 Comment October 11, 2016 Content Marketing Exit Intent Marketing Social Media Marketing

7 Simple Tips To Use Landing Pages More Effectively

The main aim of every marketing and sales strategy, is to generate leads and eventually turn them into customers.

While there are a number of ways to engage your target audience – such as running paid social advertisements, blogging, offering ebooks, etc, the most effective one to turn them into leads is a landing page.

Here are the 7 tips that will help you create the perfect landing page for your next marketing campaign.

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Vanhishikha Bhargava 0 Comments October 10, 2016 Conversion Rate Optimization Landing Page Optimisation

Why Businesses Should Use Word-Of-Mouth Marketing For Growth

As a digital marketer, I know exactly how it feels trying to keep up with the changing trends and the conversations happening around a brand. But the one thing that I have realised over the years is the fact that what people are saying about you is extremely important.

Here’s taking a look at why businesses should leverage the power of word-of-mouth and how they can do so effectively.

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Vanhishikha Bhargava 1 Comment October 5, 2016 Content Marketing Email Marketing Marketing

The secret to Content Virality – revealed!

We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!

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Vanhishikha Bhargava 2 Comments October 3, 2016 Content Marketing Marketing Social Media Marketing

Top 10 Social Media Management Tools Every Marketer Needs To Try

Social media has become an integral part of business marketing strategies – irrespective of the industry and domain the business in. Be it B2B or B2C, business marketers now know that most of their target market audience is active on more than one social media channels on a daily basis – and that is too big an acquisition opportunity to miss!

But let’s be honest, social media can be very overwhelming sometimes.

So here are 10 tools for social media management that you must start using for the week ahead!

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Vanhishikha Bhargava 2 Comments October 2, 2016 Social Media Marketing

7 Instagram Marketing Tips To Boost Your Online Store Sales

Instagram users are increasing by the day and with features likes stories coming in, we see the number only rising for a considerable amount of time.

The platform that is predominantly all about visuals, has become the greatest opportunity for eCommerce businesses to market their products – even amidst the competition they face from eCommerce giants like Amazon on search engines. So here are a few Instagram marketing tips you need to consider using.

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Vanhishikha Bhargava 0 Comments September 30, 2016 Social Media Marketing

5 Best And Worst eCommerce Popups That Have A Direct Impact On Your Sales

In one of our previous posts, we discussed how eCommerce businesses can use exit intent popups to boost their online store sales. One of the most effective tactics being, retargeting their store visitors before they even left the website and explored other options.

But popups, if not designed and strategized well, have a tendency to become a little too ‘irritating’ for an online shopper.

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Vanhishikha Bhargava 0 Comments September 28, 2016 Commerce Conversion Rate Optimization Ecommerce Exit Intent

7 Effective Strategies To Convert Blog Traffic Into Sales

Does your business spend a considerable amount of time keeping up with a strict content marketing schedule? Is your blog getting a considerable amount of traffic and are all those visitors moving away without even making an interaction?

If yes, you’re not alone. All of us have faced a problem turning the blog traffic into sales. But here are 8 strategies that actually work.

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Vanhishikha Bhargava 0 Comments September 27, 2016 Uncategorized

15 Popup Design Inspirations To Convert Your Website Visitors Into Customers

Popups are website elements used to grab a visitor’s fleeting attention towards something that the business wants to promote. But often these tend to look too irritating or intrusive in nature to internet users. So backing popups with our exit intent technology, we’re here to share 15 popup design inspirations that your visitors will absolutely fall in love with.

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Vanhishikha Bhargava 0 Comments September 26, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent Landing Page Optimisation