Conversion rate optimization is one of the most important aspects of driving a business’s growth. It is the process that involves qualitative and quantitative data as well as testing to convert the target audience in a contextual manner.
But according to a study by ExactTarget, conversion rate optimization isn’t just the top most priority of marketers, but also the biggest challenge they face. And another study points out that 72% of businesses have implemented some CRO processes in their marketing strategy, but only 18% think it adds value to it.
About 63% of marketers optimize websites based on intuition and best practices.
In simpler words, no wonder most of these marketers aren’t getting results despite their consistent efforts at optimizing the business websites for conversions.
Tools to get you started with efficient Conversion Rate Optimization
One of the most popular and commonly used analytics tool that every business focussing on CRO has, is Google Analytics. It allows marketers to track the visitor’s website behavior and enables them to create custom reports on them with metrics such as engagement, traffic sources, content, sales and a lot more. The tool helps marketers identify the platform they can leverage from the most to drive their conversions.
2. Crazy Egg
Crazy Egg offers a wide range of tools to optimize your website for conversions – the best one being generation of heatmaps. Heatmaps basically allow the marketer to analyse which section of the website is getting the most number of clicks and engagement from visitors. This helps create an effective strategy for conversion based on the target audience’s browsing behavior.
Clicktale is a great analytics tool for improving your conversion rate optimization strategy. It enables marketers to watch how visitors behave on the website and understand what needs to be improved further to encourage them to convert. The tool records the visitor’s actions but hides sensitive information to offer user privacy.
Mixpanel is an advanced analytics tool for mobile and web. It enables marketers to not just measure how each of the pages are performing, but also analyse visitor actions to optimize funnels for better conversions. This CRO tool gives you an insight into how people interact with your web pages and whether the navigation is as seamless as you thought.
Usertesting.com launched a really nifty research tool called Peek sometime back. It basically enables marketers to create a five minute usability test for their website. All you need to do is enter your website URL, add some test participants and review how they use your website. This helps marketers and developers identify the usability issues on the website that could possibly be hampering the conversion rate.
The best way to optimize your website for conversions is to know what your customers really want – what are their daily challenges, what kind of solutions they are looking for, what improvements do they think you need to make, etc. Survey Monkey is a great tool to create customer feedback or research forms. It allows you to ask about 10 questions and collect 100 responses for free.
For example, when a visitor purchases a product from your website, you can target him with a survey asking questions like why he bought it and what he thinks is the best feature offered.
Unbounce is obviously the most popular and easy-to-use landing page creator. It enables marketers to create campaign specific web pages without the help of a designer or the IT department. It offers a simple drag and drop interface for designing and lead generation tools. The tool also allows you to create multi variants of the landing page, A/B test multiple elements and optimize them further for results.
Another nifty landing page creator and A/B testing tool, VWO pretty much offers the same functionalities as Unbounce. It offers an easy to use visual editor, heatmaps and click maps, split A/B testing, targeting and personalization, and analysis along with reporting. Marketers can use this CRO tool without any prior technical knowledge.
9. Hello Bar
Hello Bar is optimization tool that displays a bar at the top of your webpage to draw people’s attention to it. It simply acts as the primary call-to-action of your website. It can be included on multiple web pages as per your campaign.
For example, if you’re giving away a month’s free trial to your product, you would want to let the visitor know of it and not miss the deal. In this case, a Hello Bar of all the pages of your website would definitely convert more.
10. Exit Bee
Exit Bee is an optimization tool that acts on triggers such as the exit intent of a visitor. It enables marketers to target abandoning visitors with a custom message or an incentive to hold him back for a few more seconds. When combined with a rock solid marketing copy, this behavioural analysis tool can increase conversions by manifolds.
For example, when a visitor completes reading through a blog post of yours and decides to leave the website without making any kind of interaction – you can use an Exit Bee campaign to offer him a content upgrade like an ebook to capture his contact information.
Wigzo is an optimization tool that primarily works on personalizing the visitors experience using machine learning. It shares predictive insights that enable marketers to personalize their push notifications and browser push further. This increases the chances of on-site and off-site conversion, as the visitor is consistently notified of the value proposition in a contextual manner.
For example, if a website visitor is interested in a particular category of blogs, marketers can use Wigzo browser push to ask for permission and personalize their notifications for future posts around similar topics.
Over to you
These are the top 11 conversion rate optimization tools that came to our mind while creating this post. If you do know of another tool that a marketer could use to growth hack his website conversions, feel free to add to this list by simply dropping a comment in the box below!
If not, try out these tools to start with and do share with us if they help improve your website conversions.
Want to discuss how to use any of these tools? Tweet to us at @ExitBee and we’ll be happy to share some of our ideas with you!