Growth hacking has become one of the most talked about term in the startup and marketing domains. While some see it as a means of accelerating the startup’s growth, others consider it a fancy word for marketing clubbed with technology.
There has been a speculation about how growth hacker roles are not fulfilled by marketers as they require technical skills that the traditional marketer may not have. But we don’t fall under that category.
Today, there are many new tools that empower the technical-minded (non technical otherwise) marketer to be less dependent on developers and programmers. And we thought of listing down 20 such epic growth hacking tools for marketers who don’t code:
Outbrain allows marketers to promote their blog posts in the ‘from around the web’ sections of Fast Company, Slate, Time and millions of other websites. The best way to make the most out of this platform is to choose an article that has given you high quality leads and specify at least 10 different titles for the Outbrain to display on sites. It is a great way to drive in traffic on old content pieces.
Pricing: $10 per day (minimum)
Click to tweet is an easy way to promote your content/product on Twitter. You can use this tool to ask new users to share the product they purchased on Twitter in lieu of a discount or a special offer. Its analytics tell you exactly how many times your click to tweet link has been clicked on as well.
Colibri is the best tool to find out where your customers are engaging the most online, so that you can become a part of some of those relevant conversations. Be it Twitter, Quora, Hacker News, GrowthHackers.com, Google or industry blogs, the tool does all the spade work for you. It also creates a list of actions you need to take after analysing your audience – reply to this tweet, answer this question on quora, etc.
Pricing: 14 days free trial; plans starting at $45/month
Tribeboost is a smart tool that helps you grow your audience and thus, your business. All you need to let it know are the types of people you want as followers. They use manual as well as an automated process to follow extremely relevant people, a good section of which will follow you back. They also help you filter out those users who don’t have much followers, are inactive on social or don’t match your ideal follower description.
Pricing: Starts at $129/month with 2 weeks free trial
BuzzSumo analyses what content performs the best for a keyword, topic or competitor you enter. It also finds the key influencers who can help you promote the content. Since the tool gives you ideas of what titles have worked well on social media and blogs across the industry, it assists you in creating strategies that are more result oriented. It also guides you in creating a visual content strategy.
6. Hello Bar
A simple tool that allows you to insert a call-to-action button within a horizontal bar at the top of your website, it enables you to: drive traffic, collect emails or redirect your visitors to your social profiles. It tracks the number of clicks each header bar receives, allows you to specify which pages you want it on and on what dates. The bar and button colors are customizable to match your website design.
Optimizely is a lead and customer acquisition tool that helps businesses increase engagement, interactions and conversions on your website. It makes A/B testing your marketing messages really easy without having to change the code yourself. It also enables you to optimize your website in minutes, and tracks key metrics that tell you how well the changes are performing.
Pricing: 30 days free trial, a free starter pack and a custom enterprise plan
Unbounce lets marketers build, publish and A/B test landing pages without the help of IT professionals. This ability to test different marketing messages for different segments of the audience, allows marketers to improve their efficiency and ability to generate sales. The interface works on a drag and drop functionality to easily customize landing pages.
Pricing: 30 days free trial; plans start at $49/month
Qualaroo allows marketers to survey their business website visitors in order to understand what they are looking for, and what makes them take a certain action. It not just reveals the why behind a prospect’s action, but also helps identify valuable features and improve the conversion rate on the website.
Pricing: 14 days free trial; plans starting at $63/month
Kissmetrics gives marketers a deep insight into customer behavior by connecting all business data to real people. It helps identify how customer behaviors change over time, and who is at what stage of the sales funnel so that marketers can reach out to them a meaningful way.
Pricing: 14 days free trial; plans start at $200/month
11. Crazy Egg
Crazy Egg is another tool that shows how your visitors are behaving on the website – which section is getting more clicked, which page is getting read and what is making them interact with the business. It allows marketers to analyse user behavior without running multiple A/B tests.
Pricing: 30 days free trial; plans starting at $9/month
12. Exit Bee
Exit Bee helps you turn your abandoning website visitors into customers by targeting them with custom messages right before they leave your site. This exit intent technology lets you capture information from visitors who are leaving your website (and possibly never coming back). It also lets you A/B test your marketing messages, CTA and track the results.
Pricing: 14 days free trial; plans starting from $10/month
Mixpanel is a great tool to drive in engagement on your marketing efforts. It helps understand how your target audience is using the information given by tracking the actions people take on the web pages. It is a great tool to gauge whether customers are using the product/service to its full, what they are trying to do and what are the common problems they are facing.
Pricing: Free upto 25,000 events
Typeform is a popular tool for humanizing online surveys using fun and interactive ways to ask questions from the target audience. It assists you in making forms and surveys that suit your brand image. It also helps you gain insights with integrated analysis tools that reveal consumer trends and patterns.
Consumer barometer is a great tool for ecommerce companies. It gives them all the information they need about consumers to make result driven business decisions. The tool offers a user friendly interface with data that can be applied to a website immediately.
Moosend is a smart tool that allows marketers to create, execute and manage email marketing campaigns. The tool also provides you with all the statistics you need in real-time to track and evaluate your campaign performance. It also enables marketers to segment their lists based on campaigns to execute targeted marketing efforts. The A/B testing offered by the tool allows you to understand which version of your email campaign works the best in your target audience.
Pricing: plans starting at $25/month
Customer.io allows you to send custom targeted messages to your website visitors or app users based on their actions and interests. The tool offers flexible segmentation, comprehensive reporting and A/B testing capabilities. It also allows you to track conversions triggered by the messages you send.
Pricing: Free basic plan
An inbound marketing software, HubSpot helps businesses connect inbound marketing to real business results. From attracting customers to converting them, it helps bring the entire marketing funnel together. It enables marketers to manage blogging, social media, landing pages, email marketing, marketing analytics and more from one dashboard. The tool also offers an enormous library of inbound marketing resources and a great customer support to get you started.
Pricing: basic plan starts at $200/month
Marketo offers a suite of tools covering marketing automation, email and campaign management, and analytics. It enables marketers to launch highly targeted campaigns across multiple marketing channels in order to generate more revenue with less manual effort. It also helps keep teams coordinated and give marketing leaders visibility into every marketing effort being executed.
Pricing: different plans for different products (view here)
20. List Builder
List Builder is a simple tool to collect email addresses of your website visitors. Created by AppSumo, its ‘smart popup mode’ prompts guests to enter their email once you have their complete attention. The tool works on both desktop and mobile, and integrates with other email services easily.
Over to you
Which of the above growth hacking tools have you used before? Is there an alternative you suggest to any of the above or an addition to the list?
Feel free to add the tool you swear by in the comment section below!
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