Have you been facing difficulties convincing people to buy from you? Since the conversion rate plays a huge role in determining your performance, this can be a huge problem.
If you wish to find out where you are going wrong, allow me to help you out using this infographic. I’ve noted down some of the most effective methods for marketers to boost their conversions. Here’s a brief insight to some of the things you will learn from the infographic below.
Optimize your website to influence purchase decisions
If your current website design is not generating enough sales, then it is a sign that you need to make improvements now. Your page may be taking too much time to load, or maybe your landing page design is not engaging enough. Maybe your page is cluttered with poor-quality images that visitors might not find appealing.
You might already have a call-to- action button but what if the copy is not compelling enough? Maybe you could even achieve higher conversions just by changing the color of your CTA button. Whatever the reason for your low conversions is, explore all these ideas and experiment with what works best for your website.
Deliver exceptional service
If you are in the e-commerce industry, you should never underestimate how much the quality of your service can affect your conversions. This makes it crucial for you to deliver excellent customer service even before visitors become paying customers. For instance, you could add a real-time support system to answer the queries of those who wish to purchase a product. This not only enhances their experience with your business but also helps you gain their trust.
There are some ways in which you can improve the experience of your customers even further. What if you are not making enough sales because visitors cannot find the products they want? You could try adding an auto-complete feature to your search box. Just switching to a simpler UI or a responsive page design can work wonders in delivering a better experience for visitors.
Now you see that there are a whole lot of methods for improving your e-commerce conversions. The below e-commerce conversion infographic will give you more ideas on how you can influence your customers’ purchase decisions.
If you have any questions or feedback regarding this, feel free to leave me a message in the comments below.
About the author
Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.