Is the sign up rate on your landing page not as high as the efforts that went into creating it and executing the campaign?
Sometimes it isn’t just about the design or web copy that causes low conversion rates. You could offering the best deal, but psychological barriers can always mess up those numbers. So here 4 simple tips to increase landing page signups:
1. Make your call to action ‘absolutely clear’
The most important element of a signup page is the call-to-action. Without it, all the copy on the web page makes absolutely no sense. And yet, most businesses make the mistake of nearly camouflaging their CTA, trying to match it with the rest of the color palette on the website.
Remember, the CTA needs to stand out. Make sure your call to action is differentiated from the rest of the elements on the page. Use contrasting colors, a larger font and position it alongside the hero title for the best results.
Here’s the Unbounce landing page that has a clear hero title and a CTA to support that:
But since there is no thumb rule for designing landing pages, you can test what works the best for your business. Here are 6 A/B testing ideas for your website.
2. Simplify the signup form
If you want someone to sign up on your landing page, you need to make it very easy for them. There is absolutely no one out there who would want to fill up a long form, out of which half the things asked are irrelevant to the context.
The best signup forms are those that ask for no more information than required – the most effective one being the one that asks for only the name and email address. If there is a need for entering long form information like the address, ensure that you offer an autofill feature.
For example, Marco uses a simple sign up form accompanied by a compelling headline to nudge the visitor to take the desired action:
Remember, every additional field on your signup form is an opportunity for the user to think twice about signing up with your business, irrespective of the offer you’re making.
3. Give them a guarantee
While guarantees might vary depending on what you’re offering and what the visitors are signing up for, it is always a good idea to offer them a guarantee. Guarantees make people feel ‘sure’ about their decision of investing in a business.
For example: If you’re asking them to sign up for paid subscription, give them the guarantee that you will not share or sell their email addresses in the industry. Promising not to spam them post sign up and notifying them beforehand of the kind of mails they could expect from your end, is a good way to establish the image of a customer centric business that they can trust.
Alternatively, if you’re asking for more specific and important data from the visitor for a sign up, don’t forget to use trust symbols like, “VeriSign Trusted” or a similar batch that reassures the visitor.
4. Use exit overlays retarget abandoning visitors
Most businesses install multiple pop-ups on their web page thinking it will nudge the visitor to signup for their campaign. But all it does is ruin their browsing experience and irritate the visitor enough for him to consider abandoning the website.
Give time to the visitor to view what the campaign he clicked on has to offer. And if he still decides to leave without converting, retarget him with a compelling message using an exit overlay. This will make him stay a little bit longer on your landing page to consider his choice.
Fos Sto Tounel used Exit Bee campaigns to increase their email subscriptions by 1,700%. (Read case study)
Over to you
In the end, it needs to be about your target audience. If you want sign ups, you need to offer them relevant value and engage with them in ways that gives them credit when due.
What’s the one hack you have used to increase the sign ups on your landing page?