Popups are far from popular with internet users. Almost 90% of them find them irritating, irrelevant and elements that hamper their experience on a website. But when it comes to exit intent popups, the case is slightly different from the aforementioned.

Since these popups are timed to show up only when a visitor is exiting the website, they are more receptive to the message – giving you a second chance to convert them. But despite this chance, there are a lot many businesses that still don’t get results.

The reason? Mistakes that add up to a bad exit intent popup.

Here’s taking a look at the factors that make an exit intent popup strategy a waste of resources:

1. Bad trigger or timing

One of the most commonly made mistakes when using an action intent popup strategy is, bad timing or choosing the bad trigger.

Imagine landing on a website via an ad of an interesting product and then being bombarded by ten popups one after the other, promoting other products. You’re going to be bothered by two things here – first, the product that interested you isn’t easily accessible and second, you can barely browse through anything before being interrupted – bad user experience.

Imagine having to go through these many popups just to view the cat video you visited the website for:

too many popups

What should you do instead?

Instead choose the right frequency of popups you want to implement on your website as well as make sure they are action triggered. Setting up the exit as a trigger gives enough time to the visitor to browse through your website, consume the information provided and make a decision.

Targeting them on their way out gives you another chance to convert them without interrupting the natural flow.

2. Unclear copywriting

Another commonly made mistake while creating an exit intent campaign is to get too overwhelmed by the fact that the visitor is leaving your website. Most marketers end up writing far too much copy in their zeal to hold back the leaving visitor.

Majority of popups that we have come across use a pleading copy to persuade the user to not leave. They don’t really include a solid reason why he should stay back a little longer, but expect him to do so nevertheless.

For example, this popup here doesn’t really say why the visitor should consider holding back:

bad popups

What should you do instead?

Instead of using a copy that screams ‘don’t go away’ or pleads the same, make it a point to offer value to the leaving visitor. The copy should clearly state what the visitor is going to gain out of staying back. The higher the value he sees, the more likely he is to even convert.

3. Way too many offers

The first strategy that every business tries to leverage from is that of offering the visitor some sort of discount code on an existing product/service. Although this strategy has proven to be very successful in most cases, it is also known to push people towards thinking of purchasing from you only when there is a sale, discount or an offer being made to them.

Unless your business is generating extravagant revenue, it is practically impossible to consistently keep offering discounts. If you have been using them to convert your website visitors, chances are, that you’ll see a dip in your growth the moment you change strategy.

What should you do instead?

Instead of trying to woo a customer with a discount, opt for adding value to him. Tell him what he will gain by engaging with you or how you can solve a challenge for him. The idea is to at least open a channel for conversation and engagement, if not immediate conversion. This technique is more sustainable in nature and also effective if you plan to follow it up with social media and email marketing campaigns.

4. Wrong choice of visuals

Yes, popup conversion rates are highly dependent on the visuals they use or the overall look of the popup. In this case you will notice that most businesses use similar looking templates for their campaigns. But there are also those who try to create custom templates to suit the look and feel of their business website.

The one mistake that most make here is to use visuals that are appealing but not relevant to the messaging. Sometimes the visuals aren’t compelling enough to stimulate the leaving visitor to convert.

What should you do instead?

Based on what your campaign is about, choose visuals that by themselves can grab the leaving visitor’s attention and stimulate a positive reaction. For instance, if you run a travel business, you can support your campaign copy that offers first time travellers an off with an image that maybe reflects globetrotters!

5. Not considering the customer journey

A mistake that often gets overlooked is the customer journey. While we consider the funnel in every business process and marketing campaign, most marketers tend to skip it on popups. You will see that most popups directly offer you a discount on a product, direct you to a sales page or something similar.

But the chances are, you’re probably not yet ready to convert on that business website. For instance, you might want to do your bit of research before buying a product or signing for a service.

For example, this popup here assumes the visitor is ready to make a first purchase and offers a discount straight off.

bad popup another

What should you do instead?

When setting up your exit intent campaigns, create separate ones based on the visitor activity on your website. For example, if a person is visiting your website for the first time, he could be shown a campaign that encourages him to follow you on social media. The second time he visits your website and is about to leave, you could offer him the discount on a specific range of products. The basic idea of this tactic is to follow through a customer journey instead of assuming the stage you’d like him to be on.

Over to you

Exit intent popups have the potential to not just convert more website visitors, but also ensure their website user experience is not compromised on. But the campaigns that are set up should always be based on target audience insights and a strategy for maximum conversions.

You can see how Exit Bee’s bounce prevention technology and exit intent campaigns have helped businesses convert more visitors on their website right here – Exit Bee Case Studies.

Want to try leveraging from an exit intent campaign and turn your website visitors into customer?

Start your free trial of Exit Bee today.


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Vanhishikha Bhargava

Content Marketer at Exit Bee. Most of the times found trying to create compelling copies for blogs and digital campaigns, keeping a watch on what's happening on social media or ranting on Twitter. At all other times, not found.

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