No matter what you’re doing for optimizing your conversion rate, it is not good enough if you haven’t taken mobile into consideration. With the world going digital and an easy access to internet, smartphones are here to stay. People today use mobile devices as their primary mode of connection instead of the traditional desktop approach.
Don’t believe us? Here are a few numbers from comScore’s study that you might want to consider:
- Smartphone usage has increased by 394% between 2010 and 2014 thanks to internet.
- Along with smartphones, tablet usage has also increased by 1,721% in the same period.
- 60% of time spent on digital media is accounted by mobile devices.
What’s more surprising? 21% of millennials don’t use desktops for digital at all! The State of Social Media report by JBH also backs the statement by saying that people are now using mobile devices more than ever – even for social media networking.
Don’t think you’re mobile CRO ready? Here are the 5 mobile conversion rate optimization tips you must follow:
1. Create a responsive website
96% of your target audience are mobile users. And if your website is not mobile ready, it tends to completely ruin the user experience. This leads to frustration that results in the visitors leaving the website in just a few minutes.
So open your website right away and check if looks and works the same way on desktop as well as mobile devices. This will help you identify the design flaws that have been costing you prospect conversions.
2. Pass the Google mobile friendly test
Think choosing a responsive layout is all you need to do to create a mobile friendly website? While responsive is often considered synonymous to responsive design, it isn’t. And you can check that by putting your website up for the Google mobile friendly test.
Google searches via mobile devices are different from those made on the desktop. So you might have to make a few more tweaks to your responsive design to clear the test. Or you can alternatively choose to lose some more traffic – which we’re pretty sure you’re not up for.
We put our website up for test too and here’s what we got (YAY!):
3. Check your page speed
You probably already know that a web page load time greater than 2 seconds kills conversions. And the fact holds true for both desktop and mobile users. According to Kissmetrics, the slower the page the costlier the income loss.
Use GTMetrix to test the speed of your web pages and identify the areas that need to be fixed. Once you nail the responsiveness of the design and the page speed, you’re going to have to move to general usability on all possible devices.
We tested our web pages on this tool as well. Even though we’re reworking on our website, we certainly got some factors to keep in mind during the overhauling:
4. Test the usability
According to Ignite Visibility, thumbs are critical to mobile web design and CRO. With over one billion people expected to be browsing the internet via smartphones by the end of this year, a business website needs to aim at operating as smoothly as possible with touch navigation.
So here are a few things you should consider:
- most people are right handed, so optimize the website for right thumb use on mobile
- make it easily scrollable – preferably only top to bottom;scrolling from left to right is tedious on mobile
- create prominent call-to-action buttons
5. Only ask for what’s important
Every website’s end goal is to engage with the visitor enough so that he leaves his contact information behind. While multi-field forms are still easier to complete on a desktop device, doing so on the mobile is a tad difficult. According to Marketing Experiments study on Marketo, longer forms hurt conversions – people leave them incomplete thinking either the information being asked is unnecessary or the form is simply too long for them to fill right then.
Design a form that collects only the minimum information that you would need to get in touch with your prospects – this makes things simpler for both mobile and desktop users. For example, a simple form that asks for the first name and email address serves the purpose for establishing contact.
Also read: 6 A/B testing ideas for your website
Over to you
Mobiles are here to stay and having a mobile-ready website is as important as having a website in the first place. So don’t lose out on your audience thinking they’re not looking for you while on-the-go.
How are you targeting your mobile audience? Has your website been getting equal amount of traffic on both desktop and mobile devices?