You’re looking for a particular shoe so you head over to Google to see which online store might have it. And boom! You’re bombarded with more than at least a hundred stores offering the same piece at different prices.
So how do you practically decide which one of them is reliable or which one of them you should make the purchase from?
You either end up choosing any one of them or doing a research on the stores that ‘look promising’ – just like the 62% of online consumers who go through various reviews and ratings before making a choice.
Now imagine the same behaviour on your online store.
The chances of you losing a sale to your competition, just because of a few good reviews is are considerably high. Businesses are competing neck-to-neck; trying to offer the best of prices, the best of delivery and payment options, etc to attract new customers.
But losing a possible customer after he reaches your website is as good as losing a customer who has added items worth thousands of dollars to his cart, and then leaving it.
So here’s taking a look at how you can optimize your online store further using bounce prevention technology to increase your sales:
1. Promote your sales to exiting visitors
When someone lands on your online store, chances are that they came through an advertisement or a search they did. But they might or might not have the time to go through all your web pages and discover a sale.
Now no one minds looking through a sale! You just have to point them in the right direction. Here’s where you could use an exit intent popup/overlay on your website to let a leaving visitor know of an ongoing sale. You could direct him directly to the sale page to save his time and your customer!
2. Prevent cart abandonment from happening
Now there are times when we add multiple items to our cart and then abandon it. This could be sometimes because we think the total amount is too much and we need to look for more deals, sometimes because we procrastinate over the purchase, and sometimes simply because we don’t find a suitable payment or shipping mode.
You can make use of a exit intent overlay to hold back these abandoning visitors. Target them with a custom message that creates a sense of urgency around your products or the sale items they have picked from. Alternatively, you could choose to offer them a limited time additional off on their cart total for completing the purchase that very day.
3. Promote a popular range of products
People often visit an online store looking for something specific and leave without exploring the other products. It’s not because they aren’t interested or open to buying anything else, it’s just that they aren’t aware of they exist or are being offered by you.
This is the perfect opening for you to let a leaving visitor know of a popular product range on your website. You could redirect them to the page to make things even easier and quicker for them!
4. Recommend a product range as per liking
If you’re tracking the website visitors behaviour on your website and making a note of the data – the product choices he is making, time to make use of them! You obviously have a ‘recommended’ section right below the main product on the web page and even on the home page for a returning visitor. But if a visitor just lands on one of your product pages for the first time and then decides to leave?
Here’s when you can use an overlay to target him right before he makes the exit. Recommend products that are similar to the one he has just viewed or those that fall under the same category and are being purchased the most from your store.
5. Upsell or cross-sell products
Upselling and cross-selling strategies are what drives successful eCommerce stores. Online shoppers often come to browse products they think they might buy or directly to a product page they were linked to by the search engine or an ad. These visitors aren’t inclined towards just buying one thing and pushing off – provided you suggest the right products at the right time to them!
For instance, if a visitor has added a jacket to his cart from your store and is moving towards checkout, you could use the bounce prevention technology to target him with an upsell/cross-sell campaign. You could recommend buying a pair of gloves along with the jacket at a competitive price. And since it is contextual to his actual purchase, he would be more likely to convert on the offer.
6. Nudge him to subscribe to your newsletter
eCommerce businesses are big on email marketing. They are known to get double the sales from email campaigns than any other campaign across digital. But the chances of a visitor subscribing to an online store’s newsletter, are considerably bleak.
To change things, you could target a first time visitor with an overlay that promises him a special first time purchase offer or assures him of exclusive deals being emailed to him. Alternatively, you could create the same campaign for an exiting visitor to hold him back long enough to convert in a small way if not make a purchase yet!
Over to you
Bounce prevention technology has been used by websites and eCommerce stores for a while now. But there are very few of them who are able to optimize their campaigns for higher conversions.
When targeting your visitors on-site, it is important to keep the timing in mind. You need to let the visitor browse through your store at his own pace, without bombarding him with popups or overwhelming offers.
The idea is to be able to promote or retarget a visitor while he is still on the store, without compromising on his experience. This is where Exit Bee encourages online stores to either use exit intent or an on-site action by the visitor as triggers for a campaign.
After all, it is all about how good you can make a possible customer feel about your store that leads to a sale!