Do you run an eCommerce business? Do you want more traffic to your online store and more sales? Well, of course you do!
But with the increasing competition in the market, chances are, you’ll probably be losing at least 30% of your traffic to another business. No matter how big your discounts are and how long your sales run, there will always be another business who is willing to go a step further.
So here are 7 eCommerce marketing tips and the tools you can use to implement them for boosting your sales almost instantly:
1. Upsell your products
According to Econsultancy, upselling is a 20 times more effective technique than cross selling when online. It is the apt opportunity to address customers who aren’t aware of the availability of a better product or aren’t sure which one fits their needs the best.
So upsell your products based on the initial choice they have made. If they have a specific characteristic or feature that makes them better, be sure to highlight the same to the customer. Putting forward the right USP along with personalization can convince an online shopper to make an upgrade.
Here are a few things to keep in mind though:
- The upsells should always be related to the original product choice of the customer.
- It is important to take into consideration the price range your customers are looking for.
2. Decrease cart abandonment rates
The average document online shopping cart abandonment rate is recorded around 68.63% by the Baymard Institute. That’s losing more than 50% of your possible sales just because a customer could not make up his mind or simply got distracted.
Hence it is important that your marketing strategy takes into account reducing the cart abandonment rates. Since these carts are abandoned by people who actually did have an intent to make the purchase, you still hold a chance to convince them to complete the transaction.
One of the simplest and the most effective marketing tactic to reduce cart abandonment, is to implement a cart recovery email campaign. You could send across a quick email reminding the shopper of the items that he left behind or letting him know that they would soon go out of stock.
For example, Kerastase here sends the shopper an email after a day to remind him of the product he left behind.
Alternatively, instead of waiting for an after cart abandonment scenario, you could also implement an exit intent marketing strategy on your website with Exit Bee. The customer leaving from the checkout process could be offered a discount or an offer on his way out. This would convince him to make the purchase, thinking he is bagging a good deal.
For example, the House of Blouse offers an additional amount off on the cart total to a cart abandoning customer. This makes the customer rethink his decision for leaving the purchase.
3. Launch your store on Facebook
Facebook is that one platform that just about everyone has an account on – and that everyone does include your target audience! But when a Facebook user is redirected from the platform to a website, he loses interest in the product as the experience isn’t seamless – unless being accessed on the desktop.
Set up a Facebook store for your business. If not all the products from every range, let the store give your audience an idea of what you’re offering and at what prices. If possible, integrate this store with your eCommerce website so that you don’t have to keep a separate track of the sales made on the social platform.
4. Integrate and leverage from Instagram
With more than 34% of internet users now using Instagram, and an average order value from the platform being $65, businesses are now trying to make the most of its users. The social platform is also known to result in 25% more engagement for brands than any other platform.
So integrate Instagram into your marketing strategy. Use the right hashtags, filters, posts and tags to engage with its users actively. Build your following on Instagram by linking it to your Facebook page, displaying it on your website or even running paid campaigns.
The best way though to engage with your audience, is to run campaigns or contests that one benefit them in some way. Reward the user generated content or give a shout-out to those who are actively promoting your brand. This will build you a loyal community of customers and serve as social proof for the potential ones.
5. Grow your email list
Email marketing is by far the most effective and direct way of communicating or interacting with your audience. It is the one platform where you could actually promote your products without having to worry about sounding salesy.
With a recent study stating that 70% of people make use of coupons or discounts that are sent to them via an email, it is time marketers focus on growing their email list. Since the study also suggests that the biggest reason for people to subscribe to emails from an eCommerce business is to receive good deals, the campaign should be implemented and promoted not only on social media, but on-site as well.
Encouraging your online store visitors to subscribe to your newsletters to receive special discounts and offers on various products, can help you grow your email list and convert more visitors into eventual sales.
Also read: How to grow your email list faster than ever
6. Encourage more product reviews and feedback
About 77% of people read reviews of a product online before making their purchase decision. They want to know how others are using the product or if the product hasn’t been delivering what it promises.
Having product reviews and feedbacks doesn’t just serve as social proof and improve your conversions, but also helps in SEO. So make them a part of your marketing strategy.
Encourage your customers to leave a review of the product they purchased after a set duration of time. You could send them a quick interactive email that lets them easily share the review with you without having to go through a complex purchase.
For example, Amazon sends an email to its customers asking how the purchased product was and encourages them to drop a quick review for the same.
7. Anticipate future sales
Customers engage with businesses that are not just able to fulfil their current needs, but are also able to cater to any that might come up in the future. Do your market research, collate your existing customers’ data points or simply conduct a quick survey to understand what they’re looking for.
You could also experiment with asking them if they want to be notified when a particular product gets introduced to your market. This will help in keeping them engaged as well and also help you grow your email list (point no.5), which can then be used to execute a marketing campaign.
Over to you
There are definitely a number of ways and platforms to promote your products or your entire online store on, via paid campaigns. But remember to not forget about making the most out of the budgets you spend and the organic traffic that your website draws.
Here are a few more articles we wrote that will help you increase your eCommerce business’s conversions and sales:
- 13 eCommerce tips to make people fall in love with your online store
- 10 eCommerce conversion optimization tips to increase your sales
- The 8 must haves of a revenue generating eCommerce website