You have spent endless hours creating your business website. You also have a great marketing strategy to pull in traffic from social media and search platforms. While you succeed at getting people to your website, somehow they leave almost instantly – without converting.
In some cases though the marketing campaign and the business website value proposition don’t match up. But in other cases, there are those little hidden reasons that make people instantly hate you. We are going to discuss the later because no one really wants to be hated!
1. All your website elements aren’t loading fast
Alright, load time has a direct impact on your website conversions. And no matter how many times we say it, there are still websites who forget to optimize their design elements in their zeal to create a compelling design.
The number one reason for a website visitor to hate you is that all your elements aren’t loading or the functionalities aren’t working as expected.
For instance, imagine landing on a website that had an ad saying it was selling the best of shoes. Now when you reach the website, you expect to see some product pictures as well so you can make an informed purchase decision. Tell me how you’d feel if the shoe’s picture didn’t load at all?
2. There are way too many obstructions
Okay so I reached your website looking for information. If you’re going to bombard me with advertisements and popups as soon as I reach, the purpose is completely defeated and I’m going to walk away looking for someone who’d rather not be so intrusive.
For instance, your website has a welcome popup for a first time visitor asking him to subscribe to your newsletter. Now if he doesn’t really know what your website has to offer, how do you expect him to share his contact information with you?
This is why you should always choose exit intent popups over entry popups. They give the visitors enough time to consume the information your website offers and you get to draw their attention to your value proposition with on-site retargeting.
3. Your business doesn’t seem trustworthy at all
Another common reason online consumers don’t interact with businesses is because they don’t find them trustworthy. With hundreds of businesses offering similar products and services, the consumers really can’t be blamed!
Take a look at your website from the customer’s perspective and tell us if you look like a business they could reach out to or would be available to assist them when the need be. Some of the trust elements include security seals, social proof, contact information and social profiles. You could also implement live chats that offer help to the visitors – all you need to ensure is that you have a quick response time though!
For instance, we use Intercom on our website and blog so that anyone who needs to know more about us can simply drop us a line rather than go Google terms.
It is important to let a visitor know that you’re a reliable name in the industry and not just another business who might fleece them for their own benefits. Create the impression of a customer first business.
4. The navigation skills on your website are as poor as that of a kid
You drive visitors to your website because you want them to take an action that adds to your end business goal. But the truth is, if your website doesn’t guide them to it, how are they to know what they are to do next?
For instance, you reach a website that offers content marketing services. You expect them to talk about how the services will add value to you and how you could get started with them. But when you reach the website, you first see a list of services and then them talking about advertisements, social media, etc.
Some of the things that will come to your mind almost instantly would be: what exactly do they offer, how can you sign up for one of those things, is it all a package or are they all different services?
Trust us, you’re not alone. Hence, create a proper flow of information on your website following one goal at a time. So that the visitor can be walked through the what, why and how to conversion.
5. There are way too many autoplay media content
Using rich media is known to bring the best of results when it comes to conversion optimization. But that really doesn’t mean you go overboard with the same and take it for granted that every visitor wants to consume this type of content.
Some of your visitors might just want to read through the content you’re offering on the website. Now they don’t need a background score to assist the reading. So why not do away with those autoplay media content pieces you have across your website?
If you do want to offer some rich media to your website visitors, make sure they have the choice to play them. Don’t make the decision for them. No one wants a musical happening while they are browsing through a website in their workplace!
For instance, Wistia lets the visitors choose if they want to play the video:
6. Way too much talk about yourself
Let’s face it, it is the consumer’s world today and if you’re still stuck in the age old times of talking about your business, how it is the best in the industry and yada yada, you’re not going to get any conversions.
Your website visitors hate businesses who only focus on talking about themselves. What they actually need to or want to know is how your business can add some value to them – everything else is secondary or they don’t really care.
While implementing storytelling and sharing the ideology being your business is a great idea, restrict it to your about us page. But also make sure at the same time that your copy definitely has elements that show a visitor how valuable your offerings are and how they stand to benefit on making an interaction with you.
7. Website copy or a list of keywords
We have always mentioned how using industry jargons on your target market is a bad idea. But what’s also a bad idea is using keywords heavily in your website copy. We agree that SEO is important for your business to get attention in the digital landscape, but it is better to not overdo the same.
Shortlist the keywords you want to rank for based on what your target audience’s search usually is. Focusing on one type of keyword, create a copy that uses them more genuinely. Don’t make forceful insertions – your first priority is to make the copy consumable for the visitor.
While these elements may sound like secondary concerns, they have a direct impact on how your website visitors interact with your business. Every little aspect of your website makes for your digital impression and has an effect on your conversion rates.
What other little reasons do you think can cause an internet user to hate your website? Or is there an element that often gets ignored?