We all know how important it is to make the most out of an internet user’s attention as a business. Those few seconds of him discovering your content and visiting your web pages is what defines whether he would turn into a customer of your business or move on to find another alternative, forgetting what you are offering.
This is why on-site retargeting has become as important as running retargeting advertisements on social media. And we’re here with examples of strategies that have worked to boost sales for the business!
1. Don’t always angle a direct sale
Let’s face it. Not all your online store visitors are looking at purchasing a product right away. But letting them go without knowing anything about them, is like letting them forget about you and losing a customer to a competitor.
Motoraid.eu encounters this challenge with a smart strategy. They use an on-site retargeting campaign that nudges visitors who are interested in their products to subscribe to their newsletter instead. Well, if they can’t make a purchase right away but do have an interest in the products, then they will certainly share the details!
2. Offering a discount only at the right time
Yes, your online store definitely has the best of deals for its customers. But sometimes people just want to look for even more coupons before they make a purchase. This only means that all the products they add to their carts are at a risk of getting abandoned, simply because they get distracted by looking at other deals available on the internet.
Motoraid.eu encounters cart abandonment with a great strategy too. Just when the customer is leaving from their cart and checkout pages, they retarget him with an on-site campaign offering that ‘additional discount’ they are looking for. While the discount isn’t much, it serves the purpose of hooking the customer’s interest and nudging him to complete the purchase.
3. Nudge a social follow instead
We all know that social media plays a crucial role in the growth of a business. This is why marketers end up spending a chunk of their advertising budgets to reach out to their target audience on these channels. While that part of the strategy is absolutely not-to-be-ignored, it is important to also get your website visitors to your social profiles.
Instead of trying to get their contact information or pushing for a sale, nudge them to follow you on a social channel you are most active on. After all, you could run a lot more contextual social ad campaigns later!
This is what Contensify, a content marketing agency, does:
4. Don’t wait for them to discover the specials
Not all your online store visitors have the patience to browse through all the pages, shortlist the products they are interested in and then make purchases. Almost 70% of them would browse a few pages based on where they come from and leave if they don’t find what they are looking for – that’s where you need to hold them back!
For instance, Viari used their exit intent as a trigger for their on-site retargeting campaign that promoted their sales on belts. To make it even easier, they used double CTAs on their campaign, that took the visitor to the section they were interested in.
5. Making personalized product recommendations
Another great strategy that will definitely turn your website visitors into customers, is personalization – yes, the one thing that has become the need of the hour and will continue to remain so. Just like helping them discover what’s special on your online store, making product recommendations before they leave can boost your sales exponentially.
Imagine being a customer who is looking for t-shirts. You don’t find your favourite colour, so you get disappointed and decide to leave the site. That’s when an on-site campaign recommends you similar products – you get held back to at least explore the recommendations. After all, you do need those products right!
6. Focus on understanding your customer first
In their zeal to bag a conversion or a sale, most business websites leave out on the one crucial thing that determines their growth – understanding the customer. It is the step where you identify their needs and preferences as an individual. Yes, we’re talking about conducting quick surveys that will help you understand who is really visiting your website.
Vita.gr did exactly that, just when their visitors were about to leave without making an interaction.
7. First a sneak peek, then a conversion
A lot of internet consumers are skeptical about interacting with a business. The reason being, they aren’t sure what exactly are the products and services they are being offered, or how to make use of any of them. That’s why it is important to start a conversation with such visitors before they get overwhelmed and leave your website.
Offering them a free trial or a personalized demo of your product or service is a great way to get the conversation started. And this way you can ensure that they see the true value of what they are offering as well! It is just like being able to try on the clothes at a brand showroom before purchasing them.
Getting your website visitors to interact with your store and turning them into customers, can be challenging – and sometimes, a really daunting task! That’s why you need to look for workarounds that are ‘customer – first’ in approach and are more likely to be converted on.
Instead of focusing on a direct conversion, seek for little actions from the website visitors that will eventually add up to your end goal. You won’t be called too salesy or pushy, and your visitors will understand your true value as well!