Posts by Pavlos Linos

What Popups Suit Your Business The Best And How To Use Them Effectively

Like we have mentioned earlier, popups have always been scrutinized. There have been those in the industry that have claimed they bring down the results a website could generate. But there have also been those who have experienced their effectiveness and almost swear by them!

So how can your business website use them? And which ones are the best suited for you? Let’s take a look!

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Pavlos Linos 0 Comments November 18, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

Avoiding conversion tracking mistakes: Know the difference between leads and conversions

If you have been in the marketing industry, there is certainly one demand you have come across – increasing the traffic to a website as the primary goal. Most businesses focus on activities that help them drive a decent amount of traffic to their website, which is then expected to explore the products and services they offer, and maybe, turn into leads if not customers.

Let’s be honest, the goal isn’t entirely wrong. You do need to bring people to your business and make them understand what you’re about, before trying to sell anything to them.

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Pavlos Linos 0 Comments November 11, 2016 Conversion Rate Optimization

5 Simple Ways To Boost Your ‘Coming Soon’ Landing Page Conversions

In a digital landscape that is fast evolving, it is becoming a must for businesses who are launching new products or services in their target market, to create a build up around them. The reason being, people need to look forward to the value proposition that the new range is going to offer.

But with so many business competing for the attention of a similar target market, how do you make sure your coming soon landing page actually gets you quality leads and customers?

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Pavlos Linos 0 Comments October 28, 2016 Conversion Rate Optimization Landing Page Optimisation

Is Google’s New Update Killing Mobile Popups? We Think Not.

According to the official statement published on the Google blog, a new algorithm update changes includes making content easily accessible to the mobile user. More specifically targeted at the web pages that use ‘intrusive interstitials’ hampering the user experience to promote their own products and services.

Here’s taking a look at why we think mobile popups are still not dead – but all you need to focus on, is the strategy!

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Pavlos Linos 0 Comments October 14, 2016 Conversion Rate Optimization Landing Page Optimisation Mobile Popups

8 Cart Abandonment Fixes That Don’t Involve Offering Incentives

Despite offering the best of products or services to their target market, most businesses face the challenge of cart abandonment. Baymard Institute’s study says that the average documented shopping cart abandonment rate is almost 68. 63%.

But you can’t just keep offering discounts for sales right? So here’s taking a look at 8 cart abandonment fixes that don’t involve offering discounts.

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Pavlos Linos 1 Comment September 8, 2016 Commerce Ecommerce

Why You Should Stop Using Entry Popups (And Use Exit Intent Popups Instead)

You’re spending valuable time, effort and money to drive and increase traffic to your website.

I assume that you want to get the maximum return on all those resources you’re spending. If you do, you have to turn visitors into customers every possible chance you get.

But here’s taking a look at why you need to stop using entry popups and switch to exit intent popups, starting today.

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Pavlos Linos 10 Comments July 15, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent