Posts by Vanhishikha Bhargava

11 Hacks To Get More Views On Your Featured Post And Monetize Better

If you’re running a media or publishing website, and have a monetization model that focusses on featuring products or posts from brands and businesses, you’re probably always under the dilemma of driving more traffic to this featured piece of content.

Of course, setting aside a marketing budget to promote these featured posts is one way to get them more exposure. But how long can you run with just a bottle of water to hydrate you? Marketing budgets are just like that never ending, demanding aspect of every strategy.

So while you try to earn more money by featuring posts, here’s taking a look at how to get more views on this special post without irritating your subscribers.

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Vanhishikha Bhargava 0 Comments November 4, 2016 Content Marketing Marketing

5 Ways A Yes/No Optin Form Can Boost Website Conversions

We have always been all about strategically making use of popups to convert website visitors. While every optin form is targeted to accomplish a different goal, there are also different types that you have probably come across. Some being, a single step popup, multi step popups and yes-no popups. In this post, we’re going to talk about how you can use the yes/no optin forms to convert your website traffic into customers.

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Vanhishikha Bhargava 1 Comment November 3, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation

5 Tips To Boost Content Reach Without Burning A Hole In Your Pocket

Content marketing is a challenging tactic to master. Be it the smallest of businesses who are just starting out with it or the largest in the industry, everyone stumbles their way to making their strategies work. But things get more difficult when your content marketing efforts are to be restricted to a specific budget and minimal resources.

Here are 5 low cost content distribution tactics that will not just boost your content reach but also help improve your content marketing strategy’s results.

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Vanhishikha Bhargava 1 Comment November 2, 2016 Content Marketing Marketing

16 types of email you should be sending your email list to boost your engagement rates

Email marketing is a twisty game. First, it is hard for you to even get people to opt in to your email list and then it becomes difficult to make them read your emails. It is an endless cycle of challenges coming a business marketer’s way and there is practically no end to it.

So what is it that the subscriber wants to read?

Definitely not the same email.

Here’s taking a look at the different types of emails you should be sending to your subscribers, but probably aren’t.

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Vanhishikha Bhargava 3 Comments November 1, 2016 Email Marketing Marketing

The 8 Step Checklist To Creating An Engaging Popup

Popups – one of the most controversial, yet the most effective website elements of a website when it comes to capturing the visitor’s fleeting attention.

But it isn’t just about capturing the visitor’s attention. It is all about what you do with it once you have their attention. Because in the end, if your business website has a goal, then you’re directing the visitor towards an action that adds up to it.

So how does your popup ensure it stimulates an action that is relevant to you?

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Vanhishikha Bhargava 0 Comments October 31, 2016 Bounce Prevention Commerce Conversion Rate Optimization Ecommerce Exit Intent

Creating A Business Value Proposition That’s Absolutely Irresistible

What makes a website visitor turn into your customer? A value proposition where he sees himself benefitting in one way or the other with what the business has to offer.

Many studies suggest that most businesses don’t succeed because they have a weak value proposition compared to their competitor. Or they aren’t able to show what value the visitor can get at the right time – once the visitor’s attention is lost, your customer is as good as gone.

So here’s taking a look at a few value propositions that are so irresistible that no visitor can say no.

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Vanhishikha Bhargava 0 Comments October 27, 2016 Marketing

How To Get More Email Subscribers With On-Site Retargeting

42% of businesses name email as the most effective lead generation marketing tactic, making it the top source for lead nurturing and management. But to be able to make your email marketing campaign successful, you need people who subscribe to them willingly. And the fear of being spammed, makes it hard to get people to subscribe even to the most useful newsletters!

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Vanhishikha Bhargava 0 Comments October 26, 2016 Email Marketing Marketing

Are Your Cold Emails Killing Your Business? (And The Fix To It!)

Cold emails are a necessary evil that most B2B marketers resort to for promoting their business products and services. It is quite literally the foot in the door approach, where you pretty much shamelessly, approach a prospect with what you offer and what he is likely to gain out of it.

But the only sad thing is that most of these cold emails don’t really work. They are like trying to hit the target with one little arrow in complete dark! And missing the target is only landing you into a darker spot.

In this case, the spam folder.

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Vanhishikha Bhargava 1 Comment October 24, 2016 Email Marketing Marketing

8 Simple Customer Retention Strategies To Decrease Your Churn Rate

The main difference between a business that has grown sustainably over the years and one that died out like a flame, is the ability to retain customers. What the industry likes to refer to as, Customer Lifetime Value (CLV). The things your business does to retain the customer might add the smallest of increases in CLV to the largest of gains in the long term. But this number is directly affected by the customer churn rate.

And if your churn rate is higher than 10%, even the new business coming in is not going to help you grow. So here are 8 tried and tested customer retention strategies that will help you reduce the churn rate.

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Vanhishikha Bhargava 1 Comment October 21, 2016 Content Marketing Marketing

How To Create A Customer Centric Landing Page In 6 Steps

Identifying and understanding your target audience is a must if you want to create offers that resonate with them. And the same holds true when designing a landing page.

Every element on a landing page ‘must’ be meant for your target customers – from the landing page copy to the call-to-actions, it needs to be about them if you want conversions.

So how do you put together a customer centric landing page?

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Vanhishikha Bhargava 1 Comment October 20, 2016 Conversion Rate Optimization Landing Page Optimisation

Why Email Marketing Is A Must For eCommerce Success

The eCommerce industry is fast expanding. Whether you sell customized t-shirts, posters, grocery or even baby products, there are at least a thousand others who are doing the same. While this has resulted in the consumer market loving online shopping, it has also made it a challenge for the eCommerce businesses to acquire new customers.

Here’s why email marketing is important for an eCommerce business’s growth and success.

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Vanhishikha Bhargava 1 Comment October 19, 2016 Commerce Ecommerce Email Marketing

Which is the best colour for a converting landing page? We found out!

When you’re running a paid campaign to promote your brand, a product or a service, you want to ensure that every aspect of it adds value to the customer and nudges him towards the point of conversion.

And when you’re making the efforts to optimize your copy as well as design to suit the target customer’s needs, why not take into consideration the color scheme as well? After all, it does fall under the aesthetics of your web page.

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Vanhishikha Bhargava 0 Comments October 18, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

Changing with the times: The future of personalization (2017)

Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.

Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.

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Vanhishikha Bhargava 2 Comments October 13, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

The 5 Characteristics Of A Bad Exit Intent Popup And What To Do Instead

Popups are far from popular with internet users. Almost 90% of them find them irritating, irrelevant and elements that hamper their experience on a website. But when it comes to exit intent popups, the case is slightly different from the aforementioned.

Since these popups are timed to show up only when a visitor is exiting the website, they are more receptive to the message – giving you a second chance to convert them. But despite this chance, there are a lot many businesses that still don’t get results.

The reason? Mistakes that add up to a bad exit intent popup.

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Vanhishikha Bhargava 0 Comments October 12, 2016 Conversion Rate Optimization Exit Intent

Fashion Blogger? Here’s How To Increase Your Instagram Following!

For those of you who aren’t aware already, blogging has become a well defined career in itself. From tech bloggers, to food, decor and fashion bloggers, the millennials today are choosing creative career paths over the conventional 9 to 5 jobs.

In this post, we’re specifically addressing the upcoming as well as established fashion bloggers who are trying to increase their following on Instagram.

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Vanhishikha Bhargava 1 Comment October 11, 2016 Content Marketing Exit Intent Marketing Social Media Marketing

7 Simple Tips To Use Landing Pages More Effectively

The main aim of every marketing and sales strategy, is to generate leads and eventually turn them into customers.

While there are a number of ways to engage your target audience – such as running paid social advertisements, blogging, offering ebooks, etc, the most effective one to turn them into leads is a landing page.

Here are the 7 tips that will help you create the perfect landing page for your next marketing campaign.

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Vanhishikha Bhargava 0 Comments October 10, 2016 Conversion Rate Optimization Landing Page Optimisation

Why Businesses Should Use Word-Of-Mouth Marketing For Growth

As a digital marketer, I know exactly how it feels trying to keep up with the changing trends and the conversations happening around a brand. But the one thing that I have realised over the years is the fact that what people are saying about you is extremely important.

Here’s taking a look at why businesses should leverage the power of word-of-mouth and how they can do so effectively.

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Vanhishikha Bhargava 1 Comment October 5, 2016 Content Marketing Email Marketing Marketing

The secret to Content Virality – revealed!

We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!

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Vanhishikha Bhargava 2 Comments October 3, 2016 Content Marketing Marketing Social Media Marketing

Top 10 Social Media Management Tools Every Marketer Needs To Try

Social media has become an integral part of business marketing strategies – irrespective of the industry and domain the business in. Be it B2B or B2C, business marketers now know that most of their target market audience is active on more than one social media channels on a daily basis – and that is too big an acquisition opportunity to miss!

But let’s be honest, social media can be very overwhelming sometimes.

So here are 10 tools for social media management that you must start using for the week ahead!

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Vanhishikha Bhargava 2 Comments October 2, 2016 Social Media Marketing

7 Instagram Marketing Tips To Boost Your Online Store Sales

Instagram users are increasing by the day and with features likes stories coming in, we see the number only rising for a considerable amount of time.

The platform that is predominantly all about visuals, has become the greatest opportunity for eCommerce businesses to market their products – even amidst the competition they face from eCommerce giants like Amazon on search engines. So here are a few Instagram marketing tips you need to consider using.

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Vanhishikha Bhargava 2 Comments September 30, 2016 Social Media Marketing

5 Best And Worst eCommerce Popups That Have A Direct Impact On Your Sales

In one of our previous posts, we discussed how eCommerce businesses can use exit intent popups to boost their online store sales. One of the most effective tactics being, retargeting their store visitors before they even left the website and explored other options.

But popups, if not designed and strategized well, have a tendency to become a little too ‘irritating’ for an online shopper.

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Vanhishikha Bhargava 0 Comments September 28, 2016 Commerce Conversion Rate Optimization Ecommerce Exit Intent

7 Effective Strategies To Convert Blog Traffic Into Sales

Does your business spend a considerable amount of time keeping up with a strict content marketing schedule? Is your blog getting a considerable amount of traffic and are all those visitors moving away without even making an interaction?

If yes, you’re not alone. All of us have faced a problem turning the blog traffic into sales. But here are 8 strategies that actually work.

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Vanhishikha Bhargava 0 Comments September 27, 2016 Uncategorized

15 Popup Design Inspirations To Convert Your Website Visitors Into Customers

Popups are website elements used to grab a visitor’s fleeting attention towards something that the business wants to promote. But often these tend to look too irritating or intrusive in nature to internet users. So backing popups with our exit intent technology, we’re here to share 15 popup design inspirations that your visitors will absolutely fall in love with.

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Vanhishikha Bhargava 0 Comments September 26, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent Landing Page Optimisation

Why Your Business Needs To Host A Webinar Next Week

Irrespective of the industry your business is in today, it is important that you are able to satisfy the need to learn that most of your target audience has. The hyper informed informed generation today is all about wanting to know everything about a business before engaging with them.

So why not give them the information first hand? Here’s why your business should consider hosting a webinar next week and how you can do so effectively.

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Vanhishikha Bhargava 0 Comments September 23, 2016 Content Marketing Email Marketing Marketing

Why And How Businesses Can Grow With User Generated Content

User generated content (UGC) is emerging as the new must-have of marketing campaigns. It is that one tactic that has proven to deliver high converting results as compared to any other. Marketers from both B2B and B2C industries are embracing UGC and those who are not, are missing out on a big opportunity to hit the market.

Here’s taking a look at why and how you can use user generated content to grow your business.

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Vanhishikha Bhargava 5 Comments September 22, 2016 Growth Hacking Marketing

Are you too spammy? Finding the ideal email frequency for your business

As a marketer we’re frequently pondering on two major things – how to generate leads and then, how to keep them engaged effectively.

Since email makes for a majority strategy for the latter, we often battling over the question of just how many times should one touch base with the leads. Once a week, twice a month or maybe more?

Here’s how to find the ideal email frequency for your business.

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Vanhishikha Bhargava 1 Comment September 21, 2016 Email Marketing Marketing

5 Secret Hacks That The Most Successful Email Marketing Campaigns Use

While some businesses are practically email marketing rockstars, there are others who are still struggling to find that one strategy that would work for them. With no hard and fast rules or guidelines to state it all, marketers need to experiment with different techniques when setting up campaigns.

In case you too were wondering what is it that successful businesses do to get brilliant results from their email marketing campaigns, let us break it down for you.

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Vanhishikha Bhargava 3 Comments September 19, 2016 Email Marketing Marketing

5 Examples Of The Good And Bad Popups Business Websites Use

Over the last few days, we have been digging deeper into the use of popups and whether they actually do have a good impact on business websites. Not so surprisingly, we found that popups – when backed with a good strategy and technology, do work.

Be it a travel business website, a media company, an eCommerce business, or a blog, well timed popups are the best website elements to grab a visitor’s attention – even when he is just about to leave!

In this post, we want to share 5 examples each of the good and bad popups that business websites have been using.

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Vanhishikha Bhargava 1 Comment September 14, 2016 Conversion Rate Optimization Exit Intent

6 Type Of Blog Posts Your Audience Will Definitely Love You For

Content marketing is ‘the’ thing for businesses today – be it B2B or B2C. But here’s the thing, with the expanding use of internet and thousands of businesses generating thousands of content pieces every day, it is becoming really had to capture an internet user’s attention.

So here we are listing down the 6 types of blog posts that will actually make your readers fall in love with you.

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Vanhishikha Bhargava 1 Comment September 13, 2016 Content Marketing Marketing

7 Actionable eCommerce Marketing Tips To Boost Your Sales (Almost) Instantly

Do you run an eCommerce business? Do you want more traffic to your online store and more sales? Well, of course you do!

But with the increasing competition in the market, chances are, you’ll probably be losing at least 30% of your traffic to another business. No matter how big your discounts are and how long your sales run, there will always be another business who is willing to go a step further.

So here are 7 marketing tactics and the tools you can use to implement them for boosting your sales almost instantly.

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Vanhishikha Bhargava 0 Comments September 12, 2016 Commerce Conversion Rate Optimization Ecommerce Marketing

7 Ways Video Content Will Boost Your Conversion Rate

Videos account for more than half the internet traffic today – both desktop and mobile. And considering our brains process video content 60,000 times faster than text, this comes as no surprise.

Even though marketers today are focusing on creating rich media for engaging their target audience and promoting their business, videos are still underused when it comes to lead generation. Here are 7 ways videos will boost your conversion rates.

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Vanhishikha Bhargava 1 Comment September 9, 2016 Content Marketing Conversion Rate Optimization Marketing

Why Customer Engagement Should Be The Measure Of Digital Success And How To Do It

Measuring campaign metrics is an important aspect of digital marketing. It lets you know which of your campaigns are performing the best when it comes to acquiring new customers, which digital channels are the most active, how you can optimize the campaigns further and what are the available market opportunities that you can tap into.

Here’s taking a look at why customer engagement should become the measure of digital success and how you can measure it.

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Vanhishikha Bhargava 1 Comment September 7, 2016 Marketing Social Media Marketing

Why Storytelling Is The Hack For Higher Email Conversion Rates And How You Can Use It

Email marketing is important to every business. While it is the most widely used communication channel, it isn’t the most easiest to get results from.

Imagine yourself in the daily scenario of opening your inbox – you have received emails from various brands – some you care about, the others you delete regardless of what they might have insider. Now assuming even your target audience is signed up on various digital channels and with a gazillion business websites, chances are, their day starts the same way as yours.

So how do you make sure that every email from your campaign is opened, read and hopefully converted on?

By leveraging storytelling.

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Vanhishikha Bhargava 1 Comment September 6, 2016 Content Marketing Email Marketing Marketing

How To Boost Email Marketing Results In 10 Simple Steps

Apart from being the most economic and cost effective, a study by Custora found that the customer acquisition via email marketing has quadrupled in the 4 years preceding 2013. This accounts for nearly 7% of all the customer acquisition that has occurred online.

Clearly, email marketing is the most direct, effective and personal way of reaching out to your target audience. But still, this means of marketing doesn’t work for everyone – simply because their campaign is not strong enough or they don’t know how to make the most out of the channel.

Here’s how you can boost email marketing results in just 10 simple steps.

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Vanhishikha Bhargava 0 Comments September 5, 2016 Email Marketing Growth Hacking Marketing

4 Simple Ways To Increase Landing Page SignUps

Is the sign up rate on your landing page not as high as the efforts that went into creating it and executing the campaign?

Sometimes it isn’t just about the design or web copy that causes low conversion rates. You could offering the best deal, but psychological barriers can always mess up those numbers. So here 4 simple tips to increase landing page signups.

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Vanhishikha Bhargava 0 Comments September 2, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation Marketing

10 Tools You Need To Improve Customer Experience On Your Website

Customer experience or user experience is the sum of the experience that people from your target market have on your business website. From browsing to navigating and exploring your products/services, understanding what you do and making an interaction with you, each of these aspects define how you rank on the Net Promoter Score (NPS).

The higher the NPS, the better has been your customer’s experience on-site. And the better the experience, the faster the companies grow in terms of customer/visitor loyalty.

So here are 10 tools that will help you understand your customers better and optimize their experience on your website (as well as improve your conversion rates).

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Vanhishikha Bhargava 1 Comment September 1, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

15 Must-Have Online Store Tools To Get More Sales

With the eCommerce industry growing faster than ever before, it is becoming harder for businesses to not just establish themselves in the digital market, but also acquire new customers and retain them. This is where a robust strategy, backed by data and the right set of tools come in.

Here are 15 tools that are an absolute must have for an online store’s effective marketing and customer acquisition.

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Vanhishikha Bhargava 4 Comments August 31, 2016 Commerce Conversion Rate Optimization Ecommerce Exit Intent

Why Popups Are Not Dead And Which Of Them Really Work

Internet users often function differently. While some don’t require a nudge to convert or take an action, there are those who need to be put on the track to conversion. So just like the contextual call-to-action in the takeaway of your post, popups do work.

Here’s taking a look at why we think popups work and what makes for a high converting popup.

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Vanhishikha Bhargava 2 Comments August 29, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent Landing Page Optimisation

7 Landing Page Design Tips That Will Get You More Customers

Creating a landing page that converts isn’t an easy job. There is a lot that goes behind doing so – understanding what the audience wants, what would make them act and how it is possible to follow all the design trends they expect a business to follow for a seamless experience.

Here are a few tips you should incorporate in your landing page design for better results.

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Vanhishikha Bhargava 1 Comment August 26, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing Web Designing

5 eCommerce Trends You Need To Catch Up With For More Customers

The field of eCommerce has seen immense growth over the last few years. And as more businesses continue to hop on to the eCommerce bandwagon this year, the market competition is also rising.

But that doesn’t mean you only keep increasing your marketing budgets. There are trends and tricks you need to adopt into your business strategy, and make the most out of to consistently keep acquiring new customers.

With online sales projected to continue to grow, here are the top 5 innovative eCommerce trends that you need to catch up.

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Vanhishikha Bhargava 0 Comments August 25, 2016 Commerce Conversion Rate Optimization Ecommerce Web Designing

Are Your Exit Intent Popups Optimized For Conversions?

Popups are the reason business websites are able to draw the fleeting attention of an internet user, and possibly convert them into its leads or customers. Be it by offering a lucrative incentive or simply a rock solid value proposition. But it is also important to ensure popups don’t break the natural flow of a visitor’s browsing – this is where exit intent comes in.

Here’s taking a look at the key factors that play in to optimize an exit intent popup.

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Vanhishikha Bhargava 1 Comment August 24, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation Marketing

13 Hacks To Reduce Bounce Rates And Keep Your Website Visitors Engaged Longer

Internet users have a really short attention span. You can allure them to your website with catchy advertisement or an article titled to peak their interest, but how long would they stay on your website? That’s hard to say.

If your Google Analytics has been screaming of a very high bounce rate (something to the tune of 80% consistently), you’re not alone. Most business websites and blogs face a similar issue, no matter how well thought they optimization strategy is.

So here’s taking a look at a few ways to keep a visitor engaged on your website for a longer period.

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Vanhishikha Bhargava 1 Comment August 23, 2016 Content Marketing Conversion Rate Optimization Ecommerce Exit Intent Landing Page Optimisation

5 Reasons Your Business Should Consider Conducting A Survey

The importance of data based marketing is rising by the day. But observing how the consumer market now seeks relevance and context in everything they are promoted, this trend doesn’t come as a surprise. It is also pretty clear that data marketing is here to stay and no marketer or business can scoot around it.

So here’s taking a look at a few reasons why every business should conduct a survey.

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Vanhishikha Bhargava 1 Comment August 22, 2016 Conversion Rate Optimization Marketing

6 Ways To Use Exit Intent To Increase Online Store Sales

You’re looking for a particular shoe so you head over to Google to see which online store might have it. And boom! You’re bombarded with more than at least a hundred stores offering the same piece at different prices.

So how do you practically decide which one of them is reliable or which one of them you should make the purchase from?

Here are 6 ways to use exit intent technology to ensure you don’t miss a sale!

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Vanhishikha Bhargava 1 Comment August 18, 2016 Commerce Ecommerce Exit Intent