Posts by Vanhishikha Bhargava

7 Social Media Buzzwords All Marketers Must Know For 2016

The social media world is constantly evolving and no matter how many times we say it, it doesn’t stop amazing us. Something popular could become outdated in just a few months and something old school can suddenly start trending – such is the social media world. And the same holds true when comes to the social media buzzwords in the marketing industry.

Here are the top 7 buzzwords you must know for this year!

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Vanhishikha Bhargava 11 Comments April 7, 2016 Social Media Marketing

Email Marketing Statistics For 2016 That Every Marketer Needs To Know

Email marketing is by far the best channel to directly reach out to your target customer (prospect) or an existing customer with a value proposition. And even if the he doesn’t open the email to read what you are offering, you can be rest assured that if your subject line was compelling enough, it would have captured his attention.

Here are some email marketing statistics that marketers need to know for running successful campaigns this year.

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Vanhishikha Bhargava 10 Comments April 5, 2016 Email Marketing

Marketing Goodreads: 10 Must-Read Social Media Marketing Books

Social media and content marketing are ever changing trends and there is no way a marketer can ignore them. In order to be successful on social, a business needs to be flexible and sometimes that requires experimenting with new tactics and technology. And the best way to learn them is through the experiences of other marketers.

So here are 10 such books that every marketer needs to read to improve his social and content strategies.

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Vanhishikha Bhargava 2 Comments March 31, 2016 Social Media Marketing

11 Tools That Need To Make It To Your CRO Toolkit

Conversion rate optimization is one of the most important aspects of driving a business’s growth. It is the process that involves qualitative and quantitative data as well as testing to convert the target audience in a contextual manner.

But you need the right tools to be able to drive all your optimization efforts towards conversions. Here’s a toolkit that is a must!

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Vanhishikha Bhargava 8 Comments March 29, 2016 Conversion Rate Optimization

Growth Hacking Tools For StartUp Marketers (Part 2)

In a previous post, we decided to list down growth hacking tools for marketers like me who couldn’t code to even save their own life. Yes, there are tools that are smart enough to do the job for you. All you need to do is rack your brains to find the one that suits your needs and your business the best.

So here are a few growth hacking tools we tried and tested last week, and suggest you either bookmark this list for later or add them to your marketing and growth hacking toolkit right away.

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Vanhishikha Bhargava 6 Comments March 22, 2016 Content Marketing Growth Hacking Marketing

The 8 Must Haves Of A Revenue Generating Ecommerce Website

An ecommerce business website needs a lot more than just high quality product images, product descriptions and a shopping cart. It needs to be able to deliver a customer experience that is seamless.

A seamless user experience dramatically increases the conversions on your website. But despite being aware of this fact, most businesses overlook these 8 important aspects of an ecommerce website.

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Vanhishikha Bhargava 1 Comment March 17, 2016 Conversion Rate Optimization Ecommerce

Create Your First Case Study Perfectly In 10 Simple Steps

Case studies go beyond the conventional customer testimonials and online reviews to present real life examples of how your business has resolved a common issue faced by your target audience. They highlight not just your value proposition but also your success in resolving the issue you’re addressing.

Here’s how you can create your first perfect case study.

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Vanhishikha Bhargava 0 Comments March 15, 2016 Content Marketing Conversion Rate Optimization

Case Studies Increase Conversions. Here’s Proof!

Ever wondered why businesses these days are focusing on creating case studies or short reports around how their product/service helped another business?

Well of course, they are actively executing their content marketing strategies with consistent blogging, creation of white papers, etc. But why invest their resources in creating case studies as well?

Let’s start with understanding what case studies are and what value they hold in the market today.

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Vanhishikha Bhargava 9 Comments March 10, 2016 Content Marketing

14 Smart Tips To Create Ecommerce Product Pages That Convert

So you run an ecommerce website that gets a considerable amount of traffic and has an amazing range of products, but still loses out on conversions. Ever thought why?

Because when an online shopper chooses to view a product from the vast range you offer, he has some expectations from it – which most businesses can’t keep up with. And that’s exactly why you need to make sure the product page is neither too simple nor too stuffed with unnecessary information.

Here are the 14 best practices that will make your product pages more converting.

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Vanhishikha Bhargava 2 Comments March 8, 2016 Conversion Rate Optimization Ecommerce

How To Use Psychology To Get More Conversions (Part 1)

Are you interested in knowing how to get more people purchase your products and services, without you having to pursue them over and over again?

Contrary to popular belief, an effective marketing plan isn’t the only factor that plays into increasing the conversion rate of your website. The key to a successful business marketing plan is being able to understand a bit of customer psychology as well.

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Vanhishikha Bhargava 3 Comments March 3, 2016 Conversion Rate Optimization

How To Create An About Us Page That Doesn’t Suck!

Remember how we had a hard time back in school when someone would ask us to write a paragraph about ourselves? We had a lot to write and yet never had the ‘right words’ to put it across. The same holds true for most businesses out there while creating an ‘about us’ section on their website. So here are some conversion rate optimization tips for creating an about us page that converts.

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Vanhishikha Bhargava 0 Comments March 1, 2016 Content Marketing Conversion Rate Optimization Copywriting

9 Uncommon Conversion Rate Optimization Tips You Should Use Today

If you’re getting a lot of traffic to your website or landing page and still not getting enough people to convert, it is time to think over your conversion strategy. Sometimes going beyond what the conventional conversion rate optimization tips state is the key to success! And no, using a different bright colour (read, never used before) for your call to action doesn’t count.

Here are 9 uncommon conversion rate optimization tips you must use now!

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Vanhishikha Bhargava 1 Comment February 25, 2016 Conversion Rate Optimization

20 Smart Growth Hacking Tools For Startup Marketers (Part 1)

Growth hacking has become one of the most talked about term in the startup and marketing domains. While some see it as a means of accelerating the startup’s growth, others consider it a fancy word for marketing clubbed with technology.

Here are 20 smart growth hacking tools that we make use of every day and you should too!

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Vanhishikha Bhargava 16 Comments February 18, 2016 Content Marketing Email Marketing Growth Hacking Marketing Social Media Marketing

13 Warning Signs Your Web Copy Needs To Change

We have all spent countless hours on our website copy. Redesigning it to fit current trends, rewriting it time and again so that it reads well, includes all the questions our audience wants answers to and tried different calls-to-action to make it relevant to our marketing campaign, and so on. But there are no conversion rate optimization tips out there that give the warning signs of a web copy that hasn’t been working for you.

Here are 13 most common warning signs of a crappy web copy.

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Vanhishikha Bhargava 1 Comment February 16, 2016 Conversion Rate Optimization Copywriting

Are CAPTCHAs Killing Your Conversions?

Remember the last time you were asked to prove you were ‘human’ by entering a CAPTCHA code that looked just 2 things on your favourite website? Ugly and Irrelevant.

And we have often found ourselves muttering about how these businesses don’t give two hoots about a good user experience. But we often tend to implement the same unpleasing things in the hope of improving our SEO, conversions and following what are competitor is doing – all mostly in vain.

While there are various ways to improve user experience, let’s talk about why you should remove the one that we all HATE to improve your conversion rates: CAPTCHAs.

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Vanhishikha Bhargava 3 Comments February 9, 2016 Conversion Rate Optimization

Conversion Rate Optimization Tips: How Load Time Affects Conversions and What To Do About It

According to a post on Kissmetrics, 47% of consumers expect a web page to load in 2 seconds or less and about 40% of people abandon a website that takes more than 3 seconds to load. In simpler words, a one second delay in page response can result in a 7% reduction in conversions.

Here are 5 easy ways to reduce your website’s loading time.

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Vanhishikha Bhargava 10 Comments February 4, 2016 Conversion Rate Optimization

CRO Tips: Conversion Rate Optimization Trends To Get You Set To Rock 2016

According to a survey by Venture Beat, conversion rate optimization is one of the most important aspects of modern day content marketing. And the ever increasing competition of businesses on the web just backs it.

Marketers today are striving to become more creative in content marketing and that’s exactly where conversion rate optimization comes in. But with just about everyone out there trying to optimize their conversions, how do you stand out?

Here are the top conversion rate optimization trends for 2016 that you can adopt before anyone else does!

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Vanhishikha Bhargava 0 Comments January 28, 2016 Conversion Rate Optimization

14 Social Media Marketing Tips For High Performing Campaigns In 2016

Just like landing page techniques, there is absolutely no ‘one size fits all’ approach when it comes to social media marketing. The strategies and techniques are as varied as the type of people your business is targeting. While maintaining a social presence is fairly easy, knowing how to launch, run and optimize your campaigns for results is a different ballgame altogether.

Whether you’re launching a new campaign or optimizing last year’s campaigns to suit this year’s trends, here are 14 of our best social media marketing tips that will get you give you a good start in 2016.

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Vanhishikha Bhargava 4 Comments January 26, 2016 Social Media Marketing

10 FREE Marketing Ebooks To Jump Start 2016

The holiday mood is often hard to snap out of. We often end up coming back demoralised by the fact that our next leave is far away, instead of rejuvenated to take action. But this time is great for clearing your mind, setting some goals and making some resolutions for new beginnings. And the only way to inspire yourself to make the right resolutions, are ebooks.

Here are 10 FREE marketing ebooks that you must add to your ‘to-read’ list to rock 2016.

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Vanhishikha Bhargava 1 Comment January 21, 2016 Content Marketing Conversion Rate Optimization Marketing Social Media Marketing

25 Conversion Rate Optimization Quotes By Experts You Must Absolutely Follow!

Conversion Rate Optimization is the talk of the digi-town for quite some time now. Each one of us goes from one post to the other to seek the best CRO tip that will work its magic on our website. While doing our bit of research on the same, we thought why not bring together all those expert conversion rate optimization tips? It will definitely cut down the time you spend switching from one tab to another!

Here are 25 conversion rate optimization quotes by experts we dug out after stalking industry leaders for days.

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Vanhishikha Bhargava 0 Comments January 14, 2016 Conversion Rate Optimization

13 Ecommerce Tips To Make People Fall In Love With Your Online Store

The ecommerce industry is growing by the day. And so is the competition for businesses. It is becoming harder to stand out in your niche and attract customers today because the target audience is the same for many. So here are 13 smart ecommerce tips that will help you make people fall in love with your online store, and make you their first choice!

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Vanhishikha Bhargava 14 Comments January 7, 2016 Commerce Conversion Rate Optimization

Copywriting Tips For Your Landing Page: 6 Mistakes That Kill Your Conversion Rate

Landing pages come with no rule book. While the most basic design with only 100 words might work for a business, it might just bring down the conversions of another. Deciding on a design and creating a converting copy for the same can be a daunting task.

And since it is always to start with something in mind, here are the 6 landing page copywriting tips to keep in mind – rather, the mistakes you must avoid.

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Vanhishikha Bhargava 0 Comments December 17, 2015 Conversion Rate Optimization Copywriting

14 Ways To Use Sense Of Urgency To Increase Ecommerce Sales

We humans are procrastinators – we like to wait until the end or have a deadline enforced on us to get things moving. And that’s the exact same behavior of online shoppers. When you give your shoppers time to think, they’ll delay making purchases. Sometimes the delay is so long, that they forget about the product and the offer altogether!

So here are 14 ways to implement the sense of urgency in your online store.

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Vanhishikha Bhargava 10 Comments December 15, 2015 Commerce Conversion Rate Optimization

5 Simple Conversion Rate Optimization Tips For Targeting Mobile Users

No matter what you’re doing for optimizing your conversion rate, it is not good enough if you haven’t taken mobile into consideration. With the world going digital and an easy access to internet, smartphones are here to stay. People today use mobile devices as their primary mode of connection instead of the traditional desktop approach.

So is your website mobile CRO ready? Here are 5 simple tips to get started with today.

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Vanhishikha Bhargava 2 Comments December 10, 2015 Conversion Rate Optimization

5 Fundamentals Of Creating A Compelling And Converting Web Design

Does your business have a website? Do you think it resonates with your target audience? Or do you think it is just serving the purpose of creating a digital footprint?

Most business websites don’t convert as much as they should. Even if they list down all their features, attractive pricing models, how it works, etc. Unfortunately, the copy is not the only thing that matters. It is the design that showcases the copy and makes it work.

So here are 5 fundamentals of creating a compelling and converting web design.

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Vanhishikha Bhargava 0 Comments December 8, 2015 Conversion Rate Optimization Landing Page Optimisation Web Designing

45 Ways To Use Social Media For Lead Generation

If generating leads in the end goal of your marketing strategy, then it should involve social media. Social media is that one platform where you can address thousands with just one campaign to drive traffic to your website. They could be people who are actively looking for more information on you or are those interested in making a purchase. So here are 45 ways to make the most from it.

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Vanhishikha Bhargava 0 Comments November 5, 2015 Marketing Social Media Marketing