Posts in Conversion Rate Optimization

10 Simple Ways to Boost Conversions for Online Merchants

How do you feel when you hear the phrase “conversion optimization”? Or “boosting conversions”? For the not-so- marketing savvy, these words can make him or her cringe. There are so many elements to keep in mind that it can feel overwhelming.

In this article, we’re going to show you how to use the psychology behind dating, which is very much like buying, to walk you through 10 simple ways to boost conversions for your online store.

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Today's Expert 0 Comments April 20, 2017 Conversion Rate Optimization Ecommerce

How to Maximize the Lead Generation Potential of Your Blog

Your blog can potentially be your cash cow. Keyword – potential. If you’re only creating blog posts to drive a ton of traffic to your website, then you’re missing a lot. Each blog post you publish should be created with the ultimate goal of bringing in customers. That’s what content marketing is all about, right?

Don’t get me wrong. It’s great that your website is generating a huge amount of traffic and website visitors are potential leads, but how do you know they actually read your post and liked it?

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Today's Expert 0 Comments March 30, 2017 Content Marketing Conversion Rate Optimization Email Marketing

Why Customer Reviews Are Your Ticket To More Sales And How To Get Them

Let’s face it, it is becoming increasingly important to win the trust of your target market to effectively convert them into customers. Considering the number of businesses coming online with their products and services, and the number of times the consumers face fraud, it is only obvious for them to make sure they are interacting with the right brand before committing to it.

So we decided to delve a little deeper into why customer reviews are what your business needs to get more sales and how you can get them.

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Vanhishikha Bhargava 1 Comment March 16, 2017 Conversion Rate Optimization Ecommerce

eCommerce Hacks: How To Turn Your Mobile Visitors Into Customers

When was the last time you purchased your favourite products from an online store? Most likely while travelling to and fro from your office, sitting at a cafe enjoying a cup of coffee or spending the day in bed, browsing and buying the products you like. Yes, you made most of your purchases on the go and there’s nothing wrong with that!

Then why expect the same from your customers?

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Vanhishikha Bhargava 0 Comments February 28, 2017 Commerce Conversion Rate Optimization Ecommerce

Launching The All New WordPress Exit Bee Plugin!

Consider it a post Valentine’s gift, but we just launched the Exit Bee WordPress Plugin for you. Yes, now it’s going to be even more easier to stop your website visitors from going away without a conversion – this time, with literally no coding skills required.

Here’s everything you need to know!

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Vanhishikha Bhargava 1 Comment February 20, 2017 Content Marketing Conversion Rate Optimization Ecommerce Exit Intent Landing Page Optimisation Marketing Social Media Marketing

10+ Things That Are Killing Your Online Store Sales

The eCommerce industry is booming and with the convenience that online stores offer to consumers, it doesn’t come as a surprise. But in their zest to taking products and services online, and standing out from the competitors, most eCommerce businesses end up making little mistakes.

Mistakes that result in loss of sales to their competitors!

In this post, we’re going to discuss the website elements that could be killing your online store’s sales.

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Vanhishikha Bhargava 0 Comments February 9, 2017 Conversion Rate Optimization Ecommerce

How To Use Surveys To Increase Your online Store Sales

A typical consumer today has the option of purchasing a product from at least ten brands or online stores. Each of these stores have competitive prices to offer and the only criteria that makes a visitor decide which one to buy from – the one that understands his needs the best or has a proven record of happy customers.

But how do you know your customers are even happy or what your store visitors are looking for? By asking them of course. And this is where surveys come in.

In this post, we’re going to share a few ways to use surveys to increase your online store sales.

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Vanhishikha Bhargava 0 Comments February 2, 2017 Commerce Conversion Rate Optimization Ecommerce

10 Smart Ways To Promote The New Products Of Your Store

The one challenge that most online stores face, is getting all of their product ranges discovered. While advertisements do the trick for them sometimes, at all other times their visitors leave without checking out what else they have to offer under the same category and the others.

Low discovery rate automatically means lesser value sales. So in this post, we decided to take a look at some ways that can help online store promote their new product ranges effectively.

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Vanhishikha Bhargava 0 Comments January 31, 2017 Bounce Prevention Commerce Conversion Rate Optimization Ecommerce

8 Reasons People Are Abandoning Your Products And How To Save Those Sales

You have the best of products from the industry, a competitive deal on offer and plenty of ongoing sales that your target market could benefit from. But somehow, no matter how appealing your marketing campaigns look, your products get abandoned!

In this post, we’re going to discuss a few reasons why B2B and B2C businesses often face this challenge and how to overcome it to improve conversions.

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Vanhishikha Bhargava 0 Comments January 19, 2017 Commerce Conversion Rate Optimization Ecommerce Marketing

9 Tips To Get Repeat Sales Post The Holiday Season

Now that the holidays are over, most businesses will see a drastic dip in their sales. You could blame it on all the accounting that most people are upto right after their vacations, or simply on them getting back to work, a dip in sales is reality to most.

In a previous post, we discussed a few strategies on how businesses can ensure their sales don’t take a major hit. But in this post, we’re going to discuss how you can use the customers you gained during the holidays to get repeat sales for your store.

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Vanhishikha Bhargava 2 Comments January 12, 2017 Commerce Conversion Rate Optimization Ecommerce

10 Must-Do Steps for Successful Mobile Commerce Strategy

The ubiquitous usage of smartphones among millennials has helped usher in a new trend in online shopping, namely mobile commerce. Young people within the millennial generation spend an alarming amount of time on their smartphones. The mobile commerce trend embodies the incorporation of smartphones into everyday life and has become one of the most exciting prospects in online marketing.

Here are 10 steps to create a mobile commerce strategy that actually converts.

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Today's Expert 0 Comments January 10, 2017 Commerce Conversion Rate Optimization Ecommerce Landing Page Optimisation

Infographic: The Portrait Of A Mobile Consumer

With technology advancing continuously, it’s perhaps little surprise the mobile consumer market is growing and evolving at a mind-boggling rate. It’s estimated there’s going to be a staggering 8.2 billion handheld mobile devices in circulation by 2018 – which stands as a testament to the insane reliance we have on technological devices in the modern era.

As the mobile world changes, so too does the way in which it’s targeted towards consumers. Let’s take a more detailed look at how different aspects of the mobile world are changing.

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Today's Expert 0 Comments January 5, 2017 Conversion Rate Optimization Ecommerce

6 Tips To Writing A Product Description That Actually Sells

Online shopping is meant to be easy. No having to drive to the store a couple of miles away, move through crowds to reach your favourite brand showrooms or sift through endless clothes kept on display to find the one you have been looking for. But somehow, online stores fail to understand this very basic need of shoppers.

If shoppers don’t understand what the product is, how are they supposed to make a decision of buying it or not? In this post, we’re going to discuss how to improve your online store’s product descriptions to offer a better customer experience and get more sales.

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Vanhishikha Bhargava 0 Comments January 3, 2017 Commerce Conversion Rate Optimization Ecommerce

Exit Bee: An Year In Review With You! (2016)

The new year is right around the corner. In fact, just a couple of hours more to getting started with 365 days all over again and we just can’t contain our excitement! At Exit Bee, 2016 has been a whirlwind of an year where each of us has been so neck deep into creating something that our customers love, that we sometimes even missed out on talking to each other.

Here we are to share a little about what we have made so far and are working to make it even better for you!

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Vanhishikha Bhargava 0 Comments December 30, 2016 Bounce Prevention Conversion Rate Optimization

How To Ensure Your Post Holiday Sales Don’t Take A Hit

In a previous post, we discussed how eCommerce stores can boost their holiday season sales. But let’s face it, the zeal to shop online isn’t endless and is eventually going to come to an end as the new year sets in.

Most businesses see a drastic dip in their sales post the holiday season. While some are able to recover from it quickly and bring it to plateau, there are others that have a tough time trying to level up their performance. In this post, we’re going to share a few tips to help you ensure your post holiday season sales don’t take a severe hit!

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Vanhishikha Bhargava 1 Comment December 29, 2016 Commerce Conversion Rate Optimization Ecommerce

5 Signs Of Conversion Leaks From Your Online Store (Save Those Sales!)

Your eCommerce store is forever working on how to drive more traffic to its web pages. But how many times have you actually looked back to see the number of people turning into customers? Like, actually visiting some of your product pages and making a purchase or some sort of interaction before leaving?

In this post, we’re going to take a look at the signs of conversion leaks that is causing your eCommerce store hundreds of lost sales.

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Vanhishikha Bhargava 0 Comments December 27, 2016 Commerce Conversion Rate Optimization Ecommerce

3 Tips For The Perfect Hero Shot That Converts More For Your Landing Page

What’s the first thing that gets noticed on a landing page, often defining whether the visitor would like to engage with the business or not?

While some might say it is the hero title – which is absolutely true, we think the creative used with it matters just as much – i.e. the hero shot. It is the one thing that is ‘guaranteed’ to instantly draw the visitor’s attention to the hero title.

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Vanhishikha Bhargava 0 Comments December 19, 2016 Conversion Rate Optimization Landing Page Optimisation

7 Ways To Improve Your eCommerce Category Filters For More Sales

As an avid online shopper (a pretty shameless, rather proud one at that), I know one thing for sure – no matter how much time I really have on hand, I never have enough time to go through each and every product range on an online store.

And the same holds true for other shoppers. Here’s how to make your filters better optimized!

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Vanhishikha Bhargava 0 Comments December 12, 2016 Commerce Conversion Rate Optimization Ecommerce

16 Tips For eCommerce Stores To Bag More Holiday Season Sales

Each one of us is practically gearing up for the holiday season and let’s be honest, why wouldn’t anyone? It is the perfect time to join in the festivities with your target market, tap into the market opportunities and become a perfect part of their lives!

Okay, the last bit might sound a little unrealistic. But you get the point, don’t you?

Holiday season is that time of the year when businesses put their best foot forward to ensure they stay in sight of their target audience, while their competition has a tough time even grabbing their attention.

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Vanhishikha Bhargava 0 Comments December 8, 2016 Commerce Conversion Rate Optimization Ecommerce Marketing

5 Ways eCommerce Stores Can Embrace Social Proof To Get More Sales

The competition for an eCommerce business is rising by the day. Businesses are now no longer facing a challenge in taking their products online, but actually getting people to their store and shop from them.

Yes, no matter how good their store looks, what products they have on offer and how many discounts they are running, converting their visitors into customers is a challenge that even the top most eCommerce businesses face today.

So how do you make sure your store doesn’t suffer the same way (or as much)?

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Vanhishikha Bhargava 0 Comments December 7, 2016 Commerce Conversion Rate Optimization Ecommerce

10 Ways To Make Your Lead Generation Website Convert On The First Visit

Companies with lead generation websites need to pay a lot more attention to CRO, because complacency is a killer. This is not just an opinion; it’s backed up by a mountain of data.

Straight North, an SEO firm headquartered in Chicago, uncovered a surprising insight on user behavior in the course of validating more than 300,000 online sales leads generated from its agency and client websites. A whopping 84 percent of conversions came from first-time visitors.

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Today's Expert 0 Comments December 6, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

7 Little (Big) Reasons Why People Hate Your Business Website

You have spent endless hours creating your business website. You also have a great marketing strategy to pull in traffic from social media and search platforms. While you succeed at getting people to your website, somehow they leave almost instantly – without converting.

In some cases though the marketing campaign and the business website value proposition don’t match up. But in other cases, there are those little hidden reasons that make people instantly hate you. We are going to discuss the later because no one really wants to be hated!

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Vanhishikha Bhargava 2 Comments December 5, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

Stop Bombarding Your Visitors With The Same Popup!

We’ve always talked about how important a customer’s experience is when he is interacting with your business. Even a visit to your website should leave him wanting to come back and engage with you again. And with the rising digital competition, it is becoming increasingly important to create a loyal website visitors and customers.

This is where your website or landing page strategy comes into play.

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Vanhishikha Bhargava 0 Comments November 30, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

5 Silly Landing Page Mistakes Killing Your Conversions

You probably already know that getting visitors to your landing page via digital campaigns is just a small step towards your business goal. Converting on the other hand, is a different ball game altogether.

While most of us like to think that our products and services are so exceptional that the target audience will convert in seconds after viewing it, sadly this is not true. Here are 5 landing page mistakes that most marketers make and lose conversions.

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Vanhishikha Bhargava 0 Comments November 29, 2016 Conversion Rate Optimization Landing Page Optimisation Uncategorized

How To Create Your Unique Selling Proposition And Get More Conversions

A unique selling proposition is what gives your brand a personality and makes it different from others.

But unless you are lucky enough to operate in a market with few or no other direct competitors, it will take a bit more effort to create and pitch an outstanding unique selling proposition that is genuinely ‘one of a kind’. So to help you get there, we have gathered 5 tips that will guide you through creating a killer USP.

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Victoria Stamati 0 Comments November 25, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

How To Optimize SaaS Landing Pages for Maximum Conversions

SaaS companies usually face a challenge when it comes to converting their target audience. The reason being, their ideal customers may or may not be from a technical background and they simply can’t take a one-size-fits all approach with their marketing campaigns. The same holds true for their landing pages.

So here are a few tips to optimize them for higher conversions.

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Vanhishikha Bhargava 0 Comments November 24, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

9 Ways To Make Trustworthy Landing Pages And Get More Customers

There are far too many businesses who are taking their products and services online. With the numbers increasing by the day, it is becoming difficult for the consumers too to differentiate between which ones are trustworthy and which of those businesses are more likely to fleece them. But here are 9 ways in which you can make each of your landing pages more trustworthy and convert more visitors into customers.

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Vanhishikha Bhargava 0 Comments November 23, 2016 Bounce Prevention Conversion Rate Optimization Landing Page Optimisation Marketing

Landing page optimization: Should you use Single or multi column forms?

When creating a landing page, most of us have asked ourselves and Google one question – what kind of form should we use? A single column or a multi – column form? Is the single column form going to make the process look too long or is the multi – column form going to make it look like the visitor needs to go through too many steps to convert? In this post, we’re going to answer this question once and for all.

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Vanhishikha Bhargava 0 Comments November 21, 2016 Conversion Rate Optimization Landing Page Optimisation

What Popups Suit Your Business The Best And How To Use Them Effectively

Like we have mentioned earlier, popups have always been scrutinized. There have been those in the industry that have claimed they bring down the results a website could generate. But there have also been those who have experienced their effectiveness and almost swear by them!

So how can your business website use them? And which ones are the best suited for you? Let’s take a look!

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Pavlos Linos 0 Comments November 18, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

8 Call-to-Action A/B Tests to Run on Overlays to Get More Email Subscribers

While you can test just about every aspect of the overlay – design layout, colors, marketing message, CTA and even triggers, it is important to start small. By testing small changes you’re able to measure results more effectively and understand what clicks with your audience the best.

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Vanhishikha Bhargava 0 Comments November 17, 2016 Bounce Prevention Conversion Rate Optimization Email Marketing Exit Intent

Avoiding conversion tracking mistakes: Know the difference between leads and conversions

If you have been in the marketing industry, there is certainly one demand you have come across – increasing the traffic to a website as the primary goal. Most businesses focus on activities that help them drive a decent amount of traffic to their website, which is then expected to explore the products and services they offer, and maybe, turn into leads if not customers.

Let’s be honest, the goal isn’t entirely wrong. You do need to bring people to your business and make them understand what you’re about, before trying to sell anything to them.

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Pavlos Linos 0 Comments November 11, 2016 Conversion Rate Optimization

Why The Net Promoter Score Is Everything Your Business Needs To Care About

The one and only thing that can make a business grow sustainably in a competitive market, is its customers – loyal customers. If you build a product and offer an experience that people love, they won’t just remain loyal to your brand, but also recommend it to their friends and family.

So here’s how you can use the net promoter score to boost your customer lifetime value.

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Vanhishikha Bhargava 0 Comments November 9, 2016 Content Marketing Conversion Rate Optimization Marketing

5 Ways A Yes/No Optin Form Can Boost Website Conversions

We have always been all about strategically making use of popups to convert website visitors. While every optin form is targeted to accomplish a different goal, there are also different types that you have probably come across. Some being, a single step popup, multi step popups and yes-no popups. In this post, we’re going to talk about how you can use the yes/no optin forms to convert your website traffic into customers.

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Vanhishikha Bhargava 1 Comment November 3, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation

The 8 Step Checklist To Creating An Engaging Popup

Popups – one of the most controversial, yet the most effective website elements of a website when it comes to capturing the visitor’s fleeting attention.

But it isn’t just about capturing the visitor’s attention. It is all about what you do with it once you have their attention. Because in the end, if your business website has a goal, then you’re directing the visitor towards an action that adds up to it.

So how does your popup ensure it stimulates an action that is relevant to you?

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Vanhishikha Bhargava 0 Comments October 31, 2016 Bounce Prevention Commerce Conversion Rate Optimization Ecommerce Exit Intent

5 Simple Ways To Boost Your ‘Coming Soon’ Landing Page Conversions

In a digital landscape that is fast evolving, it is becoming a must for businesses who are launching new products or services in their target market, to create a build up around them. The reason being, people need to look forward to the value proposition that the new range is going to offer.

But with so many business competing for the attention of a similar target market, how do you make sure your coming soon landing page actually gets you quality leads and customers?

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Pavlos Linos 0 Comments October 28, 2016 Conversion Rate Optimization Landing Page Optimisation

How To Create A Customer Centric Landing Page In 6 Steps

Identifying and understanding your target audience is a must if you want to create offers that resonate with them. And the same holds true when designing a landing page.

Every element on a landing page ‘must’ be meant for your target customers – from the landing page copy to the call-to-actions, it needs to be about them if you want conversions.

So how do you put together a customer centric landing page?

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Vanhishikha Bhargava 1 Comment October 20, 2016 Conversion Rate Optimization Landing Page Optimisation

Which is the best colour for a converting landing page? We found out!

When you’re running a paid campaign to promote your brand, a product or a service, you want to ensure that every aspect of it adds value to the customer and nudges him towards the point of conversion.

And when you’re making the efforts to optimize your copy as well as design to suit the target customer’s needs, why not take into consideration the color scheme as well? After all, it does fall under the aesthetics of your web page.

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Vanhishikha Bhargava 0 Comments October 18, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

Is Google’s New Update Killing Mobile Popups? We Think Not.

According to the official statement published on the Google blog, a new algorithm update changes includes making content easily accessible to the mobile user. More specifically targeted at the web pages that use ‘intrusive interstitials’ hampering the user experience to promote their own products and services.

Here’s taking a look at why we think mobile popups are still not dead – but all you need to focus on, is the strategy!

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Pavlos Linos 0 Comments October 14, 2016 Conversion Rate Optimization Landing Page Optimisation Mobile Popups

The 5 Characteristics Of A Bad Exit Intent Popup And What To Do Instead

Popups are far from popular with internet users. Almost 90% of them find them irritating, irrelevant and elements that hamper their experience on a website. But when it comes to exit intent popups, the case is slightly different from the aforementioned.

Since these popups are timed to show up only when a visitor is exiting the website, they are more receptive to the message – giving you a second chance to convert them. But despite this chance, there are a lot many businesses that still don’t get results.

The reason? Mistakes that add up to a bad exit intent popup.

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Vanhishikha Bhargava 0 Comments October 12, 2016 Conversion Rate Optimization Exit Intent

7 Simple Tips To Use Landing Pages More Effectively

The main aim of every marketing and sales strategy, is to generate leads and eventually turn them into customers.

While there are a number of ways to engage your target audience – such as running paid social advertisements, blogging, offering ebooks, etc, the most effective one to turn them into leads is a landing page.

Here are the 7 tips that will help you create the perfect landing page for your next marketing campaign.

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Vanhishikha Bhargava 0 Comments October 10, 2016 Conversion Rate Optimization Landing Page Optimisation

5 Best And Worst eCommerce Popups That Have A Direct Impact On Your Sales

In one of our previous posts, we discussed how eCommerce businesses can use exit intent popups to boost their online store sales. One of the most effective tactics being, retargeting their store visitors before they even left the website and explored other options.

But popups, if not designed and strategized well, have a tendency to become a little too ‘irritating’ for an online shopper.

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Vanhishikha Bhargava 0 Comments September 28, 2016 Commerce Conversion Rate Optimization Ecommerce Exit Intent