Posts in Conversion Rate Optimization

The 5 Characteristics Of A Bad Exit Intent Popup And What To Do Instead

Popups are far from popular with internet users. Almost 90% of them find them irritating, irrelevant and elements that hamper their experience on a website. But when it comes to exit intent popups, the case is slightly different from the aforementioned.

Since these popups are timed to show up only when a visitor is exiting the website, they are more receptive to the message – giving you a second chance to convert them. But despite this chance, there are a lot many businesses that still don’t get results.

The reason? Mistakes that add up to a bad exit intent popup.

Continue Reading
Vanhishikha Bhargava 0 Comments October 12, 2016 Conversion Rate Optimization Exit Intent

7 Simple Tips To Use Landing Pages More Effectively

The main aim of every marketing and sales strategy, is to generate leads and eventually turn them into customers.

While there are a number of ways to engage your target audience – such as running paid social advertisements, blogging, offering ebooks, etc, the most effective one to turn them into leads is a landing page.

Here are the 7 tips that will help you create the perfect landing page for your next marketing campaign.

Continue Reading
Vanhishikha Bhargava 0 Comments October 10, 2016 Conversion Rate Optimization Landing Page Optimisation

5 Best And Worst eCommerce Popups That Have A Direct Impact On Your Sales

In one of our previous posts, we discussed how eCommerce businesses can use exit intent popups to boost their online store sales. One of the most effective tactics being, retargeting their store visitors before they even left the website and explored other options.

But popups, if not designed and strategized well, have a tendency to become a little too ‘irritating’ for an online shopper.

Continue Reading
Vanhishikha Bhargava 0 Comments September 28, 2016 Commerce Conversion Rate Optimization Ecommerce Exit Intent

15 Popup Design Inspirations To Convert Your Website Visitors Into Customers

Popups are website elements used to grab a visitor’s fleeting attention towards something that the business wants to promote. But often these tend to look too irritating or intrusive in nature to internet users. So backing popups with our exit intent technology, we’re here to share 15 popup design inspirations that your visitors will absolutely fall in love with.

Continue Reading
Vanhishikha Bhargava 0 Comments September 26, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent Landing Page Optimisation

5 Examples Of The Good And Bad Popups Business Websites Use

Over the last few days, we have been digging deeper into the use of popups and whether they actually do have a good impact on business websites. Not so surprisingly, we found that popups – when backed with a good strategy and technology, do work.

Be it a travel business website, a media company, an eCommerce business, or a blog, well timed popups are the best website elements to grab a visitor’s attention – even when he is just about to leave!

In this post, we want to share 5 examples each of the good and bad popups that business websites have been using.

Continue Reading
Vanhishikha Bhargava 1 Comment September 14, 2016 Conversion Rate Optimization Exit Intent

7 Actionable eCommerce Marketing Tips To Boost Your Sales (Almost) Instantly

Do you run an eCommerce business? Do you want more traffic to your online store and more sales? Well, of course you do!

But with the increasing competition in the market, chances are, you’ll probably be losing at least 30% of your traffic to another business. No matter how big your discounts are and how long your sales run, there will always be another business who is willing to go a step further.

So here are 7 marketing tactics and the tools you can use to implement them for boosting your sales almost instantly.

Continue Reading
Vanhishikha Bhargava 0 Comments September 12, 2016 Commerce Conversion Rate Optimization Ecommerce Marketing

7 Ways Video Content Will Boost Your Conversion Rate

Videos account for more than half the internet traffic today – both desktop and mobile. And considering our brains process video content 60,000 times faster than text, this comes as no surprise.

Even though marketers today are focusing on creating rich media for engaging their target audience and promoting their business, videos are still underused when it comes to lead generation. Here are 7 ways videos will boost your conversion rates.

Continue Reading
Vanhishikha Bhargava 1 Comment September 9, 2016 Content Marketing Conversion Rate Optimization Marketing

4 Simple Ways To Increase Landing Page SignUps

Is the sign up rate on your landing page not as high as the efforts that went into creating it and executing the campaign?

Sometimes it isn’t just about the design or web copy that causes low conversion rates. You could offering the best deal, but psychological barriers can always mess up those numbers. So here 4 simple tips to increase landing page signups.

Continue Reading
Vanhishikha Bhargava 0 Comments September 2, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation Marketing

10 Tools You Need To Improve Customer Experience On Your Website

Customer experience or user experience is the sum of the experience that people from your target market have on your business website. From browsing to navigating and exploring your products/services, understanding what you do and making an interaction with you, each of these aspects define how you rank on the Net Promoter Score (NPS).

The higher the NPS, the better has been your customer’s experience on-site. And the better the experience, the faster the companies grow in terms of customer/visitor loyalty.

So here are 10 tools that will help you understand your customers better and optimize their experience on your website (as well as improve your conversion rates).

Continue Reading
Vanhishikha Bhargava 1 Comment September 1, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

15 Must-Have Online Store Tools To Get More Sales

With the eCommerce industry growing faster than ever before, it is becoming harder for businesses to not just establish themselves in the digital market, but also acquire new customers and retain them. This is where a robust strategy, backed by data and the right set of tools come in.

Here are 15 tools that are an absolute must have for an online store’s effective marketing and customer acquisition.

Continue Reading
Vanhishikha Bhargava 4 Comments August 31, 2016 Commerce Conversion Rate Optimization Ecommerce Exit Intent

Why Popups Are Not Dead And Which Of Them Really Work

Internet users often function differently. While some don’t require a nudge to convert or take an action, there are those who need to be put on the track to conversion. So just like the contextual call-to-action in the takeaway of your post, popups do work.

Here’s taking a look at why we think popups work and what makes for a high converting popup.

Continue Reading
Vanhishikha Bhargava 2 Comments August 29, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent Landing Page Optimisation

7 Landing Page Design Tips That Will Get You More Customers

Creating a landing page that converts isn’t an easy job. There is a lot that goes behind doing so – understanding what the audience wants, what would make them act and how it is possible to follow all the design trends they expect a business to follow for a seamless experience.

Here are a few tips you should incorporate in your landing page design for better results.

Continue Reading
Vanhishikha Bhargava 2 Comments August 26, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing Web Designing

5 eCommerce Trends You Need To Catch Up With For More Customers

The field of eCommerce has seen immense growth over the last few years. And as more businesses continue to hop on to the eCommerce bandwagon this year, the market competition is also rising.

But that doesn’t mean you only keep increasing your marketing budgets. There are trends and tricks you need to adopt into your business strategy, and make the most out of to consistently keep acquiring new customers.

With online sales projected to continue to grow, here are the top 5 innovative eCommerce trends that you need to catch up.

Continue Reading
Vanhishikha Bhargava 0 Comments August 25, 2016 Commerce Conversion Rate Optimization Ecommerce Web Designing

Are Your Exit Intent Popups Optimized For Conversions?

Popups are the reason business websites are able to draw the fleeting attention of an internet user, and possibly convert them into its leads or customers. Be it by offering a lucrative incentive or simply a rock solid value proposition. But it is also important to ensure popups don’t break the natural flow of a visitor’s browsing – this is where exit intent comes in.

Here’s taking a look at the key factors that play in to optimize an exit intent popup.

Continue Reading
Vanhishikha Bhargava 1 Comment August 24, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation Marketing

13 Hacks To Reduce Bounce Rates And Keep Your Website Visitors Engaged Longer

Internet users have a really short attention span. You can allure them to your website with catchy advertisement or an article titled to peak their interest, but how long would they stay on your website? That’s hard to say.

If your Google Analytics has been screaming of a very high bounce rate (something to the tune of 80% consistently), you’re not alone. Most business websites and blogs face a similar issue, no matter how well thought they optimization strategy is.

So here’s taking a look at a few ways to keep a visitor engaged on your website for a longer period.

Continue Reading
Vanhishikha Bhargava 1 Comment August 23, 2016 Content Marketing Conversion Rate Optimization Ecommerce Exit Intent Landing Page Optimisation

5 Reasons Your Business Should Consider Conducting A Survey

The importance of data based marketing is rising by the day. But observing how the consumer market now seeks relevance and context in everything they are promoted, this trend doesn’t come as a surprise. It is also pretty clear that data marketing is here to stay and no marketer or business can scoot around it.

So here’s taking a look at a few reasons why every business should conduct a survey.

Continue Reading
Vanhishikha Bhargava 1 Comment August 22, 2016 Conversion Rate Optimization Marketing

5 Principles That The Highest Converting Sites Always Follow

A typical internet user spends almost half his day browsing through miscellaneous websites of different businesses and the various social media platforms. Do you really think they can remember all that they consumed?

The truth is, their attention span is barely a minute. They get distracted by just any ‘interesting’ thing they stumble upon.

Here’s how the most high converting websites in the digital industry keep their visitors hooked.

Continue Reading
Vanhishikha Bhargava 1 Comment August 17, 2016 Bounce Prevention Conversion Rate Optimization Landing Page Optimisation

Crafting The Perfect Coupon Popup For High Conversions

Offering visitors incentives to make them convert is an age old and yet, very effective marketing tactic. It has proven time and again, that internet users are forever on the lookout for good deals around what interests them as well as what’s useful to them – they can practically stall the purchase of a much needed microwave, if the need be!

But here’s how you need to make a coupon popup, if you want an exiting visitor to stay back and convert.

Continue Reading
Vanhishikha Bhargava 0 Comments August 16, 2016 Bounce Prevention Commerce Conversion Rate Optimization Ecommerce Exit Intent Landing Page Optimisation

The Guide To Effectively Personalize Exit Intent Popups

Personalization has become an important aspect of everything related to marketing. There is no way that you can reach out to your target market with a broadcast message or a sales pitch and expect him to convert. In simpler words, if you can’t connect with your audience, they are not going to engage with your business. Be it signing up for a free trial or even a small thing such as subscribing to your blog!

In this post, we talk about how you can effectively personalize the popups implemented on your website for higher conversion rates.

Continue Reading
Vanhishikha Bhargava 3 Comments August 15, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

5 Mistakes That Most B2B Websites Make (And How To Fix Them)

Businesses in the B2B industry usually have a tougher time acquiring their target market. Since their audience is extremely defined and is limited in number, it becomes an even bigger challenge for marketers to craft the right messaging and campaigns that stand out from their competition.

Most B2B websites are completely to the point. They include a value proposition, a little description about the same, the features and benefits of the product, a few customer testimonials and a call-to-action. Now while the approach isn’t really wrong, these websites don’t quite convert as high as they expect from campaigns.

Continue Reading
Vanhishikha Bhargava 2 Comments August 12, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

5 Reasons Your Blog Readers Are Not Converting And How To Fix It

Does your blog site get a lot of traffic, but not enough conversions? Are people still leaving without subscribing to your newsletter, following you on social media or purchasing a product you’re recommending?

You’re not alone. Here’s taking a look at the reasons why your readers don’t convert and what you can do about it.

Continue Reading
Vanhishikha Bhargava 1 Comment August 11, 2016 Content Marketing Conversion Rate Optimization

5 Popup Mistakes That Are Costing You Conversions (And What To Do Instead)

Popups have a bad reputation when it comes to on-site user experience. But it is also a fact that without those slight nudges, internet users aren’t really willing to provide their contact details. This is where popups come in play – when used properly.

Good popups don’t annoy internet users. If they are well designed, thoughtfully implemented, provide relevant content and are always contextual in nature, popups can actually increase the conversion rate of websites. But here are the most common mistakes that business websites make while working with popups.

Continue Reading
Vanhishikha Bhargava 1 Comment August 10, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

6 Things A Visitor Wants To See On Your Popup

Using a popup has been known to boost the conversion rates for websites – even Dan Zarrella swears by it for his newsletter subscriptions! But creating a high converting popup strategy and a design that makes a visitor want to turn into a customer, can be challenging.

In this post, we are sharing the 6 things that a visitor really wants to see on your popup. Yes, we did our little research on internet users before writing this post!

Continue Reading
Vanhishikha Bhargava 1 Comment August 9, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

10 Reasons Every Online Store Needs To Use Exit Intent Popups

The eCommerce industry has come a really long way. You can practically find an online store for just about everything – clothes, shoes, grocery or even those little stationery items!

But with the trend of going digital increasing and becoming really common, most eCommerce businesses now face the challenge of getting sustainable sales throughout the year. Since people have so many options, they rarely stay loyal to one store. They want to look for better deals, better products and better after sale services.

Here are 10 reasons why every online store today needs exit intent technology to boost their sales and revenue.

Continue Reading
Vanhishikha Bhargava 3 Comments August 8, 2016 Commerce Conversion Rate Optimization Ecommerce Exit Intent

How Media Companies And Blogs Can Reduce Bounce Rates And Increase Conversions With Exit Intent Popups

Look around and you’ll see just how many individuals, brands and businesses have taken to content marketing. For that matter, you will see how focused everyone has become at establishing their digital presence – be it their website, social media or communities where their target audience is the most active.

But as these numbers increase, the challenges of converting people are also increasing. Businesses can rarely get their visitors to subscribe to their newsletter – no matter how well their content is crafted. Case in point being, media companies.

Here’s taking a look at how exit intent popups can reduce your bounce rates and increase conversions.

Continue Reading
Vanhishikha Bhargava 0 Comments August 4, 2016 Bounce Prevention Content Marketing Conversion Rate Optimization Exit Intent Marketing

How Tourism Industry Websites Can Use Exit Intent To Increase Bookings

Just like every other business out there, those in the travel industry too are catching up with digital. But another thing that they have in common with the other businesses, is the rising competition and the difficulty in acquiring users – or for that matter, even leads.

Most of these travel related businesses have a website, presence on a few social networks, are probably blogging for traction and also running a few paid ad campaigns. But despite it all, they aren’t able to convert most of their audience even in the smallest way. Here’s taking a look at how exit intent popups can help!

Continue Reading
Vanhishikha Bhargava 1 Comment August 3, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

6 Little Things That Can Make or Break Your eCommerce Website

Being an online retailer does come with a lot of challenges, but it doesn’t mean that it’s impossible to turn your business into a successful one. The key is to build a strategy that will help you beat your competition and ensure that you achieve your goals. Building a successful eCommerce website is an essential part of that strategy and your entire website’s design is exactly what will help you level the playing field in the crowded market of today’s digital world.

So here’s taking a look at 6 little elements that could make or break your eCommerce business in the competitive market today.

Continue Reading
Today's Expert 2 Comments July 31, 2016 Commerce Conversion Rate Optimization Ecommerce

Why You Should Stop Using Entry Popups (And Use Exit Intent Popups Instead)

You’re spending valuable time, effort and money to drive and increase traffic to your website.

I assume that you want to get the maximum return on all those resources you’re spending. If you do, you have to turn visitors into customers every possible chance you get.

But here’s taking a look at why you need to stop using entry popups and switch to exit intent popups, starting today.

Continue Reading
Pavlos Linos 10 Comments July 15, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

Why You Need To Give Video Landing Pages A Chance

We’ve talked about having a great landing page a number of times before, but we haven’t really taken into consideration the various kinds of landing pages one can create for a business. Case in point being, video landing pages.

While using a video might seem really tempting – thanks to the storytelling opportunity it gives you, it isn’t necessary that you ‘should’ use a video on your landing page. Here’s taking a look at what kind of marketing campaigns and which businesses should use video landing pages.

Continue Reading
Vanhishikha Bhargava 0 Comments July 7, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

7 eCommerce Design Trends For 2016 That You Need To Know

The eCommerce industry is growing and changing at a rate that is faster than you imagined. From just a handful of companies listing their products online for sales, today, there are hundreds of businesses that have taken to digital.

Apart from competitive prices, the way you design your online store also has an impact on the sales and revenue your website generates. So here’s taking a look at the top eCommerce design trends for 2016.

Continue Reading
Vanhishikha Bhargava 1 Comment June 28, 2016 Conversion Rate Optimization Ecommerce

25 Ecommerce Conversion Hacks to Bring the Best Out of Your Conversion Rate Optimization

With just about every business trying to take their products and services online, the competition to acquire target market is getting tougher by the day. In this infographic, Khawar Zaman from Technorian shares 25 growth hacks that eCommerce businesses can use to increase their sales by manifolds!

Continue Reading
Today's Expert 1 Comment June 14, 2016 Commerce Conversion Rate Optimization Ecommerce Growth Hacking Infographic

10 Conversion Optimization Podcasts Every Marketer Must Listen To

Many businesses have started creating short podcasts as a content type to share industry information and knowledge with their audience. So we decided to go on a hunt ourselves to bring together the best of conversion podcasts in the market!

Here are 10 conversion optimization podcasts that we highly recommend business owners or marketers should listen to.

Continue Reading
Vanhishikha Bhargava 2 Comments June 7, 2016 Conversion Rate Optimization

30 Proven Ideas To Increase Ecommerce Conversion [Infographic]

Have you been facing difficulties convincing people to buy from you? Since the conversion rate plays a huge role in determining your performance, this can be a huge problem.

If you wish to find out where you are going wrong, allow me to help you out using this infographic. I’ve noted down some of the most effective methods for marketers to boost their conversions. Here’s a brief insight to some of the things you will learn from the infographic below.

Continue Reading
Today's Expert 0 Comments June 2, 2016 Commerce Conversion Rate Optimization Ecommerce Growth Hacking Landing Page Optimisation

7 CRO Mistakes You’re Definitely Making (And What To Do Instead)

When trying to establish a brand’s presence online, most of us put in hours to create marketing and sales campaigns, executing online and offline strategies, and optimizing every digital asset for maximum conversions. But despite that, about 80% of us end up making a few conversion rate optimization mistakes.

Considering the consistently changing digital trends, you’re not to blame. But if you really do want to leverage from every digital effort you make, here are a few mistakes you need to rule out immediately.

Continue Reading
Vanhishikha Bhargava 0 Comments May 17, 2016 Conversion Rate Optimization

Why Your Ecommerce Business Is Losing 68% Sales And What You Can Do About It

According to the Baymard Institute, an average of 68.63% consumers are abandoning their online shopping carts. And the remaining 30% are either completing their purchases or are yet to be made aware of what your brand offers.

Losing 68 out of 100 potential revenue generation opportunities, is losing a lot of money! And the practice of abandoning carts is probably going to stay for a while.

Here’s taking a look at why you’re losing so much sales and what you can do about it.

Continue Reading
Vanhishikha Bhargava 4 Comments April 28, 2016 Commerce Conversion Rate Optimization Ecommerce

11 Tools That Need To Make It To Your CRO Toolkit

Conversion rate optimization is one of the most important aspects of driving a business’s growth. It is the process that involves qualitative and quantitative data as well as testing to convert the target audience in a contextual manner.

But you need the right tools to be able to drive all your optimization efforts towards conversions. Here’s a toolkit that is a must!

Continue Reading
Vanhishikha Bhargava 8 Comments March 29, 2016 Conversion Rate Optimization

The 8 Must Haves Of A Revenue Generating Ecommerce Website

An ecommerce business website needs a lot more than just high quality product images, product descriptions and a shopping cart. It needs to be able to deliver a customer experience that is seamless.

A seamless user experience dramatically increases the conversions on your website. But despite being aware of this fact, most businesses overlook these 8 important aspects of an ecommerce website.

Continue Reading
Vanhishikha Bhargava 1 Comment March 17, 2016 Conversion Rate Optimization Ecommerce

Create Your First Case Study Perfectly In 10 Simple Steps

Case studies go beyond the conventional customer testimonials and online reviews to present real life examples of how your business has resolved a common issue faced by your target audience. They highlight not just your value proposition but also your success in resolving the issue you’re addressing.

Here’s how you can create your first perfect case study.

Continue Reading
Vanhishikha Bhargava 0 Comments March 15, 2016 Content Marketing Conversion Rate Optimization

14 Smart Tips To Create Ecommerce Product Pages That Convert

So you run an ecommerce website that gets a considerable amount of traffic and has an amazing range of products, but still loses out on conversions. Ever thought why?

Because when an online shopper chooses to view a product from the vast range you offer, he has some expectations from it – which most businesses can’t keep up with. And that’s exactly why you need to make sure the product page is neither too simple nor too stuffed with unnecessary information.

Here are the 14 best practices that will make your product pages more converting.

Continue Reading
Vanhishikha Bhargava 2 Comments March 8, 2016 Conversion Rate Optimization Ecommerce

How To Use Psychology To Get More Conversions (Part 1)

Are you interested in knowing how to get more people purchase your products and services, without you having to pursue them over and over again?

Contrary to popular belief, an effective marketing plan isn’t the only factor that plays into increasing the conversion rate of your website. The key to a successful business marketing plan is being able to understand a bit of customer psychology as well.

Continue Reading
Vanhishikha Bhargava 3 Comments March 3, 2016 Conversion Rate Optimization

How To Create An About Us Page That Doesn’t Suck!

Remember how we had a hard time back in school when someone would ask us to write a paragraph about ourselves? We had a lot to write and yet never had the ‘right words’ to put it across. The same holds true for most businesses out there while creating an ‘about us’ section on their website. So here are some conversion rate optimization tips for creating an about us page that converts.

Continue Reading
Vanhishikha Bhargava 0 Comments March 1, 2016 Content Marketing Conversion Rate Optimization Copywriting

9 Uncommon Conversion Rate Optimization Tips You Should Use Today

If you’re getting a lot of traffic to your website or landing page and still not getting enough people to convert, it is time to think over your conversion strategy. Sometimes going beyond what the conventional conversion rate optimization tips state is the key to success! And no, using a different bright colour (read, never used before) for your call to action doesn’t count.

Here are 9 uncommon conversion rate optimization tips you must use now!

Continue Reading
Vanhishikha Bhargava 1 Comment February 25, 2016 Conversion Rate Optimization

13 Warning Signs Your Web Copy Needs To Change

We have all spent countless hours on our website copy. Redesigning it to fit current trends, rewriting it time and again so that it reads well, includes all the questions our audience wants answers to and tried different calls-to-action to make it relevant to our marketing campaign, and so on. But there are no conversion rate optimization tips out there that give the warning signs of a web copy that hasn’t been working for you.

Here are 13 most common warning signs of a crappy web copy.

Continue Reading
Vanhishikha Bhargava 1 Comment February 16, 2016 Conversion Rate Optimization Copywriting

10 [Tweetable] Conversion Rate Optimization Best Practices Learnt From The Most Successful Websites

There is a lot to be said about conversion rate optimization: from optimizing copy and design to testing out different types of forms, buttons and images – the possibilities are endless!
To get you going, we’ve gathered 10 conversion rate optimization best practices based on what some of the highest ranking websites are doing:

Continue Reading
Victoria Stamati 10 Comments February 11, 2016 Conversion Rate Optimization