Posts in Conversion Rate Optimization

Are CAPTCHAs Killing Your Conversions?

Remember the last time you were asked to prove you were ‘human’ by entering a CAPTCHA code that looked just 2 things on your favourite website? Ugly and Irrelevant.

And we have often found ourselves muttering about how these businesses don’t give two hoots about a good user experience. But we often tend to implement the same unpleasing things in the hope of improving our SEO, conversions and following what are competitor is doing – all mostly in vain.

While there are various ways to improve user experience, let’s talk about why you should remove the one that we all HATE to improve your conversion rates: CAPTCHAs.

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Vanhishikha Bhargava 3 Comments February 9, 2016 Conversion Rate Optimization

Conversion Rate Optimization Tips: How Load Time Affects Conversions and What To Do About It

According to a post on Kissmetrics, 47% of consumers expect a web page to load in 2 seconds or less and about 40% of people abandon a website that takes more than 3 seconds to load. In simpler words, a one second delay in page response can result in a 7% reduction in conversions.

Here are 5 easy ways to reduce your website’s loading time.

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Vanhishikha Bhargava 10 Comments February 4, 2016 Conversion Rate Optimization

Social Proof: 10 Types You Can Leverage To Increase Conversion Rates

Internet savvy customers no longer just go with the first company they find that suits their needs. But instead, they research, compare prices & features, read reviews and shop around until they are completely convinced they have found the best option available.
A powerful tool to convince prospects that you are indeed the perfect match for them and build your case against competition, are social proof elements.

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Victoria Stamati 17 Comments February 2, 2016 Conversion Rate Optimization Marketing

CRO Tips: Conversion Rate Optimization Trends To Get You Set To Rock 2016

According to a survey by Venture Beat, conversion rate optimization is one of the most important aspects of modern day content marketing. And the ever increasing competition of businesses on the web just backs it.

Marketers today are striving to become more creative in content marketing and that’s exactly where conversion rate optimization comes in. But with just about everyone out there trying to optimize their conversions, how do you stand out?

Here are the top conversion rate optimization trends for 2016 that you can adopt before anyone else does!

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Vanhishikha Bhargava 0 Comments January 28, 2016 Conversion Rate Optimization

10 FREE Marketing Ebooks To Jump Start 2016

The holiday mood is often hard to snap out of. We often end up coming back demoralised by the fact that our next leave is far away, instead of rejuvenated to take action. But this time is great for clearing your mind, setting some goals and making some resolutions for new beginnings. And the only way to inspire yourself to make the right resolutions, are ebooks.

Here are 10 FREE marketing ebooks that you must add to your ‘to-read’ list to rock 2016.

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Vanhishikha Bhargava 1 Comment January 21, 2016 Content Marketing Conversion Rate Optimization Marketing Social Media Marketing

25 Conversion Rate Optimization Quotes By Experts You Must Absolutely Follow!

Conversion Rate Optimization is the talk of the digi-town for quite some time now. Each one of us goes from one post to the other to seek the best CRO tip that will work its magic on our website. While doing our bit of research on the same, we thought why not bring together all those expert conversion rate optimization tips? It will definitely cut down the time you spend switching from one tab to another!

Here are 25 conversion rate optimization quotes by experts we dug out after stalking industry leaders for days.

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Vanhishikha Bhargava 0 Comments January 14, 2016 Conversion Rate Optimization

13 Ecommerce Tips To Make People Fall In Love With Your Online Store

The ecommerce industry is growing by the day. And so is the competition for businesses. It is becoming harder to stand out in your niche and attract customers today because the target audience is the same for many. So here are 13 smart ecommerce tips that will help you make people fall in love with your online store, and make you their first choice!

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Vanhishikha Bhargava 15 Comments January 7, 2016 Commerce Conversion Rate Optimization

Copywriting Tips For Your Landing Page: 6 Mistakes That Kill Your Conversion Rate

Landing pages come with no rule book. While the most basic design with only 100 words might work for a business, it might just bring down the conversions of another. Deciding on a design and creating a converting copy for the same can be a daunting task.

And since it is always to start with something in mind, here are the 6 landing page copywriting tips to keep in mind – rather, the mistakes you must avoid.

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Vanhishikha Bhargava 0 Comments December 17, 2015 Conversion Rate Optimization Copywriting

14 Ways To Use Sense Of Urgency To Increase Ecommerce Sales

We humans are procrastinators – we like to wait until the end or have a deadline enforced on us to get things moving. And that’s the exact same behavior of online shoppers. When you give your shoppers time to think, they’ll delay making purchases. Sometimes the delay is so long, that they forget about the product and the offer altogether!

So here are 14 ways to implement the sense of urgency in your online store.

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Vanhishikha Bhargava 10 Comments December 15, 2015 Commerce Conversion Rate Optimization

5 Simple Conversion Rate Optimization Tips For Targeting Mobile Users

No matter what you’re doing for optimizing your conversion rate, it is not good enough if you haven’t taken mobile into consideration. With the world going digital and an easy access to internet, smartphones are here to stay. People today use mobile devices as their primary mode of connection instead of the traditional desktop approach.

So is your website mobile CRO ready? Here are 5 simple tips to get started with today.

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Vanhishikha Bhargava 2 Comments December 10, 2015 Conversion Rate Optimization

5 Fundamentals Of Creating A Compelling And Converting Web Design

Does your business have a website? Do you think it resonates with your target audience? Or do you think it is just serving the purpose of creating a digital footprint?

Most business websites don’t convert as much as they should. Even if they list down all their features, attractive pricing models, how it works, etc. Unfortunately, the copy is not the only thing that matters. It is the design that showcases the copy and makes it work.

So here are 5 fundamentals of creating a compelling and converting web design.

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Vanhishikha Bhargava 0 Comments December 8, 2015 Conversion Rate Optimization Landing Page Optimisation Web Designing