Does your business have a website? Do you think it resonates with your target audience? Or do you think it is just serving the purpose of creating a digital footprint?
Most business websites don’t convert as much as they should. Even if they list down all their features, attractive pricing models, how it works, etc. Unfortunately, the copy is not the only thing that matters. It is the design that showcases the copy and makes it work.
So here are 5 fundamentals of creating a compelling and converting web design.