Posts in Copywriting

How To Create An About Us Page That Doesn’t Suck!

Remember how we had a hard time back in school when someone would ask us to write a paragraph about ourselves? We had a lot to write and yet never had the ‘right words’ to put it across. The same holds true for most businesses out there while creating an ‘about us’ section on their website. So here are some conversion rate optimization tips for creating an about us page that converts.

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Vanhishikha Bhargava 0 Comments March 1, 2016 Content Marketing Conversion Rate Optimization Copywriting

13 Warning Signs Your Web Copy Needs To Change

We have all spent countless hours on our website copy. Redesigning it to fit current trends, rewriting it time and again so that it reads well, includes all the questions our audience wants answers to and tried different calls-to-action to make it relevant to our marketing campaign, and so on. But there are no conversion rate optimization tips out there that give the warning signs of a web copy that hasn’t been working for you.

Here are 13 most common warning signs of a crappy web copy.

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Vanhishikha Bhargava 1 Comment February 16, 2016 Conversion Rate Optimization Copywriting

Copywriting Tips For Your Landing Page: 6 Mistakes That Kill Your Conversion Rate

Landing pages come with no rule book. While the most basic design with only 100 words might work for a business, it might just bring down the conversions of another. Deciding on a design and creating a converting copy for the same can be a daunting task.

And since it is always to start with something in mind, here are the 6 landing page copywriting tips to keep in mind – rather, the mistakes you must avoid.

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Vanhishikha Bhargava 0 Comments December 17, 2015 Conversion Rate Optimization Copywriting

How To Write A Headline That Clicks: 8 Winning Tactics

Online users are bombarded with bucketloads of content everywhere they go. Successful headline writing is key to grabbing their attention and standing out from your competition.
It is essentially what gets your content viewed or ignored, so make sure you spend enough time carefully crafting it to perfection. Besides, 80% of readers will not even make it past the headline – so make it matter!

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Victoria Stamati 3 Comments November 23, 2015 Copywriting