Posts in Marketing

Content Marketing VS Native Advertising – How Content Marketing is Winning every corner

Both content marketing and native marketing have their own set of strengths and weaknesses, but if I had to choose one, it would be content marketing. I am sure you want to know why. Well, because content marketing has a much better performance chart and the overall ROI is also much better when compared to native advertising.

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Today's Expert 0 Comments June 27, 2017 Content Marketing Marketing

Analysing Consumer Buying Behaviour – Online vs Brick & Mortar Race

There has long been a debate about the impact that eCommerce will have on the traditional brick and mortar retail. While almost all believe that eCommerce sales will continue to encroach on sales through physical storefronts, not everyone projects only doom and gloom for “real world” retailers.

Those that believe in the long-term viability of brick and mortar shopping point to examples of e-retailers like Amazon opening physical stores. They argue online shopping will never be able to replicate
the emotional connection and tactile experience that many consumers prefer.

Here’s taking a look at the changing consumer behaviour.

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Today's Expert 0 Comments May 16, 2017 Ecommerce Marketing

Why And How To Make Use Of Quizzes To Meet Your Business Goals

Customer engagement is the only hack you need to grow your sales. No matter how many advertisements your business is running, it is the only way to get your ideal consumers involved with what your business has to offer, explore your products and services, and purchase them. After all, the better they understand the value you’re offering, the more likely they become to convert. Right?

So we decided to look into how quizzes – an interactive form of content often used by businesses, can be used to drive more sales.

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Vanhishikha Bhargava 0 Comments May 11, 2017 Conversion Rate Optimization Landing Page Optimisation Marketing

30+ ways to grow your email list faster than ever

Growing your email list can be really tricky. It is a process that takes too long when done organically and fails too quickly when outsourced. You want to do it fast, but you don’t want irrelevant contact information from the consumer market to be a part of it. You also want to make sure that this email list is able to make your email marketing campaigns successful.

But hold on a minute, how do you grow your email list 1000% times?

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Vanhishikha Bhargava 0 Comments March 2, 2017 Email Marketing Marketing

Launching The All New WordPress Exit Bee Plugin!

Consider it a post Valentine’s gift, but we just launched the Exit Bee WordPress Plugin for you. Yes, now it’s going to be even more easier to stop your website visitors from going away without a conversion – this time, with literally no coding skills required.

Here’s everything you need to know!

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Vanhishikha Bhargava 1 Comment February 20, 2017 Content Marketing Conversion Rate Optimization Ecommerce Exit Intent Landing Page Optimisation Marketing Social Media Marketing

7 Last Minute Marketing Campaign Ideas You Need For Valentine’s Day

It’s Valentine’s Day tomorrow and if you haven’t really prepared for it, well don’t fret! Because we have curated some ideas for you – not for your date of course; only marketing campaigns that will give your business sales the much needed sales.

Why?

Well who doesn’t love a little more love from customers every now and then?

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Vanhishikha Bhargava 0 Comments February 13, 2017 Ecommerce Email Marketing Marketing Social Media Marketing

5 Ways To Jumpstart Your Email Marketing Results For 2017

As email marketing carries on into this year as a must-have business growth strategy, here’s taking a look into a few ways to jumpstart your results. While some businesses think an initial lull period causes no harm, it is important to understand that getting a little ahead of your competitors right from the start, will only give you a competitive edge.

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Vanhishikha Bhargava 0 Comments February 7, 2017 Email Marketing Marketing

12 Email Marketing Mistakes You Should Promise Not To Make This Year

When you’re just setting up an email marketing campaign for your business, you often browse the tips and tricks that others have used to ensure it gives you some results. No matter how long you research the same, somehow you always end up unsatisfied with the results your campaign gives.

The reason behind those dipped numbers? Well, a few mistakes that you could be making amidst trying to keep up with all the tips you have come across on the internet. In this post we’re going to highlight those little mistakes that are costing you big numbers!

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Vanhishikha Bhargava 1 Comment January 24, 2017 Email Marketing Marketing

8 Reasons People Are Abandoning Your Products And How To Save Those Sales

You have the best of products from the industry, a competitive deal on offer and plenty of ongoing sales that your target market could benefit from. But somehow, no matter how appealing your marketing campaigns look, your products get abandoned!

In this post, we’re going to discuss a few reasons why B2B and B2C businesses often face this challenge and how to overcome it to improve conversions.

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Vanhishikha Bhargava 1 Comment January 19, 2017 Commerce Conversion Rate Optimization Ecommerce Marketing

Why Visual Content Marketing Is Your Knight In Shining Armour This Year

Content marketing has become an industry must-have. Whether it is brand awareness you’re aiming at, acquiring customers or simply starting to rank on search engines for the products and services you offer, there is no way to avoid this inbound marketing tactic.

But as businesses across different industries catch up with this marketing trend, marketers are struggling to get their content pieces noticed. As a matter of fact, some of the best and most informative pieces in 2016 have gone ignored or did not reach as big an audience as they should have!

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Vanhishikha Bhargava 1 Comment January 17, 2017 Content Marketing Marketing

6 Content Marketing Trends That Will Help You Shine In 2017

Riding into 2017, content marketing has surely come a long way. From businesses just focusing on writing blogs related to their niche to them moving on to associating them with their business goals; from general blog analytics to associating marketing metrics with the same, this marketing tactic has proven to grow businesses exponentially when followed through with a robust strategy.

Here’s taking a look at the content marketing trends for 2017 that will define your success!

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Vanhishikha Bhargava 2 Comments December 16, 2016 Content Marketing Marketing

How To Supercharge Your Content Marketing Strategy With Infographics

There’s a lot of content out there. What are you doing to make your content stand out?

At this point, I don’t need to tell you that visual content tends to perform better than text content. It’s something we know intuitively. When you scroll through your Instagram feed, like your friends’ pictures on Facebook, and peruse Pinterest for inspiration, it’s a testament to that.

Basically, if you haven’t found a way to incorporate visuals into your content marketing strategy, what the heck have you been doing?

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Today's Expert 0 Comments December 14, 2016 Content Marketing Marketing

16 Tips For eCommerce Stores To Bag More Holiday Season Sales

Each one of us is practically gearing up for the holiday season and let’s be honest, why wouldn’t anyone? It is the perfect time to join in the festivities with your target market, tap into the market opportunities and become a perfect part of their lives!

Okay, the last bit might sound a little unrealistic. But you get the point, don’t you?

Holiday season is that time of the year when businesses put their best foot forward to ensure they stay in sight of their target audience, while their competition has a tough time even grabbing their attention.

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Vanhishikha Bhargava 0 Comments December 8, 2016 Commerce Conversion Rate Optimization Ecommerce Marketing

10 Ways To Make Your Lead Generation Website Convert On The First Visit

Companies with lead generation websites need to pay a lot more attention to CRO, because complacency is a killer. This is not just an opinion; it’s backed up by a mountain of data.

Straight North, an SEO firm headquartered in Chicago, uncovered a surprising insight on user behavior in the course of validating more than 300,000 online sales leads generated from its agency and client websites. A whopping 84 percent of conversions came from first-time visitors.

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Today's Expert 0 Comments December 6, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

What Is Skyscraper Content And How Your Business Can Use It For Rapid Growth

Content marketing is riding the high wave and as the new year gets welcomed in, we’re pretty sure its popularity isn’t going to decrease any time soon. But just any other marketing tactic in the industry, there are various trends in content marketing that come into being, live a while and then some of them die out on their own.

But the current obsession amongst marketers is a trend called skyscraper content marketing.

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Vanhishikha Bhargava 0 Comments December 1, 2016 Content Marketing Marketing

How To Create Your Unique Selling Proposition And Get More Conversions

A unique selling proposition is what gives your brand a personality and makes it different from others.

But unless you are lucky enough to operate in a market with few or no other direct competitors, it will take a bit more effort to create and pitch an outstanding unique selling proposition that is genuinely ‘one of a kind’. So to help you get there, we have gathered 5 tips that will guide you through creating a killer USP.

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Victoria Stamati 0 Comments November 25, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

How To Optimize SaaS Landing Pages for Maximum Conversions

SaaS companies usually face a challenge when it comes to converting their target audience. The reason being, their ideal customers may or may not be from a technical background and they simply can’t take a one-size-fits all approach with their marketing campaigns. The same holds true for their landing pages.

So here are a few tips to optimize them for higher conversions.

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Vanhishikha Bhargava 0 Comments November 24, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

9 Ways To Make Trustworthy Landing Pages And Get More Customers

There are far too many businesses who are taking their products and services online. With the numbers increasing by the day, it is becoming difficult for the consumers too to differentiate between which ones are trustworthy and which of those businesses are more likely to fleece them. But here are 9 ways in which you can make each of your landing pages more trustworthy and convert more visitors into customers.

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Vanhishikha Bhargava 0 Comments November 23, 2016 Bounce Prevention Conversion Rate Optimization Landing Page Optimisation Marketing

20 Must Follow Marketing Blogs For Business Growth in 2017

You know how each one of us turns to Google to look for articles on marketing and business growth. With the rising digital competition, it is but obvious to do so. There is absolutely no other way to last in the ever growing market, other than pushing yourself to do better than before.

Now that 2017 is right around the corner, every business is most likely holding meetings with their teams to find ways they can boost their business growth. This is where research comes in and all of us start to spend hours looking for the right sources of information.

Since we’re actually doing the same, we decided to share the list of blogs we think you need to start following today to stay up-to-date with everything marketing and growth.

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Vanhishikha Bhargava 2 Comments November 15, 2016 Marketing

5 Lead Nurturing Mistakes That Are Making Your Business Lose Customers

Most businesses are able to run marketing campaigns that result in micro and macro lead generation. But let’s get to the final part of it, just how many of these leads are they able to effectively convert into customers? Yes, paying customers?

This is where lead nurturing plays a huge role.

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Vanhishikha Bhargava 1 Comment November 14, 2016 Content Marketing Email Marketing Landing Page Optimisation Marketing

The 4 Types Of Content Your Business Needs To Get More Customers

Content marketing has been riding the high waves throughout this year and from where we see it, it is going to continue to do so the next year as well. In fact, it is going to become the only way that businesses can convert their target audience into customers – yes, the more value you add to your target market, the greater are the number of customers you would get.

With the new year right around the corner, here’s taking a look at how you can use content to get more customers.

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Vanhishikha Bhargava 0 Comments November 10, 2016 Content Marketing Marketing

Why The Net Promoter Score Is Everything Your Business Needs To Care About

The one and only thing that can make a business grow sustainably in a competitive market, is its customers – loyal customers. If you build a product and offer an experience that people love, they won’t just remain loyal to your brand, but also recommend it to their friends and family.

So here’s how you can use the net promoter score to boost your customer lifetime value.

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Vanhishikha Bhargava 0 Comments November 9, 2016 Content Marketing Conversion Rate Optimization Marketing

Why Your Business Needs To Focus On The Customer Journey More Than Sales And How

In a generation where the consumers are consistently looking for value as well as information that helps them make a well informed purchase decision, it is important to keep the consumer-first approach in mind at all times.

In this post, we’re going to discuss why it is becoming increasingly important for businesses to focus on the customer’s journey more than just their sales graph.

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Vanhishikha Bhargava 0 Comments November 8, 2016 Marketing Uncategorized

11 Hacks To Get More Views On Your Featured Post And Monetize Better

If you’re running a media or publishing website, and have a monetization model that focusses on featuring products or posts from brands and businesses, you’re probably always under the dilemma of driving more traffic to this featured piece of content.

Of course, setting aside a marketing budget to promote these featured posts is one way to get them more exposure. But how long can you run with just a bottle of water to hydrate you? Marketing budgets are just like that never ending, demanding aspect of every strategy.

So while you try to earn more money by featuring posts, here’s taking a look at how to get more views on this special post without irritating your subscribers.

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Vanhishikha Bhargava 0 Comments November 4, 2016 Content Marketing Marketing

5 Tips To Boost Content Reach Without Burning A Hole In Your Pocket

Content marketing is a challenging tactic to master. Be it the smallest of businesses who are just starting out with it or the largest in the industry, everyone stumbles their way to making their strategies work. But things get more difficult when your content marketing efforts are to be restricted to a specific budget and minimal resources.

Here are 5 low cost content distribution tactics that will not just boost your content reach but also help improve your content marketing strategy’s results.

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Vanhishikha Bhargava 1 Comment November 2, 2016 Content Marketing Marketing

16 types of email you should be sending your email list to boost your engagement rates

Email marketing is a twisty game. First, it is hard for you to even get people to opt in to your email list and then it becomes difficult to make them read your emails. It is an endless cycle of challenges coming a business marketer’s way and there is practically no end to it.

So what is it that the subscriber wants to read?

Definitely not the same email.

Here’s taking a look at the different types of emails you should be sending to your subscribers, but probably aren’t.

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Vanhishikha Bhargava 5 Comments November 1, 2016 Email Marketing Marketing

Creating A Business Value Proposition That’s Absolutely Irresistible

What makes a website visitor turn into your customer? A value proposition where he sees himself benefitting in one way or the other with what the business has to offer.

Many studies suggest that most businesses don’t succeed because they have a weak value proposition compared to their competitor. Or they aren’t able to show what value the visitor can get at the right time – once the visitor’s attention is lost, your customer is as good as gone.

So here’s taking a look at a few value propositions that are so irresistible that no visitor can say no.

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Vanhishikha Bhargava 0 Comments October 27, 2016 Marketing

How To Get More Email Subscribers With On-Site Retargeting

42% of businesses name email as the most effective lead generation marketing tactic, making it the top source for lead nurturing and management. But to be able to make your email marketing campaign successful, you need people who subscribe to them willingly. And the fear of being spammed, makes it hard to get people to subscribe even to the most useful newsletters!

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Vanhishikha Bhargava 0 Comments October 26, 2016 Email Marketing Marketing

Are Your Cold Emails Killing Your Business? (And The Fix To It!)

Cold emails are a necessary evil that most B2B marketers resort to for promoting their business products and services. It is quite literally the foot in the door approach, where you pretty much shamelessly, approach a prospect with what you offer and what he is likely to gain out of it.

But the only sad thing is that most of these cold emails don’t really work. They are like trying to hit the target with one little arrow in complete dark! And missing the target is only landing you into a darker spot.

In this case, the spam folder.

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Vanhishikha Bhargava 1 Comment October 24, 2016 Email Marketing Marketing

8 Simple Customer Retention Strategies To Decrease Your Churn Rate

The main difference between a business that has grown sustainably over the years and one that died out like a flame, is the ability to retain customers. What the industry likes to refer to as, Customer Lifetime Value (CLV). The things your business does to retain the customer might add the smallest of increases in CLV to the largest of gains in the long term. But this number is directly affected by the customer churn rate.

And if your churn rate is higher than 10%, even the new business coming in is not going to help you grow. So here are 8 tried and tested customer retention strategies that will help you reduce the churn rate.

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Vanhishikha Bhargava 1 Comment October 21, 2016 Content Marketing Marketing

Which is the best colour for a converting landing page? We found out!

When you’re running a paid campaign to promote your brand, a product or a service, you want to ensure that every aspect of it adds value to the customer and nudges him towards the point of conversion.

And when you’re making the efforts to optimize your copy as well as design to suit the target customer’s needs, why not take into consideration the color scheme as well? After all, it does fall under the aesthetics of your web page.

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Vanhishikha Bhargava 0 Comments October 18, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

Changing with the times: The future of personalization (2017)

Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.

Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.

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Vanhishikha Bhargava 3 Comments October 13, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

Fashion Blogger? Here’s How To Increase Your Instagram Following!

For those of you who aren’t aware already, blogging has become a well defined career in itself. From tech bloggers, to food, decor and fashion bloggers, the millennials today are choosing creative career paths over the conventional 9 to 5 jobs.

In this post, we’re specifically addressing the upcoming as well as established fashion bloggers who are trying to increase their following on Instagram.

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Vanhishikha Bhargava 1 Comment October 11, 2016 Content Marketing Exit Intent Marketing Social Media Marketing

Why Businesses Should Use Word-Of-Mouth Marketing For Growth

As a digital marketer, I know exactly how it feels trying to keep up with the changing trends and the conversations happening around a brand. But the one thing that I have realised over the years is the fact that what people are saying about you is extremely important.

Here’s taking a look at why businesses should leverage the power of word-of-mouth and how they can do so effectively.

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Vanhishikha Bhargava 1 Comment October 5, 2016 Content Marketing Email Marketing Marketing

The secret to Content Virality – revealed!

We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!

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Vanhishikha Bhargava 2 Comments October 3, 2016 Content Marketing Marketing Social Media Marketing

Why Your Business Needs To Host A Webinar Next Week

Irrespective of the industry your business is in today, it is important that you are able to satisfy the need to learn that most of your target audience has. The hyper informed informed generation today is all about wanting to know everything about a business before engaging with them.

So why not give them the information first hand? Here’s why your business should consider hosting a webinar next week and how you can do so effectively.

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Vanhishikha Bhargava 0 Comments September 23, 2016 Content Marketing Email Marketing Marketing

Why And How Businesses Can Grow With User Generated Content

User generated content (UGC) is emerging as the new must-have of marketing campaigns. It is that one tactic that has proven to deliver high converting results as compared to any other. Marketers from both B2B and B2C industries are embracing UGC and those who are not, are missing out on a big opportunity to hit the market.

Here’s taking a look at why and how you can use user generated content to grow your business.

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Vanhishikha Bhargava 6 Comments September 22, 2016 Growth Hacking Marketing

Are you too spammy? Finding the ideal email frequency for your business

As a marketer we’re frequently pondering on two major things – how to generate leads and then, how to keep them engaged effectively.

Since email makes for a majority strategy for the latter, we often battling over the question of just how many times should one touch base with the leads. Once a week, twice a month or maybe more?

Here’s how to find the ideal email frequency for your business.

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Vanhishikha Bhargava 2 Comments September 21, 2016 Email Marketing Marketing

Is Influencer Marketing the Future of Marketing?

There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.

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Today's Expert 1 Comment September 20, 2016 Email Marketing Growth Hacking Marketing Social Media Marketing

5 Secret Hacks That The Most Successful Email Marketing Campaigns Use

While some businesses are practically email marketing rockstars, there are others who are still struggling to find that one strategy that would work for them. With no hard and fast rules or guidelines to state it all, marketers need to experiment with different techniques when setting up campaigns.

In case you too were wondering what is it that successful businesses do to get brilliant results from their email marketing campaigns, let us break it down for you.

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Vanhishikha Bhargava 3 Comments September 19, 2016 Email Marketing Marketing

6 Type Of Blog Posts Your Audience Will Definitely Love You For

Content marketing is ‘the’ thing for businesses today – be it B2B or B2C. But here’s the thing, with the expanding use of internet and thousands of businesses generating thousands of content pieces every day, it is becoming really had to capture an internet user’s attention.

So here we are listing down the 6 types of blog posts that will actually make your readers fall in love with you.

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Vanhishikha Bhargava 1 Comment September 13, 2016 Content Marketing Marketing

7 Actionable eCommerce Marketing Tips To Boost Your Sales (Almost) Instantly

Do you run an eCommerce business? Do you want more traffic to your online store and more sales? Well, of course you do!

But with the increasing competition in the market, chances are, you’ll probably be losing at least 30% of your traffic to another business. No matter how big your discounts are and how long your sales run, there will always be another business who is willing to go a step further.

So here are 7 marketing tactics and the tools you can use to implement them for boosting your sales almost instantly.

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Vanhishikha Bhargava 0 Comments September 12, 2016 Commerce Conversion Rate Optimization Ecommerce Marketing

7 Ways Video Content Will Boost Your Conversion Rate

Videos account for more than half the internet traffic today – both desktop and mobile. And considering our brains process video content 60,000 times faster than text, this comes as no surprise.

Even though marketers today are focusing on creating rich media for engaging their target audience and promoting their business, videos are still underused when it comes to lead generation. Here are 7 ways videos will boost your conversion rates.

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Vanhishikha Bhargava 1 Comment September 9, 2016 Content Marketing Conversion Rate Optimization Marketing

Why Customer Engagement Should Be The Measure Of Digital Success And How To Do It

Measuring campaign metrics is an important aspect of digital marketing. It lets you know which of your campaigns are performing the best when it comes to acquiring new customers, which digital channels are the most active, how you can optimize the campaigns further and what are the available market opportunities that you can tap into.

Here’s taking a look at why customer engagement should become the measure of digital success and how you can measure it.

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Vanhishikha Bhargava 1 Comment September 7, 2016 Marketing Social Media Marketing

Why Storytelling Is The Hack For Higher Email Conversion Rates And How You Can Use It

Email marketing is important to every business. While it is the most widely used communication channel, it isn’t the most easiest to get results from.

Imagine yourself in the daily scenario of opening your inbox – you have received emails from various brands – some you care about, the others you delete regardless of what they might have insider. Now assuming even your target audience is signed up on various digital channels and with a gazillion business websites, chances are, their day starts the same way as yours.

So how do you make sure that every email from your campaign is opened, read and hopefully converted on?

By leveraging storytelling.

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Vanhishikha Bhargava 2 Comments September 6, 2016 Content Marketing Email Marketing Marketing