Posts in Marketing

Are Your Exit Intent Popups Optimized For Conversions?

Popups are the reason business websites are able to draw the fleeting attention of an internet user, and possibly convert them into its leads or customers. Be it by offering a lucrative incentive or simply a rock solid value proposition. But it is also important to ensure popups don’t break the natural flow of a visitor’s browsing – this is where exit intent comes in.

Here’s taking a look at the key factors that play in to optimize an exit intent popup.

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Vanhishikha Bhargava 1 Comment August 24, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation Marketing

5 Reasons Your Business Should Consider Conducting A Survey

The importance of data based marketing is rising by the day. But observing how the consumer market now seeks relevance and context in everything they are promoted, this trend doesn’t come as a surprise. It is also pretty clear that data marketing is here to stay and no marketer or business can scoot around it.

So here’s taking a look at a few reasons why every business should conduct a survey.

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Vanhishikha Bhargava 1 Comment August 22, 2016 Conversion Rate Optimization Marketing

How Media Companies And Blogs Can Reduce Bounce Rates And Increase Conversions With Exit Intent Popups

Look around and you’ll see just how many individuals, brands and businesses have taken to content marketing. For that matter, you will see how focused everyone has become at establishing their digital presence – be it their website, social media or communities where their target audience is the most active.

But as these numbers increase, the challenges of converting people are also increasing. Businesses can rarely get their visitors to subscribe to their newsletter – no matter how well their content is crafted. Case in point being, media companies.

Here’s taking a look at how exit intent popups can reduce your bounce rates and increase conversions.

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Vanhishikha Bhargava 0 Comments August 4, 2016 Bounce Prevention Content Marketing Conversion Rate Optimization Exit Intent Marketing

The 4 Pillars Of A Successful Referral Marketing Campaign

In our previous post, we spoke of how eCommerce businesses can boost their sales using referral marketing. In this post, we’ll look at the main pillars of a referral campaign for any business.

But in this post, we’re talking about the main pillars of the referral marketing campaign for any business, because word-of-mouth marketing is the most effective tactic for businesses in any industry and you need to start leveraging from it today!

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Vanhishikha Bhargava 3 Comments July 28, 2016 Commerce Content Marketing Ecommerce Exit Intent Marketing

7 eCommerce Email Marketing Tactics To Boost Your Sales

Setting up and running an eCommerce business is a tough job. But what’s tougher in the increasing market competition today, is acquiring new customers. The only thing that actually defines the success of an eCommerce business, is their ability to monetize from their resources.

Here are some eCommerce email marketing tactics that will definitely bag you more sales!

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Vanhishikha Bhargava 10 Comments July 21, 2016 Commerce Ecommerce Email Marketing Marketing

5 ways to get more than 1000 views a day on your video content

Videos are by far the best way for a business to communicate with their audience. They are able to use visuals to explain their message better. And considering that 98% of us are visual learners, this comes as no surprise.

Marketers and businesses work really hard creating video content, but eventually they are not able to leverage from this content format as much. While some are due to sheer absence of conversion optimization, the others are due to not being able to promote them effectively.

Here’s taking a look at the few ways you can promote your content better.

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Vanhishikha Bhargava 0 Comments July 19, 2016 Content Marketing Marketing

Running with YouTube Ads: Do Longer Ads Make a Stronger Impression? [Infographic]

Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? While media experts debate the strengths of different lengths, it appears that longer ads go a long way toward achieving certain marketing goals.

To find out whether the length of a YouTube ad affected viewer response, Google partnered with Mondelēz International and Droga5 to study the value of length in video ads. To show some of the revealing results, MDG Advertising compiled their results and created this new infographic.

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Today's Expert 0 Comments July 17, 2016 Content Marketing Infographic Marketing Social Media Marketing

6 eCommerce Marketing Hacks To Boost Your Sales

With the world going digital, there are a number of eCommerce businesses coming up today. It is becoming increasingly difficult to drive in more traffic and sales to online stores.

Even though most marketers test out different campaigns for to promote their business, the efforts are never enough. There is always someone out there in the market who is willing to invest more budgets into promoting his products.

So how do you ensure your sales don’t dip irrespective of how many stores and how different concepts enter the market to address the same audience as you?

Here are 6 eCommerce marketing hacks that will bring in more traffic to your website and increase your online store sales as well.

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Vanhishikha Bhargava 0 Comments July 14, 2016 Commerce Ecommerce Marketing

Chatbots Are The Future Of Marketing – Are You Ready For Them?

The need for digital marketing is rising by the day. And with the number of platforms that are getting added to the list, we think this marketing tactic is here to stay. So do the marketers need an assistant? Someone who could cover up for them to offer a seamless experience to the customers?

Here’s taking a look at how chatbots could be the future of digital marketing.

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Vanhishikha Bhargava 0 Comments July 9, 2016 Marketing

Why You Need To Give Video Landing Pages A Chance

We’ve talked about having a great landing page a number of times before, but we haven’t really taken into consideration the various kinds of landing pages one can create for a business. Case in point being, video landing pages.

While using a video might seem really tempting – thanks to the storytelling opportunity it gives you, it isn’t necessary that you ‘should’ use a video on your landing page. Here’s taking a look at what kind of marketing campaigns and which businesses should use video landing pages.

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Vanhishikha Bhargava 0 Comments July 7, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

6 New Email Marketing Techniques You Need To Use This Year

According to Smart Insights, email marketing is still one of the most popular and effective marketing tactics in the digital industry. But the tactic itself has seen a number of changes over the years. From taking to mobile, to including CTAs, to the changing formats in the body, emails have seen a massive change. And so have the techniques used by businesses to leverage from them.

Here’s taking a look at the 6 latest email marketing techniques that are now being tapped into by marketers.

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Vanhishikha Bhargava 1 Comment July 5, 2016 Email Marketing Marketing

5 Giveaways That Will Growth Hack Your Email List

When have you ever heard anyone say they hate FREE things? Be it a postcard at the coffee shop they just visited, promotional chapters of an upcoming novel in a bookstore or a free ebook of a topic that may not even really interest them, people never let go of FREE things.

So as a business what are those giveaways that can bring in more leads without seeming too pushy or irrelevant?

Here are 5 conversion rate optimization tips for hosting giveaways that will definitely increase your leads.

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Vanhishikha Bhargava 2 Comments July 3, 2016 Email Marketing Marketing

Why It Is Important To Collect Data For Lead Generation (And How)

Marketing is all about being able to bring in conversions and leads.

And that’s exactly the reason why most marketers lose out on their prospects. Focusing too much on scoring a lead often results in ignoring the efforts that need to be made for establishing long term relationships with customers. That is exactly why data is important!

Here’s looking into why data is important for each of your lead generation campaigns and how you can collect it from your target market.

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Vanhishikha Bhargava 0 Comments June 30, 2016 Email Marketing Marketing Social Media Marketing

How To Create A Content Marketing Strategy From Scratch In 12 Simple Steps

Your current content marketing strategy is doing well and everyone’s mighty pleased with the results it is bringing in. But when you’re asked to finally put it down on a document – stepwise, it seems nothing short of a challenge thrown in front of you.

So here’s how you create a documented content marketing strategy, right from scratch, in 12 simple steps.

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Vanhishikha Bhargava 16 Comments June 23, 2016 Content Marketing Marketing

The 4 Competitor Research Tools You Absolutely Need

Ever wondered what your strategy could look like if you knew what exactly worked for your competitor and where they ended up wasting resources? The answer is – effective.

Your marketing strategy would be a lot more effective if you knew how the market responds to the offer you make. It is practically impossible to track and analyse every effort your market competition is making.

But here are a few tools that you need to add to the digital marketing toolkit we shared with you some time back for competitor analysis.

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Vanhishikha Bhargava 1 Comment June 19, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

8 Lead Magnet Ideas To Growth Hack Your Email List

Lead magnet is an ‘extra’ incentive you offer your target audience above your existing resources/products/services. This offer is made in exchange for their contact information such as name, email id, phone number, etc. This tactic is considered as one of the best ways to get more email subscribers.

So if you don’t have a lead magnet or can’t come up with ideas for one, here are 8 lead magnets that you can use for increasing your subscribers substantially.

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Vanhishikha Bhargava 5 Comments June 16, 2016 Email Marketing Growth Hacking Marketing

8 Ways Every Marketer Should Leverage From Retargeting (And Remarketing)

Retargeting (or remarketing) is a cookie based technology that enables anonymously following your audience across the web – what they’re looking for, what they’re engaging and interacting with, what problems they are searching solutions for, etc.

But how do you get the most out of retargeting campaigns?

Here are 8 ways marketers can leverage from retargeting.

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Vanhishikha Bhargava 6 Comments June 11, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

6 Digital And Content Marketing Predictions For 2016 Coming True

As content marketing continues to reign this year, it is important for businesses and marketers to understand how it has evolved, what has changed and what they need to do to to keep their results consistent or make them better.

Here’s taking a look at the digital and content marketing predictions (and formulae) made by experts for 2016.

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Vanhishikha Bhargava 1 Comment May 3, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

4 Things Most Digital Marketers Miss Out On

Today the importance of online marketing is bigger than ever – be it via social media or digital advertising, there is absolutely no way businesses can circumvent it. But with so many digital channels and marketing possibilities coming up, it is important to understand the relationship between each of them and how they can work together in a complementary manner.

While marketers do a lot of research before creating their campaigns, there are 4 things that most of them often miss – and that causes their marketing efforts to not reap the desired results. Here’s taking a look at them.

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Vanhishikha Bhargava 0 Comments April 19, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

Growth Hacking Tools For StartUp Marketers (Part 2)

In a previous post, we decided to list down growth hacking tools for marketers like me who couldn’t code to even save their own life. Yes, there are tools that are smart enough to do the job for you. All you need to do is rack your brains to find the one that suits your needs and your business the best.

So here are a few growth hacking tools we tried and tested last week, and suggest you either bookmark this list for later or add them to your marketing and growth hacking toolkit right away.

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Vanhishikha Bhargava 6 Comments March 22, 2016 Content Marketing Growth Hacking Marketing

20 Smart Growth Hacking Tools For Startup Marketers (Part 1)

Growth hacking has become one of the most talked about term in the startup and marketing domains. While some see it as a means of accelerating the startup’s growth, others consider it a fancy word for marketing clubbed with technology.

Here are 20 smart growth hacking tools that we make use of every day and you should too!

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Vanhishikha Bhargava 16 Comments February 18, 2016 Content Marketing Email Marketing Growth Hacking Marketing Social Media Marketing

Social Proof: 10 Types You Can Leverage To Increase Conversion Rates

Internet savvy customers no longer just go with the first company they find that suits their needs. But instead, they research, compare prices & features, read reviews and shop around until they are completely convinced they have found the best option available.
A powerful tool to convince prospects that you are indeed the perfect match for them and build your case against competition, are social proof elements.

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Victoria Stamati 17 Comments February 2, 2016 Conversion Rate Optimization Marketing

10 FREE Marketing Ebooks To Jump Start 2016

The holiday mood is often hard to snap out of. We often end up coming back demoralised by the fact that our next leave is far away, instead of rejuvenated to take action. But this time is great for clearing your mind, setting some goals and making some resolutions for new beginnings. And the only way to inspire yourself to make the right resolutions, are ebooks.

Here are 10 FREE marketing ebooks that you must add to your ‘to-read’ list to rock 2016.

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Vanhishikha Bhargava 1 Comment January 21, 2016 Content Marketing Conversion Rate Optimization Marketing Social Media Marketing

45 Ways To Use Social Media For Lead Generation

If generating leads in the end goal of your marketing strategy, then it should involve social media. Social media is that one platform where you can address thousands with just one campaign to drive traffic to your website. They could be people who are actively looking for more information on you or are those interested in making a purchase. So here are 45 ways to make the most from it.

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Vanhishikha Bhargava 0 Comments November 5, 2015 Marketing Social Media Marketing