Posts in Social Media Marketing

10 Inspiring Social Media Campaigns Of 2016 That Won Hearts World Over

Social media is the place to be, not just for socialising but effectively reaching out to your target audience and promoting your business. But let’s face it, as the number of social media channels increase, so does your opportunity of finding your ideal customers and the competition to grab their attention.

Yes, we have all been there and struggled to get a competitive edge in the market. But while looking for inspiration, we couldn’t help but admire a few social media campaigns of 2016. Here’s taking a look at them all!

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Vanhishikha Bhargava 0 Comments March 21, 2017 Social Media Marketing

Launching The All New WordPress Exit Bee Plugin!

Consider it a post Valentine’s gift, but we just launched the Exit Bee WordPress Plugin for you. Yes, now it’s going to be even more easier to stop your website visitors from going away without a conversion – this time, with literally no coding skills required.

Here’s everything you need to know!

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Vanhishikha Bhargava 1 Comment February 20, 2017 Content Marketing Conversion Rate Optimization Ecommerce Exit Intent Landing Page Optimisation Marketing Social Media Marketing

7 Last Minute Marketing Campaign Ideas You Need For Valentine’s Day

It’s Valentine’s Day tomorrow and if you haven’t really prepared for it, well don’t fret! Because we have curated some ideas for you – not for your date of course; only marketing campaigns that will give your business sales the much needed sales.

Why?

Well who doesn’t love a little more love from customers every now and then?

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Vanhishikha Bhargava 0 Comments February 13, 2017 Ecommerce Email Marketing Marketing Social Media Marketing

Changing with the times: The future of personalization (2017)

Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.

Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.

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Vanhishikha Bhargava 2 Comments October 13, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

Fashion Blogger? Here’s How To Increase Your Instagram Following!

For those of you who aren’t aware already, blogging has become a well defined career in itself. From tech bloggers, to food, decor and fashion bloggers, the millennials today are choosing creative career paths over the conventional 9 to 5 jobs.

In this post, we’re specifically addressing the upcoming as well as established fashion bloggers who are trying to increase their following on Instagram.

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Vanhishikha Bhargava 1 Comment October 11, 2016 Content Marketing Exit Intent Marketing Social Media Marketing

The secret to Content Virality – revealed!

We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!

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Vanhishikha Bhargava 2 Comments October 3, 2016 Content Marketing Marketing Social Media Marketing

Top 10 Social Media Management Tools Every Marketer Needs To Try

Social media has become an integral part of business marketing strategies – irrespective of the industry and domain the business in. Be it B2B or B2C, business marketers now know that most of their target market audience is active on more than one social media channels on a daily basis – and that is too big an acquisition opportunity to miss!

But let’s be honest, social media can be very overwhelming sometimes.

So here are 10 tools for social media management that you must start using for the week ahead!

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Vanhishikha Bhargava 2 Comments October 2, 2016 Social Media Marketing

7 Instagram Marketing Tips To Boost Your Online Store Sales

Instagram users are increasing by the day and with features likes stories coming in, we see the number only rising for a considerable amount of time.

The platform that is predominantly all about visuals, has become the greatest opportunity for eCommerce businesses to market their products – even amidst the competition they face from eCommerce giants like Amazon on search engines. So here are a few Instagram marketing tips you need to consider using.

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Vanhishikha Bhargava 2 Comments September 30, 2016 Social Media Marketing

Is Influencer Marketing the Future of Marketing?

There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.

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Today's Expert 1 Comment September 20, 2016 Email Marketing Growth Hacking Marketing Social Media Marketing

Why Customer Engagement Should Be The Measure Of Digital Success And How To Do It

Measuring campaign metrics is an important aspect of digital marketing. It lets you know which of your campaigns are performing the best when it comes to acquiring new customers, which digital channels are the most active, how you can optimize the campaigns further and what are the available market opportunities that you can tap into.

Here’s taking a look at why customer engagement should become the measure of digital success and how you can measure it.

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Vanhishikha Bhargava 1 Comment September 7, 2016 Marketing Social Media Marketing

Running with YouTube Ads: Do Longer Ads Make a Stronger Impression? [Infographic]

Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? While media experts debate the strengths of different lengths, it appears that longer ads go a long way toward achieving certain marketing goals.

To find out whether the length of a YouTube ad affected viewer response, Google partnered with Mondelēz International and Droga5 to study the value of length in video ads. To show some of the revealing results, MDG Advertising compiled their results and created this new infographic.

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Today's Expert 0 Comments July 17, 2016 Content Marketing Infographic Marketing Social Media Marketing

Why It Is Important To Collect Data For Lead Generation (And How)

Marketing is all about being able to bring in conversions and leads.

And that’s exactly the reason why most marketers lose out on their prospects. Focusing too much on scoring a lead often results in ignoring the efforts that need to be made for establishing long term relationships with customers. That is exactly why data is important!

Here’s looking into why data is important for each of your lead generation campaigns and how you can collect it from your target market.

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Vanhishikha Bhargava 0 Comments June 30, 2016 Email Marketing Marketing Social Media Marketing

Why Content Marketers Must Use Rich Media This Year

Rich media is a form of engaging content that has been a buzzword in the marketing industry for some time now. Online marketers – digital and content, are consistently looking for ways to differentiate themselves from their competition by producing high quality content.

And that’s exactly why rich media should be a part of your marketing strategy. It gives you the opportunity to deliver high quality content with dynamic elements that ensure a rich user experience.

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Vanhishikha Bhargava 3 Comments June 21, 2016 Content Marketing Social Media Marketing

The 4 Competitor Research Tools You Absolutely Need

Ever wondered what your strategy could look like if you knew what exactly worked for your competitor and where they ended up wasting resources? The answer is – effective.

Your marketing strategy would be a lot more effective if you knew how the market responds to the offer you make. It is practically impossible to track and analyse every effort your market competition is making.

But here are a few tools that you need to add to the digital marketing toolkit we shared with you some time back for competitor analysis.

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Vanhishikha Bhargava 1 Comment June 19, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

8 Ways Every Marketer Should Leverage From Retargeting (And Remarketing)

Retargeting (or remarketing) is a cookie based technology that enables anonymously following your audience across the web – what they’re looking for, what they’re engaging and interacting with, what problems they are searching solutions for, etc.

But how do you get the most out of retargeting campaigns?

Here are 8 ways marketers can leverage from retargeting.

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Vanhishikha Bhargava 6 Comments June 11, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

6 Digital And Content Marketing Predictions For 2016 Coming True

As content marketing continues to reign this year, it is important for businesses and marketers to understand how it has evolved, what has changed and what they need to do to to keep their results consistent or make them better.

Here’s taking a look at the digital and content marketing predictions (and formulae) made by experts for 2016.

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Vanhishikha Bhargava 1 Comment May 3, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

4 Things Most Digital Marketers Miss Out On

Today the importance of online marketing is bigger than ever – be it via social media or digital advertising, there is absolutely no way businesses can circumvent it. But with so many digital channels and marketing possibilities coming up, it is important to understand the relationship between each of them and how they can work together in a complementary manner.

While marketers do a lot of research before creating their campaigns, there are 4 things that most of them often miss – and that causes their marketing efforts to not reap the desired results. Here’s taking a look at them.

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Vanhishikha Bhargava 0 Comments April 19, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

7 Social Media Buzzwords All Marketers Must Know For 2016

The social media world is constantly evolving and no matter how many times we say it, it doesn’t stop amazing us. Something popular could become outdated in just a few months and something old school can suddenly start trending – such is the social media world. And the same holds true when comes to the social media buzzwords in the marketing industry.

Here are the top 7 buzzwords you must know for this year!

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Vanhishikha Bhargava 11 Comments April 7, 2016 Social Media Marketing

Marketing Goodreads: 10 Must-Read Social Media Marketing Books

Social media and content marketing are ever changing trends and there is no way a marketer can ignore them. In order to be successful on social, a business needs to be flexible and sometimes that requires experimenting with new tactics and technology. And the best way to learn them is through the experiences of other marketers.

So here are 10 such books that every marketer needs to read to improve his social and content strategies.

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Vanhishikha Bhargava 2 Comments March 31, 2016 Social Media Marketing

20 Smart Growth Hacking Tools For Startup Marketers (Part 1)

Growth hacking has become one of the most talked about term in the startup and marketing domains. While some see it as a means of accelerating the startup’s growth, others consider it a fancy word for marketing clubbed with technology.

Here are 20 smart growth hacking tools that we make use of every day and you should too!

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Vanhishikha Bhargava 16 Comments February 18, 2016 Content Marketing Email Marketing Growth Hacking Marketing Social Media Marketing

14 Social Media Marketing Tips For High Performing Campaigns In 2016

Just like landing page techniques, there is absolutely no ‘one size fits all’ approach when it comes to social media marketing. The strategies and techniques are as varied as the type of people your business is targeting. While maintaining a social presence is fairly easy, knowing how to launch, run and optimize your campaigns for results is a different ballgame altogether.

Whether you’re launching a new campaign or optimizing last year’s campaigns to suit this year’s trends, here are 14 of our best social media marketing tips that will get you give you a good start in 2016.

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Vanhishikha Bhargava 4 Comments January 26, 2016 Social Media Marketing

10 FREE Marketing Ebooks To Jump Start 2016

The holiday mood is often hard to snap out of. We often end up coming back demoralised by the fact that our next leave is far away, instead of rejuvenated to take action. But this time is great for clearing your mind, setting some goals and making some resolutions for new beginnings. And the only way to inspire yourself to make the right resolutions, are ebooks.

Here are 10 FREE marketing ebooks that you must add to your ‘to-read’ list to rock 2016.

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Vanhishikha Bhargava 1 Comment January 21, 2016 Content Marketing Conversion Rate Optimization Marketing Social Media Marketing

45 Ways To Use Social Media For Lead Generation

If generating leads in the end goal of your marketing strategy, then it should involve social media. Social media is that one platform where you can address thousands with just one campaign to drive traffic to your website. They could be people who are actively looking for more information on you or are those interested in making a purchase. So here are 45 ways to make the most from it.

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Vanhishikha Bhargava 0 Comments November 5, 2015 Marketing Social Media Marketing