Posts in Web Designing

7 Little (Big) Reasons Why People Hate Your Business Website

You have spent endless hours creating your business website. You also have a great marketing strategy to pull in traffic from social media and search platforms. While you succeed at getting people to your website, somehow they leave almost instantly – without converting.

In some cases though the marketing campaign and the business website value proposition don’t match up. But in other cases, there are those little hidden reasons that make people instantly hate you. We are going to discuss the later because no one really wants to be hated!

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Vanhishikha Bhargava 2 Comments December 5, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

10 Tools You Need To Improve Customer Experience On Your Website

Customer experience or user experience is the sum of the experience that people from your target market have on your business website. From browsing to navigating and exploring your products/services, understanding what you do and making an interaction with you, each of these aspects define how you rank on the Net Promoter Score (NPS).

The higher the NPS, the better has been your customer’s experience on-site. And the better the experience, the faster the companies grow in terms of customer/visitor loyalty.

So here are 10 tools that will help you understand your customers better and optimize their experience on your website (as well as improve your conversion rates).

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Vanhishikha Bhargava 1 Comment September 1, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

7 Landing Page Design Tips That Will Get You More Customers

Creating a landing page that converts isn’t an easy job. There is a lot that goes behind doing so – understanding what the audience wants, what would make them act and how it is possible to follow all the design trends they expect a business to follow for a seamless experience.

Here are a few tips you should incorporate in your landing page design for better results.

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Vanhishikha Bhargava 2 Comments August 26, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing Web Designing

5 eCommerce Trends You Need To Catch Up With For More Customers

The field of eCommerce has seen immense growth over the last few years. And as more businesses continue to hop on to the eCommerce bandwagon this year, the market competition is also rising.

But that doesn’t mean you only keep increasing your marketing budgets. There are trends and tricks you need to adopt into your business strategy, and make the most out of to consistently keep acquiring new customers.

With online sales projected to continue to grow, here are the top 5 innovative eCommerce trends that you need to catch up.

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Vanhishikha Bhargava 0 Comments August 25, 2016 Commerce Conversion Rate Optimization Ecommerce Web Designing

5 Mistakes That Most B2B Websites Make (And How To Fix Them)

Businesses in the B2B industry usually have a tougher time acquiring their target market. Since their audience is extremely defined and is limited in number, it becomes an even bigger challenge for marketers to craft the right messaging and campaigns that stand out from their competition.

Most B2B websites are completely to the point. They include a value proposition, a little description about the same, the features and benefits of the product, a few customer testimonials and a call-to-action. Now while the approach isn’t really wrong, these websites don’t quite convert as high as they expect from campaigns.

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Vanhishikha Bhargava 2 Comments August 12, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

5 Fundamentals Of Creating A Compelling And Converting Web Design

Does your business have a website? Do you think it resonates with your target audience? Or do you think it is just serving the purpose of creating a digital footprint?

Most business websites don’t convert as much as they should. Even if they list down all their features, attractive pricing models, how it works, etc. Unfortunately, the copy is not the only thing that matters. It is the design that showcases the copy and makes it work.

So here are 5 fundamentals of creating a compelling and converting web design.

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Vanhishikha Bhargava 0 Comments December 8, 2015 Conversion Rate Optimization Landing Page Optimisation Web Designing