In a previous post, we decided to list down growth hacking tools for marketers like me who couldn’t code to even save their own life. Yes, there are tools that are smart enough to do the job for you. All you need to do is rack your brains to find the one that suits your needs and your business the best.
So here are a few growth hacking tools we tried and tested last week, and suggest you either bookmark this list for later or add them to your marketing and growth hacking toolkit right away:
Well, KingSumo has two nifty versions – Headlines and Giveaways. And both of them are designed to increase the traffic of your website by multifold.
KingSumo Headlines automatically chooses a title for your website which is more likely to get clicked. It enables you to add multiple titles for a post. And then displays different titles to different visitors when they share the post in their circles. Over a period of time, it analyses which of the titles worked the best and uses only that to maximise the clicks as well as traffic.
Pricing: $99 for a lifetime for up to 50,000 visitors per month
KingSumo Giveaways enables you to grow your email list like never before with viral giveaways. Now everyone likes free things, but setting up a giveaway can be a humongous task. KingSumo makes it easy to not just set up your giveaway, but also analyse the results.
Pricing: $198 for a lifetime for unlimited giveaways
As you probably already know, visual content is currently the need of the hour and videos play a vital part in them. But that doesn’t necessarily mean that every video your business creates, picks up in the market – if it is relatable or features someone they already know, your video is definitely going to be 10 times more successful.
Now FameBit helps you deal with exactly that challenge. It helps you find, hire and work with YouTube influencers to create original video content – which then gets shared with their thousands of followers.
Pricing: $100 per video onwards
3. Sell Hack
Now either you reach out to people and hope they share their email address with you, or you find a way around it and dig it out yourself. After all, who can afford to miss an opportunity to convert!
Sell Hack basically does all the spade for you. If you enter the first name, last name and domain where the person works, it figures out their email address for you. They also have an API service which you can incorporate in any app.
Pricing: Starts at $9 per month
Like we have mentioned before, interactive content is what your brand should be focussing on this year – and polls are probably the simplest way to engage your visitors. Polar allows you to create responsive picture polls around any topic and use them on your website.
These polls, added to relevant content on your website, can boost the site’s engagement rate almost instantly. The tool also enables you to add custom call-to-actions at the end of every poll – for eg, asking the visitor to share who they voted for. This brings more traffic to your website from their circles.
Used by most popular publishing websites, here’s what the the results after using Polar look like:
Sometimes, talking to your website visitors at the right time is the best way to lead them to the conversion funnel. And that’s exactly why most popular websites make use of a live chat feature to engage with their audience.
Olark is a chat application that lets you connect with your visitors instantly. It tells you who is on your site, their location and what they are looking for – to help you strike a contextual conversation with them and engage them. The tool can also integrate with most CRM tools.
Pricing: Starts at $17 per month
Nimble is that all-in-one solution for small businesses or startups, that offers high end customer relationship management (CRM) systems along with the power of social media. The tool stores all the past and present interactions with your contacts, and also helps you predict the future.
The tool offers contact management, social listening, activity management and actionable insights, that help marketers growth hack their conversion funnel.
Pricing: Starts at $15 per month per user
Totango is a nifty customer success technology. It helps you change the user experience of your product or service according to the prospect to drive conversions.
It identifies hot prospects vs those who probably just stumbled across your website. It then separates them to create customer journeys that lead to quick conversions, by giving you the right prospect data to execute smart follow ups on.
Pricing: Free trial; contact for pricing
Visual Website Optimizer is one of the easiest A/B, split and multivariate testing tool for marketers. It enables marketers to tweak, personalize and optimize their campaign landing pages with minimal IT help.
The tool offers an intuitive visual editor, heatmaps and click maps, testing, analysis and reporting, targeting and personalization, and a lot more. It basically helps marketers execute effective growth hacking strategies.
Pricing: Starts at $49 per month
One of the largest email infrastructure service provider, SendGrid helps you programmatically send emails to prospects based on user actions. This helps marketers execute contextual campaigns, which automatically lead to more conversions.
The tool also offers real time analytics and, the ability to analyze if your emails are delivered and read. It basically allows you to deliver your transactional and marketing emails via a single platform.
Pricing: Starts at $9.95 per month
10. Statusbrew (Unfollowers.com)
A smart tool that lets you know who followed, unfollowed or should be followed by you on Twitter and Instagram. Unfollowers.com also lets you search for likeminded people on the two platforms using power search – which basically asks you for the keywords and the location of users you want to interact with.
Pricing: Free for 2 accounts; Plans start at $9.90 per month
11. Ninja Outreach
If you really want to growth hack your marketing strategy’s results, include influencer marketing in it. People tend to trust social proof more than just mere list of features or promises made by a business.
Ninja outreach makes it a lot easier to find influencers in your niche and reach out to them in a contextual manner. The tool can be used for influencer outreach, content promotion, lead generation, link building, prospecting and a lot more!
Pricing: Starts at $29 per month
Ever wondered how you could create your Twitter list of users in your niche, and then reach out to them later with a value proposition that is hard to decline? Let’s be honest, no one really has the time to go through the lists our competitors, influencers or active users have created. So why not reuse them?
Twitter List Copy is a functional tool created to copy a Twitter list into your own. And it barely takes a few seconds to do so!
Sometimes all you want to do is list down all the posts you have written around a topic to make it easier for the readers to access. While categorization on the website itself is a good practice, sometimes creating a list of items is far more consumable.
List.ly allows you to create socially shareable lists on multiple topics. It also offers formatting features which can be used to define the look of your list. Adding your content to this platform also boosts the exposure it gets – it has a very strong community of its own.
We have a few lists on the platform that you could follow right here.
Content marketing is trending the digital industry for quite some time and will continue to, as the need for relevance and personalization is increasing. While marketers can go about researching for trending topics, creating compelling content pieces, it is the final sharing on various digital channels that determines their success.
SalesPanda is an inbound marketing tool that enables marketers to create and manage their content, increase their website traffic, engage and convert visitors, nurture and close leads. The tool also offers a number of converting templates to create effective marketing collaterals.
Pricing: Free plan available
Growing your social media following or presence is a time taking process. So either you keep working consistently towards it, go for paid promotions or find a smarter approach.
Fangrow is a social media and internet tasks exchange platform that helps businesses grow their social presence on multiple networks and hence, on the internet. It enables you to promote your web pages, fan pages, profiles and create a brand for yourself!
16. Find That
Think about the times you have had to look for prospects on LinkedIn and drop messages pitching your product, in the hope that it won’t get lost in the inbox volume. Yes, that’s exactly the challenge Find That solves. The tool helps you find email addresses of decision makes in millions of companies worldwide, making your outreach more personalized and effective.
Pricing: Free plan available
Over to you
What other growth hacking tools do you suggest startups must make use of? Feel free to add this list by dropping a comment in the box below!
Also, we were wondering if anyone would be interested in a mobile app marketing growth hack list? 🙂
Last updated: August 31, 2016