Over the past year we’ve been working with hundreds of online shops, helping them get the most out of their visitors and increase conversions, engagement and revenue.
Our users have been using Exit Bee in a number of ways: from collecting emails to promoting offers and decreasing cart abandonment.
They target the visitors using filters such as:
- the pages a visitor has seen or not seen
- if a visitor is new or returning
- the page a visitor exits from
- the time a visitor has spent on the website
- the visitor location
- the device they’re using
- and more…
But like not all visitors are the same, the same is true for your customers. I’m sure you don’t want to say the same to the customers that have made more than 10 orders and have spent over $1,000 in your shop but haven’t made a purchase in the past 3 months and to the ones who just made their first purchase yesterday.
And that’s why we’ve added Shopping Behaviour to the campaign settings.
To target customers based on their shopping behaviour and history.
Being able to create exit campaigns to target specific customer segments opens a ton of new opportunities. You can actually personalize the experience that someone has on your website.
What You Can Do
Here’s what targeting based on shopping behaviour means.
As you edit and change the settings you’ll notice that the chart on the right changes, just to be sure how many customers you’re targeting.
1. Total Revenue
Use this setting to personalise your exit campaigns based on how much a customer has spent in your shop.
2. Number of Orders
Segment your customers based on how many orders they’ve made.
3. Date of Last Order
As an ecommerce manager or shop owner, one of your goals is to encourage and increase repeat purchases and the lifetime customer value.
You can now use this setting to treat differently those who haven’t bought anything in a while compared to those who are more frequent buyers.
4. Purchased Products
We all have preferences and different habits when it comes to shopping.
Let’s take a sneakers store as an example. Some visitors may be very loyal to one brand, Nike for example and others may prefer buying Adidas. Some visitors may be price sensitive looking for the best deals, while others may be buying the limited edition Air Max.
You can now use this information to personalise your messages to improve the user experience and increase your revenue.
5. Combine all the above
Combing two or more of the settings above (and the rest of the behavioural settings), really lets you target exactly the users you want and increase your revenue.
Create rules like:
- those who have spent more than $1,000 but haven’t made an order in the past 90 days
- those who have bought Nike in the past and haven’t seen the latest Nike arrivals
- those who have made more than 3 orders but only spent less than $100 and haven’t seen your sales page
- those who made an order in the past week
- anything else that makes sense for your store
What To Do Next
1. First of all sign up for your free Exit Bee account.
2. Add the Exit Bee tracking code to your website. You can use a plugin or do it manually. Instructions here. As soon as the tracking code is on your website we’ll start tracking your visitors’ experience and collecting data.
3. Then jump right in and create your first campaign to recover lost visitors.
4. Drop me a line if you have any comments or need help to get started.