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How To Supercharge Your Content Marketing Strategy With Infographics

There’s a lot of content out there. What are you doing to make your content stand out?

At this point, I don’t need to tell you that visual content tends to perform better than text content. It’s something we know intuitively. When you scroll through your Instagram feed, like your friends’ pictures on Facebook, and peruse Pinterest for inspiration, it’s a testament to that.

Basically, if you haven’t found a way to incorporate visuals into your content marketing strategy, what the heck have you been doing?

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Today's Expert 0 Comments December 14, 2016 Content Marketing Marketing

7 Ways To Improve Your eCommerce Category Filters For More Sales

As an avid online shopper (a pretty shameless, rather proud one at that), I know one thing for sure – no matter how much time I really have on hand, I never have enough time to go through each and every product range on an online store.

And the same holds true for other shoppers. Here’s how to make your filters better optimized!

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Vanhishikha Bhargava 0 Comments December 12, 2016 Commerce Conversion Rate Optimization Ecommerce

8 Ideas That Your eCommerce Store Blog Can Use Right Away

This year has been all about content marketing. And as the next year comes around, we’re getting all set with our content in place because there is no way you can do without content marketing!

But a common notion that surrounds content marketing is that it is only meant for a few types of businesses. The truth is, as long as you can add value to your customers, your business can and should blog. In this post, we’re going to share how eCommerce businesses can make use of blogging to grow their sales.

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Vanhishikha Bhargava 2 Comments December 9, 2016 Commerce Content Marketing Ecommerce

16 Tips For eCommerce Stores To Bag More Holiday Season Sales

Each one of us is practically gearing up for the holiday season and let’s be honest, why wouldn’t anyone? It is the perfect time to join in the festivities with your target market, tap into the market opportunities and become a perfect part of their lives!

Okay, the last bit might sound a little unrealistic. But you get the point, don’t you?

Holiday season is that time of the year when businesses put their best foot forward to ensure they stay in sight of their target audience, while their competition has a tough time even grabbing their attention.

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Vanhishikha Bhargava 0 Comments December 8, 2016 Commerce Conversion Rate Optimization Ecommerce Marketing

5 Ways eCommerce Stores Can Embrace Social Proof To Get More Sales

The competition for an eCommerce business is rising by the day. Businesses are now no longer facing a challenge in taking their products online, but actually getting people to their store and shop from them.

Yes, no matter how good their store looks, what products they have on offer and how many discounts they are running, converting their visitors into customers is a challenge that even the top most eCommerce businesses face today.

So how do you make sure your store doesn’t suffer the same way (or as much)?

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Vanhishikha Bhargava 0 Comments December 7, 2016 Commerce Conversion Rate Optimization Ecommerce

10 Ways To Make Your Lead Generation Website Convert On The First Visit

Companies with lead generation websites need to pay a lot more attention to CRO, because complacency is a killer. This is not just an opinion; it’s backed up by a mountain of data.

Straight North, an SEO firm headquartered in Chicago, uncovered a surprising insight on user behavior in the course of validating more than 300,000 online sales leads generated from its agency and client websites. A whopping 84 percent of conversions came from first-time visitors.

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Today's Expert 0 Comments December 6, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

7 Little (Big) Reasons Why People Hate Your Business Website

You have spent endless hours creating your business website. You also have a great marketing strategy to pull in traffic from social media and search platforms. While you succeed at getting people to your website, somehow they leave almost instantly – without converting.

In some cases though the marketing campaign and the business website value proposition don’t match up. But in other cases, there are those little hidden reasons that make people instantly hate you. We are going to discuss the later because no one really wants to be hated!

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Vanhishikha Bhargava 2 Comments December 5, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

What Is Skyscraper Content And How Your Business Can Use It For Rapid Growth

Content marketing is riding the high wave and as the new year gets welcomed in, we’re pretty sure its popularity isn’t going to decrease any time soon. But just any other marketing tactic in the industry, there are various trends in content marketing that come into being, live a while and then some of them die out on their own.

But the current obsession amongst marketers is a trend called skyscraper content marketing.

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Vanhishikha Bhargava 0 Comments December 1, 2016 Content Marketing Marketing

Stop Bombarding Your Visitors With The Same Popup!

We’ve always talked about how important a customer’s experience is when he is interacting with your business. Even a visit to your website should leave him wanting to come back and engage with you again. And with the rising digital competition, it is becoming increasingly important to create a loyal website visitors and customers.

This is where your website or landing page strategy comes into play.

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Vanhishikha Bhargava 0 Comments November 30, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

5 Silly Landing Page Mistakes Killing Your Conversions

You probably already know that getting visitors to your landing page via digital campaigns is just a small step towards your business goal. Converting on the other hand, is a different ball game altogether.

While most of us like to think that our products and services are so exceptional that the target audience will convert in seconds after viewing it, sadly this is not true. Here are 5 landing page mistakes that most marketers make and lose conversions.

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Vanhishikha Bhargava 0 Comments November 29, 2016 Conversion Rate Optimization Landing Page Optimisation Uncategorized

How To Increase Email Subscriptions By 200% In 5 Simple Steps

Email marketing is alive and kicking every other marketing tactic aside. Well, not really. But when you see the results an email marketing campaign reaps and the budget at which that happens, you would know exactly what we mean. In this post, we’re sharing some really simple tips that you could use to boost your email subscriptions by a whooping 200%!

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Vanhishikha Bhargava 0 Comments November 28, 2016 Email Marketing

How To Create Your Unique Selling Proposition And Get More Conversions

A unique selling proposition is what gives your brand a personality and makes it different from others.

But unless you are lucky enough to operate in a market with few or no other direct competitors, it will take a bit more effort to create and pitch an outstanding unique selling proposition that is genuinely ‘one of a kind’. So to help you get there, we have gathered 5 tips that will guide you through creating a killer USP.

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Victoria Stamati 0 Comments November 25, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

How To Optimize SaaS Landing Pages for Maximum Conversions

SaaS companies usually face a challenge when it comes to converting their target audience. The reason being, their ideal customers may or may not be from a technical background and they simply can’t take a one-size-fits all approach with their marketing campaigns. The same holds true for their landing pages.

So here are a few tips to optimize them for higher conversions.

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Vanhishikha Bhargava 0 Comments November 24, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

9 Ways To Make Trustworthy Landing Pages And Get More Customers

There are far too many businesses who are taking their products and services online. With the numbers increasing by the day, it is becoming difficult for the consumers too to differentiate between which ones are trustworthy and which of those businesses are more likely to fleece them. But here are 9 ways in which you can make each of your landing pages more trustworthy and convert more visitors into customers.

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Vanhishikha Bhargava 0 Comments November 23, 2016 Bounce Prevention Conversion Rate Optimization Landing Page Optimisation Marketing

Landing page optimization: Should you use Single or multi column forms?

When creating a landing page, most of us have asked ourselves and Google one question – what kind of form should we use? A single column or a multi – column form? Is the single column form going to make the process look too long or is the multi – column form going to make it look like the visitor needs to go through too many steps to convert? In this post, we’re going to answer this question once and for all.

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Vanhishikha Bhargava 0 Comments November 21, 2016 Conversion Rate Optimization Landing Page Optimisation

What Popups Suit Your Business The Best And How To Use Them Effectively

Like we have mentioned earlier, popups have always been scrutinized. There have been those in the industry that have claimed they bring down the results a website could generate. But there have also been those who have experienced their effectiveness and almost swear by them!

So how can your business website use them? And which ones are the best suited for you? Let’s take a look!

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Pavlos Linos 0 Comments November 18, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

8 Call-to-Action A/B Tests to Run on Overlays to Get More Email Subscribers

While you can test just about every aspect of the overlay – design layout, colors, marketing message, CTA and even triggers, it is important to start small. By testing small changes you’re able to measure results more effectively and understand what clicks with your audience the best.

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Vanhishikha Bhargava 1 Comment November 17, 2016 Bounce Prevention Conversion Rate Optimization Email Marketing Exit Intent

10 Types Of Popups That eCommerce Stores Need To Use

An average online shopper practically has more than a hundred stores to choose from – no matter what industry you are in and irrespective of the kind of products you have to offer. This makes it hard for eCommerce businesses to acquire new customers – after all, online window shopping exists too and you never know where a shopper finds the right deal.

So if you don’t want to lose half your sales to common shopping habits, here are some types of popups that you should consider using on your eCommerce store.

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Vanhishikha Bhargava 3 Comments November 16, 2016 Bounce Prevention Ecommerce Exit Intent

20 Must Follow Marketing Blogs For Business Growth in 2017

You know how each one of us turns to Google to look for articles on marketing and business growth. With the rising digital competition, it is but obvious to do so. There is absolutely no other way to last in the ever growing market, other than pushing yourself to do better than before.

Now that 2017 is right around the corner, every business is most likely holding meetings with their teams to find ways they can boost their business growth. This is where research comes in and all of us start to spend hours looking for the right sources of information.

Since we’re actually doing the same, we decided to share the list of blogs we think you need to start following today to stay up-to-date with everything marketing and growth.

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Vanhishikha Bhargava 2 Comments November 15, 2016 Marketing

5 Lead Nurturing Mistakes That Are Making Your Business Lose Customers

Most businesses are able to run marketing campaigns that result in micro and macro lead generation. But let’s get to the final part of it, just how many of these leads are they able to effectively convert into customers? Yes, paying customers?

This is where lead nurturing plays a huge role.

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Vanhishikha Bhargava 1 Comment November 14, 2016 Content Marketing Email Marketing Landing Page Optimisation Marketing

Avoiding conversion tracking mistakes: Know the difference between leads and conversions

If you have been in the marketing industry, there is certainly one demand you have come across – increasing the traffic to a website as the primary goal. Most businesses focus on activities that help them drive a decent amount of traffic to their website, which is then expected to explore the products and services they offer, and maybe, turn into leads if not customers.

Let’s be honest, the goal isn’t entirely wrong. You do need to bring people to your business and make them understand what you’re about, before trying to sell anything to them.

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Pavlos Linos 0 Comments November 11, 2016 Conversion Rate Optimization

The 4 Types Of Content Your Business Needs To Get More Customers

Content marketing has been riding the high waves throughout this year and from where we see it, it is going to continue to do so the next year as well. In fact, it is going to become the only way that businesses can convert their target audience into customers – yes, the more value you add to your target market, the greater are the number of customers you would get.

With the new year right around the corner, here’s taking a look at how you can use content to get more customers.

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Vanhishikha Bhargava 0 Comments November 10, 2016 Content Marketing Marketing

Why The Net Promoter Score Is Everything Your Business Needs To Care About

The one and only thing that can make a business grow sustainably in a competitive market, is its customers – loyal customers. If you build a product and offer an experience that people love, they won’t just remain loyal to your brand, but also recommend it to their friends and family.

So here’s how you can use the net promoter score to boost your customer lifetime value.

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Vanhishikha Bhargava 0 Comments November 9, 2016 Content Marketing Conversion Rate Optimization Marketing

Why Your Business Needs To Focus On The Customer Journey More Than Sales And How

In a generation where the consumers are consistently looking for value as well as information that helps them make a well informed purchase decision, it is important to keep the consumer-first approach in mind at all times.

In this post, we’re going to discuss why it is becoming increasingly important for businesses to focus on the customer’s journey more than just their sales graph.

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Vanhishikha Bhargava 0 Comments November 8, 2016 Marketing Uncategorized

11 Hacks To Get More Views On Your Featured Post And Monetize Better

If you’re running a media or publishing website, and have a monetization model that focusses on featuring products or posts from brands and businesses, you’re probably always under the dilemma of driving more traffic to this featured piece of content.

Of course, setting aside a marketing budget to promote these featured posts is one way to get them more exposure. But how long can you run with just a bottle of water to hydrate you? Marketing budgets are just like that never ending, demanding aspect of every strategy.

So while you try to earn more money by featuring posts, here’s taking a look at how to get more views on this special post without irritating your subscribers.

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Vanhishikha Bhargava 0 Comments November 4, 2016 Content Marketing Marketing

5 Ways A Yes/No Optin Form Can Boost Website Conversions

We have always been all about strategically making use of popups to convert website visitors. While every optin form is targeted to accomplish a different goal, there are also different types that you have probably come across. Some being, a single step popup, multi step popups and yes-no popups. In this post, we’re going to talk about how you can use the yes/no optin forms to convert your website traffic into customers.

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Vanhishikha Bhargava 1 Comment November 3, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation

5 Tips To Boost Content Reach Without Burning A Hole In Your Pocket

Content marketing is a challenging tactic to master. Be it the smallest of businesses who are just starting out with it or the largest in the industry, everyone stumbles their way to making their strategies work. But things get more difficult when your content marketing efforts are to be restricted to a specific budget and minimal resources.

Here are 5 low cost content distribution tactics that will not just boost your content reach but also help improve your content marketing strategy’s results.

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Vanhishikha Bhargava 1 Comment November 2, 2016 Content Marketing Marketing

16 types of email you should be sending your email list to boost your engagement rates

Email marketing is a twisty game. First, it is hard for you to even get people to opt in to your email list and then it becomes difficult to make them read your emails. It is an endless cycle of challenges coming a business marketer’s way and there is practically no end to it.

So what is it that the subscriber wants to read?

Definitely not the same email.

Here’s taking a look at the different types of emails you should be sending to your subscribers, but probably aren’t.

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Vanhishikha Bhargava 5 Comments November 1, 2016 Email Marketing Marketing

The 8 Step Checklist To Creating An Engaging Popup

Popups – one of the most controversial, yet the most effective website elements of a website when it comes to capturing the visitor’s fleeting attention.

But it isn’t just about capturing the visitor’s attention. It is all about what you do with it once you have their attention. Because in the end, if your business website has a goal, then you’re directing the visitor towards an action that adds up to it.

So how does your popup ensure it stimulates an action that is relevant to you?

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Vanhishikha Bhargava 0 Comments October 31, 2016 Bounce Prevention Commerce Conversion Rate Optimization Ecommerce Exit Intent

5 Simple Ways To Boost Your ‘Coming Soon’ Landing Page Conversions

In a digital landscape that is fast evolving, it is becoming a must for businesses who are launching new products or services in their target market, to create a build up around them. The reason being, people need to look forward to the value proposition that the new range is going to offer.

But with so many business competing for the attention of a similar target market, how do you make sure your coming soon landing page actually gets you quality leads and customers?

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Pavlos Linos 0 Comments October 28, 2016 Conversion Rate Optimization Landing Page Optimisation

Creating A Business Value Proposition That’s Absolutely Irresistible

What makes a website visitor turn into your customer? A value proposition where he sees himself benefitting in one way or the other with what the business has to offer.

Many studies suggest that most businesses don’t succeed because they have a weak value proposition compared to their competitor. Or they aren’t able to show what value the visitor can get at the right time – once the visitor’s attention is lost, your customer is as good as gone.

So here’s taking a look at a few value propositions that are so irresistible that no visitor can say no.

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Vanhishikha Bhargava 0 Comments October 27, 2016 Marketing

How To Get More Email Subscribers With On-Site Retargeting

42% of businesses name email as the most effective lead generation marketing tactic, making it the top source for lead nurturing and management. But to be able to make your email marketing campaign successful, you need people who subscribe to them willingly. And the fear of being spammed, makes it hard to get people to subscribe even to the most useful newsletters!

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Vanhishikha Bhargava 0 Comments October 26, 2016 Email Marketing Marketing

Are Your Cold Emails Killing Your Business? (And The Fix To It!)

Cold emails are a necessary evil that most B2B marketers resort to for promoting their business products and services. It is quite literally the foot in the door approach, where you pretty much shamelessly, approach a prospect with what you offer and what he is likely to gain out of it.

But the only sad thing is that most of these cold emails don’t really work. They are like trying to hit the target with one little arrow in complete dark! And missing the target is only landing you into a darker spot.

In this case, the spam folder.

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Vanhishikha Bhargava 1 Comment October 24, 2016 Email Marketing Marketing

8 Simple Customer Retention Strategies To Decrease Your Churn Rate

The main difference between a business that has grown sustainably over the years and one that died out like a flame, is the ability to retain customers. What the industry likes to refer to as, Customer Lifetime Value (CLV). The things your business does to retain the customer might add the smallest of increases in CLV to the largest of gains in the long term. But this number is directly affected by the customer churn rate.

And if your churn rate is higher than 10%, even the new business coming in is not going to help you grow. So here are 8 tried and tested customer retention strategies that will help you reduce the churn rate.

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Vanhishikha Bhargava 1 Comment October 21, 2016 Content Marketing Marketing

How To Create A Customer Centric Landing Page In 6 Steps

Identifying and understanding your target audience is a must if you want to create offers that resonate with them. And the same holds true when designing a landing page.

Every element on a landing page ‘must’ be meant for your target customers – from the landing page copy to the call-to-actions, it needs to be about them if you want conversions.

So how do you put together a customer centric landing page?

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Vanhishikha Bhargava 1 Comment October 20, 2016 Conversion Rate Optimization Landing Page Optimisation

Why Email Marketing Is A Must For eCommerce Success

The eCommerce industry is fast expanding. Whether you sell customized t-shirts, posters, grocery or even baby products, there are at least a thousand others who are doing the same. While this has resulted in the consumer market loving online shopping, it has also made it a challenge for the eCommerce businesses to acquire new customers.

Here’s why email marketing is important for an eCommerce business’s growth and success.

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Vanhishikha Bhargava 1 Comment October 19, 2016 Commerce Ecommerce Email Marketing

Which is the best colour for a converting landing page? We found out!

When you’re running a paid campaign to promote your brand, a product or a service, you want to ensure that every aspect of it adds value to the customer and nudges him towards the point of conversion.

And when you’re making the efforts to optimize your copy as well as design to suit the target customer’s needs, why not take into consideration the color scheme as well? After all, it does fall under the aesthetics of your web page.

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Vanhishikha Bhargava 0 Comments October 18, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

Is Google’s New Update Killing Mobile Popups? We Think Not.

According to the official statement published on the Google blog, a new algorithm update changes includes making content easily accessible to the mobile user. More specifically targeted at the web pages that use ‘intrusive interstitials’ hampering the user experience to promote their own products and services.

Here’s taking a look at why we think mobile popups are still not dead – but all you need to focus on, is the strategy!

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Pavlos Linos 0 Comments October 14, 2016 Conversion Rate Optimization Landing Page Optimisation Mobile Popups

Changing with the times: The future of personalization (2017)

Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.

Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.

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Vanhishikha Bhargava 3 Comments October 13, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

The 5 Characteristics Of A Bad Exit Intent Popup And What To Do Instead

Popups are far from popular with internet users. Almost 90% of them find them irritating, irrelevant and elements that hamper their experience on a website. But when it comes to exit intent popups, the case is slightly different from the aforementioned.

Since these popups are timed to show up only when a visitor is exiting the website, they are more receptive to the message – giving you a second chance to convert them. But despite this chance, there are a lot many businesses that still don’t get results.

The reason? Mistakes that add up to a bad exit intent popup.

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Vanhishikha Bhargava 0 Comments October 12, 2016 Conversion Rate Optimization Exit Intent

Fashion Blogger? Here’s How To Increase Your Instagram Following!

For those of you who aren’t aware already, blogging has become a well defined career in itself. From tech bloggers, to food, decor and fashion bloggers, the millennials today are choosing creative career paths over the conventional 9 to 5 jobs.

In this post, we’re specifically addressing the upcoming as well as established fashion bloggers who are trying to increase their following on Instagram.

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Vanhishikha Bhargava 1 Comment October 11, 2016 Content Marketing Exit Intent Marketing Social Media Marketing

7 Simple Tips To Use Landing Pages More Effectively

The main aim of every marketing and sales strategy, is to generate leads and eventually turn them into customers.

While there are a number of ways to engage your target audience – such as running paid social advertisements, blogging, offering ebooks, etc, the most effective one to turn them into leads is a landing page.

Here are the 7 tips that will help you create the perfect landing page for your next marketing campaign.

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Vanhishikha Bhargava 0 Comments October 10, 2016 Conversion Rate Optimization Landing Page Optimisation