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How To Create A Content Marketing Strategy From Scratch In 12 Simple Steps

Your current content marketing strategy is doing well and everyone’s mighty pleased with the results it is bringing in. But when you’re asked to finally put it down on a document – stepwise, it seems nothing short of a challenge thrown in front of you.

So here’s how you create a documented content marketing strategy, right from scratch, in 12 simple steps.

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Vanhishikha Bhargava 16 Comments June 23, 2016 Content Marketing Marketing

Why Content Marketers Must Use Rich Media This Year

Rich media is a form of engaging content that has been a buzzword in the marketing industry for some time now. Online marketers – digital and content, are consistently looking for ways to differentiate themselves from their competition by producing high quality content.

And that’s exactly why rich media should be a part of your marketing strategy. It gives you the opportunity to deliver high quality content with dynamic elements that ensure a rich user experience.

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Vanhishikha Bhargava 3 Comments June 21, 2016 Content Marketing Social Media Marketing

The 4 Competitor Research Tools You Absolutely Need

Ever wondered what your strategy could look like if you knew what exactly worked for your competitor and where they ended up wasting resources? The answer is – effective.

Your marketing strategy would be a lot more effective if you knew how the market responds to the offer you make. It is practically impossible to track and analyse every effort your market competition is making.

But here are a few tools that you need to add to the digital marketing toolkit we shared with you some time back for competitor analysis.

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Vanhishikha Bhargava 1 Comment June 19, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

8 Lead Magnet Ideas To Growth Hack Your Email List

Lead magnet is an ‘extra’ incentive you offer your target audience above your existing resources/products/services. This offer is made in exchange for their contact information such as name, email id, phone number, etc. This tactic is considered as one of the best ways to get more email subscribers.

So if you don’t have a lead magnet or can’t come up with ideas for one, here are 8 lead magnets that you can use for increasing your subscribers substantially.

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Vanhishikha Bhargava 5 Comments June 16, 2016 Email Marketing Growth Hacking Marketing

25 Ecommerce Conversion Hacks to Bring the Best Out of Your Conversion Rate Optimization

With just about every business trying to take their products and services online, the competition to acquire target market is getting tougher by the day. In this infographic, Khawar Zaman from Technorian shares 25 growth hacks that eCommerce businesses can use to increase their sales by manifolds!

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Today's Expert 1 Comment June 14, 2016 Commerce Conversion Rate Optimization Ecommerce Growth Hacking Infographic

8 Ways Every Marketer Should Leverage From Retargeting (And Remarketing)

Retargeting (or remarketing) is a cookie based technology that enables anonymously following your audience across the web – what they’re looking for, what they’re engaging and interacting with, what problems they are searching solutions for, etc.

But how do you get the most out of retargeting campaigns?

Here are 8 ways marketers can leverage from retargeting.

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Vanhishikha Bhargava 6 Comments June 11, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

10 Conversion Optimization Podcasts Every Marketer Must Listen To

Many businesses have started creating short podcasts as a content type to share industry information and knowledge with their audience. So we decided to go on a hunt ourselves to bring together the best of conversion podcasts in the market!

Here are 10 conversion optimization podcasts that we highly recommend business owners or marketers should listen to.

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Vanhishikha Bhargava 2 Comments June 7, 2016 Conversion Rate Optimization

30 Proven Ideas To Increase Ecommerce Conversion [Infographic]

Have you been facing difficulties convincing people to buy from you? Since the conversion rate plays a huge role in determining your performance, this can be a huge problem.

If you wish to find out where you are going wrong, allow me to help you out using this infographic. I’ve noted down some of the most effective methods for marketers to boost their conversions. Here’s a brief insight to some of the things you will learn from the infographic below.

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Today's Expert 0 Comments June 2, 2016 Commerce Conversion Rate Optimization Ecommerce Growth Hacking Landing Page Optimisation

7 CRO Mistakes You’re Definitely Making (And What To Do Instead)

When trying to establish a brand’s presence online, most of us put in hours to create marketing and sales campaigns, executing online and offline strategies, and optimizing every digital asset for maximum conversions. But despite that, about 80% of us end up making a few conversion rate optimization mistakes.

Considering the consistently changing digital trends, you’re not to blame. But if you really do want to leverage from every digital effort you make, here are a few mistakes you need to rule out immediately.

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Vanhishikha Bhargava 0 Comments May 17, 2016 Conversion Rate Optimization

13 Smart Ways To Increase Blog Subscription Rate By 80%

The reason why most blog sites have low subscription rates is not because they aren’t churning out good quality content or are not consistent with their efforts – but because they forget to look into the other fundamental factors that contribute to the success (or downfall) of a blog. Subscribers being one of them.

Here’s taking a look at 13 ways to increase your blog subscription rates by 80%.

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Vanhishikha Bhargava 0 Comments May 12, 2016 Content Marketing Growth Hacking

6 Digital And Content Marketing Predictions For 2016 Coming True

As content marketing continues to reign this year, it is important for businesses and marketers to understand how it has evolved, what has changed and what they need to do to to keep their results consistent or make them better.

Here’s taking a look at the digital and content marketing predictions (and formulae) made by experts for 2016.

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Vanhishikha Bhargava 1 Comment May 3, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

Why Your Ecommerce Business Is Losing 68% Sales And What You Can Do About It

According to the Baymard Institute, an average of 68.63% consumers are abandoning their online shopping carts. And the remaining 30% are either completing their purchases or are yet to be made aware of what your brand offers.

Losing 68 out of 100 potential revenue generation opportunities, is losing a lot of money! And the practice of abandoning carts is probably going to stay for a while.

Here’s taking a look at why you’re losing so much sales and what you can do about it.

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Vanhishikha Bhargava 4 Comments April 28, 2016 Commerce Conversion Rate Optimization Ecommerce

5 Reasons Why People Love Shopping Online (And How You Can Make The Most Of It)

Ecommerce is on the rise, but ever wondered why exactly your target audience wants to shop online? Despite the fact that the concept of retail stores is still very popular?

Even though businesses spend a considerable amount of time trying to define their buyer personas and ideal customers, they often overlook the main psychology behind online shopping.

Here’s taking a look at the top 5 reasons why businesses shop online.

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Vanhishikha Bhargava 2 Comments April 26, 2016 Ecommerce

5 Tools That Solve Most Email Marketing Challenges of 2016

Email marketing being the best channel to directly communicate with existing as well as prospect customers, is still a part of many business strategies. But as the years pass by and the need for relevance increases, the challenges for executing a successful email marketing strategy only increase.

Here are 5 tools that could help you create and execute effective campaigns. (Not the usual ones you hear)

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Vanhishikha Bhargava 13 Comments April 21, 2016 Email Marketing

4 Things Most Digital Marketers Miss Out On

Today the importance of online marketing is bigger than ever – be it via social media or digital advertising, there is absolutely no way businesses can circumvent it. But with so many digital channels and marketing possibilities coming up, it is important to understand the relationship between each of them and how they can work together in a complementary manner.

While marketers do a lot of research before creating their campaigns, there are 4 things that most of them often miss – and that causes their marketing efforts to not reap the desired results. Here’s taking a look at them.

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Vanhishikha Bhargava 0 Comments April 19, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

7 Social Media Buzzwords All Marketers Must Know For 2016

The social media world is constantly evolving and no matter how many times we say it, it doesn’t stop amazing us. Something popular could become outdated in just a few months and something old school can suddenly start trending – such is the social media world. And the same holds true when comes to the social media buzzwords in the marketing industry.

Here are the top 7 buzzwords you must know for this year!

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Vanhishikha Bhargava 11 Comments April 7, 2016 Social Media Marketing

Email Marketing Statistics For 2016 That Every Marketer Needs To Know

Email marketing is by far the best channel to directly reach out to your target customer (prospect) or an existing customer with a value proposition. And even if the he doesn’t open the email to read what you are offering, you can be rest assured that if your subject line was compelling enough, it would have captured his attention.

Here are some email marketing statistics that marketers need to know for running successful campaigns this year.

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Vanhishikha Bhargava 9 Comments April 5, 2016 Email Marketing

Marketing Goodreads: 10 Must-Read Social Media Marketing Books

Social media and content marketing are ever changing trends and there is no way a marketer can ignore them. In order to be successful on social, a business needs to be flexible and sometimes that requires experimenting with new tactics and technology. And the best way to learn them is through the experiences of other marketers.

So here are 10 such books that every marketer needs to read to improve his social and content strategies.

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Vanhishikha Bhargava 2 Comments March 31, 2016 Social Media Marketing

11 Tools That Need To Make It To Your CRO Toolkit

Conversion rate optimization is one of the most important aspects of driving a business’s growth. It is the process that involves qualitative and quantitative data as well as testing to convert the target audience in a contextual manner.

But you need the right tools to be able to drive all your optimization efforts towards conversions. Here’s a toolkit that is a must!

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Vanhishikha Bhargava 8 Comments March 29, 2016 Conversion Rate Optimization

Growth Hacking Tools For StartUp Marketers (Part 2)

In a previous post, we decided to list down growth hacking tools for marketers like me who couldn’t code to even save their own life. Yes, there are tools that are smart enough to do the job for you. All you need to do is rack your brains to find the one that suits your needs and your business the best.

So here are a few growth hacking tools we tried and tested last week, and suggest you either bookmark this list for later or add them to your marketing and growth hacking toolkit right away.

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Vanhishikha Bhargava 6 Comments March 22, 2016 Content Marketing Growth Hacking Marketing

The 8 Must Haves Of A Revenue Generating Ecommerce Website

An ecommerce business website needs a lot more than just high quality product images, product descriptions and a shopping cart. It needs to be able to deliver a customer experience that is seamless.

A seamless user experience dramatically increases the conversions on your website. But despite being aware of this fact, most businesses overlook these 8 important aspects of an ecommerce website.

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Vanhishikha Bhargava 1 Comment March 17, 2016 Conversion Rate Optimization Ecommerce

Create Your First Case Study Perfectly In 10 Simple Steps

Case studies go beyond the conventional customer testimonials and online reviews to present real life examples of how your business has resolved a common issue faced by your target audience. They highlight not just your value proposition but also your success in resolving the issue you’re addressing.

Here’s how you can create your first perfect case study.

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Vanhishikha Bhargava 0 Comments March 15, 2016 Content Marketing Conversion Rate Optimization

Case Studies Increase Conversions. Here’s Proof!

Ever wondered why businesses these days are focusing on creating case studies or short reports around how their product/service helped another business?

Well of course, they are actively executing their content marketing strategies with consistent blogging, creation of white papers, etc. But why invest their resources in creating case studies as well?

Let’s start with understanding what case studies are and what value they hold in the market today.

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Vanhishikha Bhargava 9 Comments March 10, 2016 Content Marketing

14 Smart Tips To Create Ecommerce Product Pages That Convert

So you run an ecommerce website that gets a considerable amount of traffic and has an amazing range of products, but still loses out on conversions. Ever thought why?

Because when an online shopper chooses to view a product from the vast range you offer, he has some expectations from it – which most businesses can’t keep up with. And that’s exactly why you need to make sure the product page is neither too simple nor too stuffed with unnecessary information.

Here are the 14 best practices that will make your product pages more converting.

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Vanhishikha Bhargava 2 Comments March 8, 2016 Conversion Rate Optimization Ecommerce

How To Use Psychology To Get More Conversions (Part 1)

Are you interested in knowing how to get more people purchase your products and services, without you having to pursue them over and over again?

Contrary to popular belief, an effective marketing plan isn’t the only factor that plays into increasing the conversion rate of your website. The key to a successful business marketing plan is being able to understand a bit of customer psychology as well.

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Vanhishikha Bhargava 3 Comments March 3, 2016 Conversion Rate Optimization

How To Create An About Us Page That Doesn’t Suck!

Remember how we had a hard time back in school when someone would ask us to write a paragraph about ourselves? We had a lot to write and yet never had the ‘right words’ to put it across. The same holds true for most businesses out there while creating an ‘about us’ section on their website. So here are some conversion rate optimization tips for creating an about us page that converts.

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Vanhishikha Bhargava 0 Comments March 1, 2016 Content Marketing Conversion Rate Optimization Copywriting

9 Uncommon Conversion Rate Optimization Tips You Should Use Today

If you’re getting a lot of traffic to your website or landing page and still not getting enough people to convert, it is time to think over your conversion strategy. Sometimes going beyond what the conventional conversion rate optimization tips state is the key to success! And no, using a different bright colour (read, never used before) for your call to action doesn’t count.

Here are 9 uncommon conversion rate optimization tips you must use now!

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Vanhishikha Bhargava 1 Comment February 25, 2016 Conversion Rate Optimization

20 Smart Growth Hacking Tools For Startup Marketers (Part 1)

Growth hacking has become one of the most talked about term in the startup and marketing domains. While some see it as a means of accelerating the startup’s growth, others consider it a fancy word for marketing clubbed with technology.

Here are 20 smart growth hacking tools that we make use of every day and you should too!

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Vanhishikha Bhargava 16 Comments February 18, 2016 Content Marketing Email Marketing Growth Hacking Marketing Social Media Marketing

13 Warning Signs Your Web Copy Needs To Change

We have all spent countless hours on our website copy. Redesigning it to fit current trends, rewriting it time and again so that it reads well, includes all the questions our audience wants answers to and tried different calls-to-action to make it relevant to our marketing campaign, and so on. But there are no conversion rate optimization tips out there that give the warning signs of a web copy that hasn’t been working for you.

Here are 13 most common warning signs of a crappy web copy.

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Vanhishikha Bhargava 1 Comment February 16, 2016 Conversion Rate Optimization Copywriting

10 [Tweetable] Conversion Rate Optimization Best Practices Learnt From The Most Successful Websites

There is a lot to be said about conversion rate optimization: from optimizing copy and design to testing out different types of forms, buttons and images – the possibilities are endless!
To get you going, we’ve gathered 10 conversion rate optimization best practices based on what some of the highest ranking websites are doing:

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Victoria Stamati 10 Comments February 11, 2016 Conversion Rate Optimization

Are CAPTCHAs Killing Your Conversions?

Remember the last time you were asked to prove you were ‘human’ by entering a CAPTCHA code that looked just 2 things on your favourite website? Ugly and Irrelevant.

And we have often found ourselves muttering about how these businesses don’t give two hoots about a good user experience. But we often tend to implement the same unpleasing things in the hope of improving our SEO, conversions and following what are competitor is doing – all mostly in vain.

While there are various ways to improve user experience, let’s talk about why you should remove the one that we all HATE to improve your conversion rates: CAPTCHAs.

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Vanhishikha Bhargava 3 Comments February 9, 2016 Conversion Rate Optimization

Conversion Rate Optimization Tips: How Load Time Affects Conversions and What To Do About It

According to a post on Kissmetrics, 47% of consumers expect a web page to load in 2 seconds or less and about 40% of people abandon a website that takes more than 3 seconds to load. In simpler words, a one second delay in page response can result in a 7% reduction in conversions.

Here are 5 easy ways to reduce your website’s loading time.

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Vanhishikha Bhargava 10 Comments February 4, 2016 Conversion Rate Optimization

Social Proof: 10 Types You Can Leverage To Increase Conversion Rates

Internet savvy customers no longer just go with the first company they find that suits their needs. But instead, they research, compare prices & features, read reviews and shop around until they are completely convinced they have found the best option available.
A powerful tool to convince prospects that you are indeed the perfect match for them and build your case against competition, are social proof elements.

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Victoria Stamati 17 Comments February 2, 2016 Conversion Rate Optimization Marketing

CRO Tips: Conversion Rate Optimization Trends To Get You Set To Rock 2016

According to a survey by Venture Beat, conversion rate optimization is one of the most important aspects of modern day content marketing. And the ever increasing competition of businesses on the web just backs it.

Marketers today are striving to become more creative in content marketing and that’s exactly where conversion rate optimization comes in. But with just about everyone out there trying to optimize their conversions, how do you stand out?

Here are the top conversion rate optimization trends for 2016 that you can adopt before anyone else does!

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Vanhishikha Bhargava 0 Comments January 28, 2016 Conversion Rate Optimization

14 Social Media Marketing Tips For High Performing Campaigns In 2016

Just like landing page techniques, there is absolutely no ‘one size fits all’ approach when it comes to social media marketing. The strategies and techniques are as varied as the type of people your business is targeting. While maintaining a social presence is fairly easy, knowing how to launch, run and optimize your campaigns for results is a different ballgame altogether.

Whether you’re launching a new campaign or optimizing last year’s campaigns to suit this year’s trends, here are 14 of our best social media marketing tips that will get you give you a good start in 2016.

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Vanhishikha Bhargava 4 Comments January 26, 2016 Social Media Marketing

10 FREE Marketing Ebooks To Jump Start 2016

The holiday mood is often hard to snap out of. We often end up coming back demoralised by the fact that our next leave is far away, instead of rejuvenated to take action. But this time is great for clearing your mind, setting some goals and making some resolutions for new beginnings. And the only way to inspire yourself to make the right resolutions, are ebooks.

Here are 10 FREE marketing ebooks that you must add to your ‘to-read’ list to rock 2016.

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Vanhishikha Bhargava 1 Comment January 21, 2016 Content Marketing Conversion Rate Optimization Marketing Social Media Marketing

25 Conversion Rate Optimization Quotes By Experts You Must Absolutely Follow!

Conversion Rate Optimization is the talk of the digi-town for quite some time now. Each one of us goes from one post to the other to seek the best CRO tip that will work its magic on our website. While doing our bit of research on the same, we thought why not bring together all those expert conversion rate optimization tips? It will definitely cut down the time you spend switching from one tab to another!

Here are 25 conversion rate optimization quotes by experts we dug out after stalking industry leaders for days.

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Vanhishikha Bhargava 0 Comments January 14, 2016 Conversion Rate Optimization

13 Ecommerce Tips To Make People Fall In Love With Your Online Store

The ecommerce industry is growing by the day. And so is the competition for businesses. It is becoming harder to stand out in your niche and attract customers today because the target audience is the same for many. So here are 13 smart ecommerce tips that will help you make people fall in love with your online store, and make you their first choice!

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Vanhishikha Bhargava 14 Comments January 7, 2016 Commerce Conversion Rate Optimization