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7 eCommerce Email Marketing Tactics To Boost Your Sales

Setting up and running an eCommerce business is a tough job. But what’s tougher in the increasing market competition today, is acquiring new customers. The only thing that actually defines the success of an eCommerce business, is their ability to monetize from their resources.

Here are some eCommerce email marketing tactics that will definitely bag you more sales!

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Vanhishikha Bhargava 10 Comments July 21, 2016 Commerce Ecommerce Email Marketing Marketing

5 ways to get more than 1000 views a day on your video content

Videos are by far the best way for a business to communicate with their audience. They are able to use visuals to explain their message better. And considering that 98% of us are visual learners, this comes as no surprise.

Marketers and businesses work really hard creating video content, but eventually they are not able to leverage from this content format as much. While some are due to sheer absence of conversion optimization, the others are due to not being able to promote them effectively.

Here’s taking a look at the few ways you can promote your content better.

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Vanhishikha Bhargava 0 Comments July 19, 2016 Content Marketing Marketing

Running with YouTube Ads: Do Longer Ads Make a Stronger Impression? [Infographic]

Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? While media experts debate the strengths of different lengths, it appears that longer ads go a long way toward achieving certain marketing goals.

To find out whether the length of a YouTube ad affected viewer response, Google partnered with Mondelēz International and Droga5 to study the value of length in video ads. To show some of the revealing results, MDG Advertising compiled their results and created this new infographic.

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Today's Expert 0 Comments July 17, 2016 Content Marketing Infographic Marketing Social Media Marketing

Why You Should Stop Using Entry Popups (And Use Exit Intent Popups Instead)

You’re spending valuable time, effort and money to drive and increase traffic to your website.

I assume that you want to get the maximum return on all those resources you’re spending. If you do, you have to turn visitors into customers every possible chance you get.

But here’s taking a look at why you need to stop using entry popups and switch to exit intent popups, starting today.

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Pavlos Linos 10 Comments July 15, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

6 eCommerce Marketing Hacks To Boost Your Sales

With the world going digital, there are a number of eCommerce businesses coming up today. It is becoming increasingly difficult to drive in more traffic and sales to online stores.

Even though most marketers test out different campaigns for to promote their business, the efforts are never enough. There is always someone out there in the market who is willing to invest more budgets into promoting his products.

So how do you ensure your sales don’t dip irrespective of how many stores and how different concepts enter the market to address the same audience as you?

Here are 6 eCommerce marketing hacks that will bring in more traffic to your website and increase your online store sales as well.

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Vanhishikha Bhargava 1 Comment July 14, 2016 Commerce Ecommerce Marketing

How To Boost Your eCommerce Homepage Conversions In 25 Steps

Your home page is your first chance at creating an impression on your target audience. Now this could work in two ways – it could either convert the visitor or drive him away for good. So here’s taking a look at the 25 things you absolutely need on your homepage to ensure a higher conversion rate – irrespective of the design you have opted for your store!

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Vanhishikha Bhargava 1 Comment July 12, 2016 Commerce Ecommerce

Viari: Reduced Bounce Rates And Increased Sales

eCommerce websites have a number of product ranges to offer and there are always a few sales running in different categories. But a usual online shopper isn’t really able to browse through them all.

So here’s taking a look at how Viari used an Exit Bee campaign to reduce their bounce rates and increase their sales by redirecting their visitors to popular web pages.

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Vanhishikha Bhargava 0 Comments July 11, 2016 Case Studies Commerce Ecommerce

Chatbots Are The Future Of Marketing – Are You Ready For Them?

The need for digital marketing is rising by the day. And with the number of platforms that are getting added to the list, we think this marketing tactic is here to stay. So do the marketers need an assistant? Someone who could cover up for them to offer a seamless experience to the customers?

Here’s taking a look at how chatbots could be the future of digital marketing.

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Vanhishikha Bhargava 0 Comments July 9, 2016 Marketing

House of Blouse: Reduced Cart Abandonment and Increased Sales

With an increasing number of businesses taking their products and services online, people are getting used to probing more options before making a purchase. They not just seek products anymore, but also good deals on them and the reviews that a business has got so far.

Here’s taking a look at how Exit Bee helped House of Blouse reduce their cart abandonment rate and increase their sales.

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Vanhishikha Bhargava 0 Comments July 8, 2016 Case Studies Commerce Ecommerce

Why You Need To Give Video Landing Pages A Chance

We’ve talked about having a great landing page a number of times before, but we haven’t really taken into consideration the various kinds of landing pages one can create for a business. Case in point being, video landing pages.

While using a video might seem really tempting – thanks to the storytelling opportunity it gives you, it isn’t necessary that you ‘should’ use a video on your landing page. Here’s taking a look at what kind of marketing campaigns and which businesses should use video landing pages.

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Vanhishikha Bhargava 0 Comments July 7, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

6 New Email Marketing Techniques You Need To Use This Year

According to Smart Insights, email marketing is still one of the most popular and effective marketing tactics in the digital industry. But the tactic itself has seen a number of changes over the years. From taking to mobile, to including CTAs, to the changing formats in the body, emails have seen a massive change. And so have the techniques used by businesses to leverage from them.

Here’s taking a look at the 6 latest email marketing techniques that are now being tapped into by marketers.

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Vanhishikha Bhargava 1 Comment July 5, 2016 Email Marketing Marketing

5 Giveaways That Will Growth Hack Your Email List

When have you ever heard anyone say they hate FREE things? Be it a postcard at the coffee shop they just visited, promotional chapters of an upcoming novel in a bookstore or a free ebook of a topic that may not even really interest them, people never let go of FREE things.

So as a business what are those giveaways that can bring in more leads without seeming too pushy or irrelevant?

Here are 5 conversion rate optimization tips for hosting giveaways that will definitely increase your leads.

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Vanhishikha Bhargava 2 Comments July 3, 2016 Email Marketing Marketing

The House Of Folklore: Increased Special Offer Sales

eCommerce websites have a number of products or product ranges to offer to their customers. More often than not commerce managers want to promote certain products, categories or sections.

They often create special offers or discounts to lure more sales. But this doesn’t mean that all visitors will notice the new “Sales” item in the navigation.

Here’s taking a look at how The House of Folklore increased their traffic to the special offers page and boosted their sales using Exit Bee.

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Vanhishikha Bhargava 0 Comments July 1, 2016 Case Studies Commerce Ecommerce

Why It Is Important To Collect Data For Lead Generation (And How)

Marketing is all about being able to bring in conversions and leads.

And that’s exactly the reason why most marketers lose out on their prospects. Focusing too much on scoring a lead often results in ignoring the efforts that need to be made for establishing long term relationships with customers. That is exactly why data is important!

Here’s looking into why data is important for each of your lead generation campaigns and how you can collect it from your target market.

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Vanhishikha Bhargava 1 Comment June 30, 2016 Email Marketing Marketing Social Media Marketing

7 eCommerce Design Trends For 2016 That You Need To Know

The eCommerce industry is growing and changing at a rate that is faster than you imagined. From just a handful of companies listing their products online for sales, today, there are hundreds of businesses that have taken to digital.

Apart from competitive prices, the way you design your online store also has an impact on the sales and revenue your website generates. So here’s taking a look at the top eCommerce design trends for 2016.

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Vanhishikha Bhargava 1 Comment June 28, 2016 Conversion Rate Optimization Ecommerce

How To Create A Content Marketing Strategy From Scratch In 12 Simple Steps

Your current content marketing strategy is doing well and everyone’s mighty pleased with the results it is bringing in. But when you’re asked to finally put it down on a document – stepwise, it seems nothing short of a challenge thrown in front of you.

So here’s how you create a documented content marketing strategy, right from scratch, in 12 simple steps.

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Vanhishikha Bhargava 16 Comments June 23, 2016 Content Marketing Marketing

Why Content Marketers Must Use Rich Media This Year

Rich media is a form of engaging content that has been a buzzword in the marketing industry for some time now. Online marketers – digital and content, are consistently looking for ways to differentiate themselves from their competition by producing high quality content.

And that’s exactly why rich media should be a part of your marketing strategy. It gives you the opportunity to deliver high quality content with dynamic elements that ensure a rich user experience.

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Vanhishikha Bhargava 3 Comments June 21, 2016 Content Marketing Social Media Marketing

The 4 Competitor Research Tools You Absolutely Need

Ever wondered what your strategy could look like if you knew what exactly worked for your competitor and where they ended up wasting resources? The answer is – effective.

Your marketing strategy would be a lot more effective if you knew how the market responds to the offer you make. It is practically impossible to track and analyse every effort your market competition is making.

But here are a few tools that you need to add to the digital marketing toolkit we shared with you some time back for competitor analysis.

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Vanhishikha Bhargava 2 Comments June 19, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

8 Lead Magnet Ideas To Growth Hack Your Email List

Lead magnet is an ‘extra’ incentive you offer your target audience above your existing resources/products/services. This offer is made in exchange for their contact information such as name, email id, phone number, etc. This tactic is considered as one of the best ways to get more email subscribers.

So if you don’t have a lead magnet or can’t come up with ideas for one, here are 8 lead magnets that you can use for increasing your subscribers substantially.

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Vanhishikha Bhargava 5 Comments June 16, 2016 Email Marketing Growth Hacking Marketing

25 Ecommerce Conversion Hacks to Bring the Best Out of Your Conversion Rate Optimization

With just about every business trying to take their products and services online, the competition to acquire target market is getting tougher by the day. In this infographic, Khawar Zaman from Technorian shares 25 growth hacks that eCommerce businesses can use to increase their sales by manifolds!

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Today's Expert 1 Comment June 14, 2016 Commerce Conversion Rate Optimization Ecommerce Growth Hacking Infographic

8 Ways Every Marketer Should Leverage From Retargeting (And Remarketing)

Retargeting (or remarketing) is a cookie based technology that enables anonymously following your audience across the web – what they’re looking for, what they’re engaging and interacting with, what problems they are searching solutions for, etc.

But how do you get the most out of retargeting campaigns?

Here are 8 ways marketers can leverage from retargeting.

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Vanhishikha Bhargava 6 Comments June 11, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

10 Conversion Optimization Podcasts Every Marketer Must Listen To

Many businesses have started creating short podcasts as a content type to share industry information and knowledge with their audience. So we decided to go on a hunt ourselves to bring together the best of conversion podcasts in the market!

Here are 10 conversion optimization podcasts that we highly recommend business owners or marketers should listen to.

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Vanhishikha Bhargava 2 Comments June 7, 2016 Conversion Rate Optimization

30 Proven Ideas To Increase Ecommerce Conversion [Infographic]

Have you been facing difficulties convincing people to buy from you? Since the conversion rate plays a huge role in determining your performance, this can be a huge problem.

If you wish to find out where you are going wrong, allow me to help you out using this infographic. I’ve noted down some of the most effective methods for marketers to boost their conversions. Here’s a brief insight to some of the things you will learn from the infographic below.

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Today's Expert 0 Comments June 2, 2016 Commerce Conversion Rate Optimization Ecommerce Growth Hacking Landing Page Optimisation

7 CRO Mistakes You’re Definitely Making (And What To Do Instead)

When trying to establish a brand’s presence online, most of us put in hours to create marketing and sales campaigns, executing online and offline strategies, and optimizing every digital asset for maximum conversions. But despite that, about 80% of us end up making a few conversion rate optimization mistakes.

Considering the consistently changing digital trends, you’re not to blame. But if you really do want to leverage from every digital effort you make, here are a few mistakes you need to rule out immediately.

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Vanhishikha Bhargava 0 Comments May 17, 2016 Conversion Rate Optimization

13 Smart Ways To Increase Blog Subscription Rate By 80%

The reason why most blog sites have low subscription rates is not because they aren’t churning out good quality content or are not consistent with their efforts – but because they forget to look into the other fundamental factors that contribute to the success (or downfall) of a blog. Subscribers being one of them.

Here’s taking a look at 13 ways to increase your blog subscription rates by 80%.

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Vanhishikha Bhargava 0 Comments May 12, 2016 Content Marketing Growth Hacking

6 Digital And Content Marketing Predictions For 2016 Coming True

As content marketing continues to reign this year, it is important for businesses and marketers to understand how it has evolved, what has changed and what they need to do to to keep their results consistent or make them better.

Here’s taking a look at the digital and content marketing predictions (and formulae) made by experts for 2016.

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Vanhishikha Bhargava 1 Comment May 3, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

Why Your Ecommerce Business Is Losing 68% Sales And What You Can Do About It

According to the Baymard Institute, an average of 68.63% consumers are abandoning their online shopping carts. And the remaining 30% are either completing their purchases or are yet to be made aware of what your brand offers.

Losing 68 out of 100 potential revenue generation opportunities, is losing a lot of money! And the practice of abandoning carts is probably going to stay for a while.

Here’s taking a look at why you’re losing so much sales and what you can do about it.

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Vanhishikha Bhargava 4 Comments April 28, 2016 Commerce Conversion Rate Optimization Ecommerce

5 Reasons Why People Love Shopping Online (And How You Can Make The Most Of It)

Ecommerce is on the rise, but ever wondered why exactly your target audience wants to shop online? Despite the fact that the concept of retail stores is still very popular?

Even though businesses spend a considerable amount of time trying to define their buyer personas and ideal customers, they often overlook the main psychology behind online shopping.

Here’s taking a look at the top 5 reasons why businesses shop online.

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Vanhishikha Bhargava 3 Comments April 26, 2016 Ecommerce

5 Tools That Solve Most Email Marketing Challenges of 2016

Email marketing being the best channel to directly communicate with existing as well as prospect customers, is still a part of many business strategies. But as the years pass by and the need for relevance increases, the challenges for executing a successful email marketing strategy only increase.

Here are 5 tools that could help you create and execute effective campaigns. (Not the usual ones you hear)

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Vanhishikha Bhargava 13 Comments April 21, 2016 Email Marketing

4 Things Most Digital Marketers Miss Out On

Today the importance of online marketing is bigger than ever – be it via social media or digital advertising, there is absolutely no way businesses can circumvent it. But with so many digital channels and marketing possibilities coming up, it is important to understand the relationship between each of them and how they can work together in a complementary manner.

While marketers do a lot of research before creating their campaigns, there are 4 things that most of them often miss – and that causes their marketing efforts to not reap the desired results. Here’s taking a look at them.

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Vanhishikha Bhargava 0 Comments April 19, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

7 Social Media Buzzwords All Marketers Must Know For 2016

The social media world is constantly evolving and no matter how many times we say it, it doesn’t stop amazing us. Something popular could become outdated in just a few months and something old school can suddenly start trending – such is the social media world. And the same holds true when comes to the social media buzzwords in the marketing industry.

Here are the top 7 buzzwords you must know for this year!

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Vanhishikha Bhargava 11 Comments April 7, 2016 Social Media Marketing

Email Marketing Statistics For 2016 That Every Marketer Needs To Know

Email marketing is by far the best channel to directly reach out to your target customer (prospect) or an existing customer with a value proposition. And even if the he doesn’t open the email to read what you are offering, you can be rest assured that if your subject line was compelling enough, it would have captured his attention.

Here are some email marketing statistics that marketers need to know for running successful campaigns this year.

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Vanhishikha Bhargava 11 Comments April 5, 2016 Email Marketing

Marketing Goodreads: 10 Must-Read Social Media Marketing Books

Social media and content marketing are ever changing trends and there is no way a marketer can ignore them. In order to be successful on social, a business needs to be flexible and sometimes that requires experimenting with new tactics and technology. And the best way to learn them is through the experiences of other marketers.

So here are 10 such books that every marketer needs to read to improve his social and content strategies.

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Vanhishikha Bhargava 2 Comments March 31, 2016 Social Media Marketing

11 Tools That Need To Make It To Your CRO Toolkit

Conversion rate optimization is one of the most important aspects of driving a business’s growth. It is the process that involves qualitative and quantitative data as well as testing to convert the target audience in a contextual manner.

But you need the right tools to be able to drive all your optimization efforts towards conversions. Here’s a toolkit that is a must!

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Vanhishikha Bhargava 8 Comments March 29, 2016 Conversion Rate Optimization

Growth Hacking Tools For StartUp Marketers (Part 2)

In a previous post, we decided to list down growth hacking tools for marketers like me who couldn’t code to even save their own life. Yes, there are tools that are smart enough to do the job for you. All you need to do is rack your brains to find the one that suits your needs and your business the best.

So here are a few growth hacking tools we tried and tested last week, and suggest you either bookmark this list for later or add them to your marketing and growth hacking toolkit right away.

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Vanhishikha Bhargava 8 Comments March 22, 2016 Content Marketing Growth Hacking Marketing

The 8 Must Haves Of A Revenue Generating Ecommerce Website

An ecommerce business website needs a lot more than just high quality product images, product descriptions and a shopping cart. It needs to be able to deliver a customer experience that is seamless.

A seamless user experience dramatically increases the conversions on your website. But despite being aware of this fact, most businesses overlook these 8 important aspects of an ecommerce website.

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Vanhishikha Bhargava 1 Comment March 17, 2016 Conversion Rate Optimization Ecommerce

Create Your First Case Study Perfectly In 10 Simple Steps

Case studies go beyond the conventional customer testimonials and online reviews to present real life examples of how your business has resolved a common issue faced by your target audience. They highlight not just your value proposition but also your success in resolving the issue you’re addressing.

Here’s how you can create your first perfect case study.

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Vanhishikha Bhargava 0 Comments March 15, 2016 Content Marketing Conversion Rate Optimization

Case Studies Increase Conversions. Here’s Proof!

Ever wondered why businesses these days are focusing on creating case studies or short reports around how their product/service helped another business?

Well of course, they are actively executing their content marketing strategies with consistent blogging, creation of white papers, etc. But why invest their resources in creating case studies as well?

Let’s start with understanding what case studies are and what value they hold in the market today.

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Vanhishikha Bhargava 9 Comments March 10, 2016 Content Marketing

14 Smart Tips To Create Ecommerce Product Pages That Convert

So you run an ecommerce website that gets a considerable amount of traffic and has an amazing range of products, but still loses out on conversions. Ever thought why?

Because when an online shopper chooses to view a product from the vast range you offer, he has some expectations from it – which most businesses can’t keep up with. And that’s exactly why you need to make sure the product page is neither too simple nor too stuffed with unnecessary information.

Here are the 14 best practices that will make your product pages more converting.

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Vanhishikha Bhargava 2 Comments March 8, 2016 Conversion Rate Optimization Ecommerce

How To Use Psychology To Get More Conversions (Part 1)

Are you interested in knowing how to get more people purchase your products and services, without you having to pursue them over and over again?

Contrary to popular belief, an effective marketing plan isn’t the only factor that plays into increasing the conversion rate of your website. The key to a successful business marketing plan is being able to understand a bit of customer psychology as well.

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Vanhishikha Bhargava 3 Comments March 3, 2016 Conversion Rate Optimization

How To Create An About Us Page That Doesn’t Suck!

Remember how we had a hard time back in school when someone would ask us to write a paragraph about ourselves? We had a lot to write and yet never had the ‘right words’ to put it across. The same holds true for most businesses out there while creating an ‘about us’ section on their website. So here are some conversion rate optimization tips for creating an about us page that converts.

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Vanhishikha Bhargava 0 Comments March 1, 2016 Content Marketing Conversion Rate Optimization Copywriting

9 Uncommon Conversion Rate Optimization Tips You Should Use Today

If you’re getting a lot of traffic to your website or landing page and still not getting enough people to convert, it is time to think over your conversion strategy. Sometimes going beyond what the conventional conversion rate optimization tips state is the key to success! And no, using a different bright colour (read, never used before) for your call to action doesn’t count.

Here are 9 uncommon conversion rate optimization tips you must use now!

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Vanhishikha Bhargava 1 Comment February 25, 2016 Conversion Rate Optimization