There’s a lot of content out there. What are you doing to make your content stand out?
At this point, I don’t need to tell you that visual content tends to perform better than text content. It’s something we know intuitively. When you scroll through your Instagram feed, like your friends’ pictures on Facebook, and peruse Pinterest for inspiration, it’s a testament to that.
Basically, if you haven’t found a way to incorporate visuals into your content marketing strategy, what the heck have you been doing?
Well, it’s not too late. I’m going to walk you through the steps for how you can use infographics to supercharge your content marketing strategy.
Infographics have been the content darlings of marketer for a few years now. You’ve undoubtedly seen many of them shared across Pinterest, Twitter, Facebook, and blogs.
And by using infographics, me and the rest of the marketing team at Venngage have managed to increase traffic to our site by 400%.
We did this through a combination of quality infographic design and organized content promotion. Here’s how you can do it too.
1. Find ways to present your information visually.
Let’s say you want to drive traffic to your blog by promoting a blog post.
Decide beforehand whether you want to make the infographic the focus of the blog post, or whether you want to include it as a accompaniment/summary visual for the blog text.
If your infographic is the focus of the blog post, then make it impactful–go for a more complex design. But if it’s a complementary infographic, don’t get lazy with the design–but it can be simpler and focused, instead, on summarising the information.
Virtually any text content can be turned into a visual in one way or another, but certain information lends itself better to an infographic.
For example, step by step guides, process breakdowns, and data-driven articles with lots of interesting statistics both lends themselves well to being repurposed into infographics. Whereas a narrative story would be a bit trickier.
Take this infographic about conflict resolution in the workplace:
It breaks down the process for diffusing a potentially dangerous situation in the workplace into numbered steps. Each step can easily be expanded upon in a blog post, but the infographic works on its own as well.
2. Make the infographic stand on its own.
The purpose of the infographic is that it can be carried across multiple channels. Many people are more likely to agree to share an infographic on social or on their site than they are an entire blog post.
For that reason, the information on your infographic should be able to stand without context. Still include a link to the original blog post at the bottom of your infographic. But make it so that someone can read over your infographic and come away from it feeling like they got the full point.
So if your infographic is a summary of the blog post, you will need to condense the information. Use bullet points to make the information concise and easy to read. When you can, use visuals like charts and graphs to convey information in less space.
It’s a good idea to draw up a rough draft before beginning your infographic design, or to begin with a template.
3. Brand your infographic.
Branding doesn’t just mean using your brand colors and fonts, though that certainly helps spread brand recognition. And it also doesn’t just mean including your logo, although, again, that helps.
Here’s a simple trick: offer an embed code for your infographic. And within that embed code, put a link to your site.
Then, when you’re offering your the infographic to sites, offer them the embed code. Some people won’t want to bother with the embed code and will prefer to just download the image instead, but some people will be happy to use the embed.
4. Focus on the infographic in outreach emails and guest blog pitches.
When it comes time to do outreach for your blog post (and you really should be doing outreach–that’s a whole other can of worms, if you aren’t), make your infographic the focus of your email.
Look at it this way: the blogs, news sites, and influencers that you outreach to get tons of emails every day. They get pitch after pitch for guest posts from other people. How can you set yourself apart from other people pitching guest posts?
You guessed it: your infographic.
Because even though infographics are a popular form of content, they’re still more rare than your typical blog post.
When building your outreach list, look for people who have written about similar topics. They’re more likely to be interested in your content.
So in the case of the infographic I showed you above, you could look for people who have written before about conflict resolution in the workplace, or people who have written about workplace safety.
Then, reach out to them in a candid, brief and straightforward way–no one like reading lengthy emails.
Tell them that you saw that they wrote about the topic and you thought they might be interested in your infographic. Then ask them if they would be interested in including the infographic in an article, or at least linking to it.
It’s amazing how willing a lot of people will be to collaborate if you just ask!
5. Track your results.
Finally–and this is important–track the responses you get from your outreach. See who is interested in your content and who isn’t. There’s no reason why you can’t reach out to the same people in the future.
And be sure to offer to promote their content as well. Take this opportunity to form reciprocal relationship with contacts!
Remember: if you work hard on your content so that you’re proud of it, you shouldn’t have to feel any reservations about promoting it to other people.
Author the author
Sara McGuire is a Content Editor at Venngage infographics. When she isn’t writing research-driven articles for a number of business and marketing sites, she enjoys reading graphic novels and writing music reviews.