Posts in a/b testing tips

8 Call-to-Action A/B Tests to Run on Overlays to Get More Email Subscribers

While you can test just about every aspect of the overlay – design layout, colors, marketing message, CTA and even triggers, it is important to start small. By testing small changes you’re able to measure results more effectively and understand what clicks with your audience the best.

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Vanhishikha Bhargava 1 Comment November 17, 2016 Bounce Prevention Conversion Rate Optimization Email Marketing Exit Intent