Posts in content marketing

Content Marketing Hack: Getting 80x More Shares!

We all know how challenging it is to find topics that your target audience would resonate with and then work on them to churn out a content piece that delivers value to the readers. But more often than not, the most informative of content pieces get ignored – simply because their cover wasn’t ‘attractive’ enough. And by cover we mean, the title of the content piece!

In this post, we are going to share a few title ideas and formulas that will get your content pieces read.

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Vanhishikha Bhargava 0 Comments May 18, 2017 Content Marketing

How to Maximize the Lead Generation Potential of Your Blog

Your blog can potentially be your cash cow. Keyword – potential. If you’re only creating blog posts to drive a ton of traffic to your website, then you’re missing a lot. Each blog post you publish should be created with the ultimate goal of bringing in customers. That’s what content marketing is all about, right?

Don’t get me wrong. It’s great that your website is generating a huge amount of traffic and website visitors are potential leads, but how do you know they actually read your post and liked it?

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Today's Expert 0 Comments March 30, 2017 Content Marketing Conversion Rate Optimization Email Marketing

8 Content Marketing Hacks to Make Money With Blogging

Greetings to fellow bloggers out there hustlin’ to make it big. It’s a new year and many of us are wondering which content marketing hacks still work and which of them generates the most traffic (a.k.a. $$$).

We got down to business and analyzed our blog’s traffic to figure out on what to focus in 2017 and which were the content marketing hacks that produced the best results.

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Vanhishikha Bhargava 0 Comments January 29, 2017 Uncategorized

Why Visual Content Marketing Is Your Knight In Shining Armour This Year

Content marketing has become an industry must-have. Whether it is brand awareness you’re aiming at, acquiring customers or simply starting to rank on search engines for the products and services you offer, there is no way to avoid this inbound marketing tactic.

But as businesses across different industries catch up with this marketing trend, marketers are struggling to get their content pieces noticed. As a matter of fact, some of the best and most informative pieces in 2016 have gone ignored or did not reach as big an audience as they should have!

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Vanhishikha Bhargava 0 Comments January 17, 2017 Content Marketing Marketing

6 Content Marketing Trends That Will Help You Shine In 2017

Riding into 2017, content marketing has surely come a long way. From businesses just focusing on writing blogs related to their niche to them moving on to associating them with their business goals; from general blog analytics to associating marketing metrics with the same, this marketing tactic has proven to grow businesses exponentially when followed through with a robust strategy.

Here’s taking a look at the content marketing trends for 2017 that will define your success!

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Vanhishikha Bhargava 2 Comments December 16, 2016 Content Marketing Marketing

How To Supercharge Your Content Marketing Strategy With Infographics

There’s a lot of content out there. What are you doing to make your content stand out?

At this point, I don’t need to tell you that visual content tends to perform better than text content. It’s something we know intuitively. When you scroll through your Instagram feed, like your friends’ pictures on Facebook, and peruse Pinterest for inspiration, it’s a testament to that.

Basically, if you haven’t found a way to incorporate visuals into your content marketing strategy, what the heck have you been doing?

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Today's Expert 0 Comments December 14, 2016 Content Marketing Marketing

8 Ideas That Your eCommerce Store Blog Can Use Right Away

This year has been all about content marketing. And as the next year comes around, we’re getting all set with our content in place because there is no way you can do without content marketing!

But a common notion that surrounds content marketing is that it is only meant for a few types of businesses. The truth is, as long as you can add value to your customers, your business can and should blog. In this post, we’re going to share how eCommerce businesses can make use of blogging to grow their sales.

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Vanhishikha Bhargava 2 Comments December 9, 2016 Commerce Content Marketing Ecommerce

What Is Skyscraper Content And How Your Business Can Use It For Rapid Growth

Content marketing is riding the high wave and as the new year gets welcomed in, we’re pretty sure its popularity isn’t going to decrease any time soon. But just any other marketing tactic in the industry, there are various trends in content marketing that come into being, live a while and then some of them die out on their own.

But the current obsession amongst marketers is a trend called skyscraper content marketing.

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Vanhishikha Bhargava 0 Comments December 1, 2016 Content Marketing Marketing

The 4 Types Of Content Your Business Needs To Get More Customers

Content marketing has been riding the high waves throughout this year and from where we see it, it is going to continue to do so the next year as well. In fact, it is going to become the only way that businesses can convert their target audience into customers – yes, the more value you add to your target market, the greater are the number of customers you would get.

With the new year right around the corner, here’s taking a look at how you can use content to get more customers.

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Vanhishikha Bhargava 0 Comments November 10, 2016 Content Marketing Marketing

11 Hacks To Get More Views On Your Featured Post And Monetize Better

If you’re running a media or publishing website, and have a monetization model that focusses on featuring products or posts from brands and businesses, you’re probably always under the dilemma of driving more traffic to this featured piece of content.

Of course, setting aside a marketing budget to promote these featured posts is one way to get them more exposure. But how long can you run with just a bottle of water to hydrate you? Marketing budgets are just like that never ending, demanding aspect of every strategy.

So while you try to earn more money by featuring posts, here’s taking a look at how to get more views on this special post without irritating your subscribers.

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Vanhishikha Bhargava 0 Comments November 4, 2016 Content Marketing Marketing

5 Tips To Boost Content Reach Without Burning A Hole In Your Pocket

Content marketing is a challenging tactic to master. Be it the smallest of businesses who are just starting out with it or the largest in the industry, everyone stumbles their way to making their strategies work. But things get more difficult when your content marketing efforts are to be restricted to a specific budget and minimal resources.

Here are 5 low cost content distribution tactics that will not just boost your content reach but also help improve your content marketing strategy’s results.

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Vanhishikha Bhargava 1 Comment November 2, 2016 Content Marketing Marketing

Changing with the times: The future of personalization (2017)

Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.

Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.

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Vanhishikha Bhargava 2 Comments October 13, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

The secret to Content Virality – revealed!

We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!

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Vanhishikha Bhargava 2 Comments October 3, 2016 Content Marketing Marketing Social Media Marketing

Why Your Business Needs To Host A Webinar Next Week

Irrespective of the industry your business is in today, it is important that you are able to satisfy the need to learn that most of your target audience has. The hyper informed informed generation today is all about wanting to know everything about a business before engaging with them.

So why not give them the information first hand? Here’s why your business should consider hosting a webinar next week and how you can do so effectively.

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Vanhishikha Bhargava 0 Comments September 23, 2016 Content Marketing Email Marketing Marketing

Is Influencer Marketing the Future of Marketing?

There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.

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Today's Expert 1 Comment September 20, 2016 Email Marketing Growth Hacking Marketing Social Media Marketing

5 Examples Of The Good And Bad Popups Business Websites Use

Over the last few days, we have been digging deeper into the use of popups and whether they actually do have a good impact on business websites. Not so surprisingly, we found that popups – when backed with a good strategy and technology, do work.

Be it a travel business website, a media company, an eCommerce business, or a blog, well timed popups are the best website elements to grab a visitor’s attention – even when he is just about to leave!

In this post, we want to share 5 examples each of the good and bad popups that business websites have been using.

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Vanhishikha Bhargava 1 Comment September 14, 2016 Conversion Rate Optimization Exit Intent

6 Type Of Blog Posts Your Audience Will Definitely Love You For

Content marketing is ‘the’ thing for businesses today – be it B2B or B2C. But here’s the thing, with the expanding use of internet and thousands of businesses generating thousands of content pieces every day, it is becoming really had to capture an internet user’s attention.

So here we are listing down the 6 types of blog posts that will actually make your readers fall in love with you.

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Vanhishikha Bhargava 1 Comment September 13, 2016 Content Marketing Marketing

7 Ways Video Content Will Boost Your Conversion Rate

Videos account for more than half the internet traffic today – both desktop and mobile. And considering our brains process video content 60,000 times faster than text, this comes as no surprise.

Even though marketers today are focusing on creating rich media for engaging their target audience and promoting their business, videos are still underused when it comes to lead generation. Here are 7 ways videos will boost your conversion rates.

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Vanhishikha Bhargava 1 Comment September 9, 2016 Content Marketing Conversion Rate Optimization Marketing

Why Your Content Marketing Strategy Is Just Not Successful (5 Lessons Learnt Over 8 years)

If your efforts in content marketing are providing you less and less results (lower visits, leads, sales, etc.), I guarantee that you aren’t the only one and now is the right time to make a change in your strategy. Because if you don’t adapt, your competition will and that will put you at an even greater disadvantage.

Content Marketing tactics that worked perfectly 12 to 24 months are no longer designed to give your results or a good return on investment today. Let’s just say, what’s gone is gone and shouldn’t be brought back.

Based on our experience with trying and testing different content marketing approaches since 2008 (more specifically thanks to our own errors), here are the 5 errors that result in you losing your customers.

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Today's Expert 1 Comment August 30, 2016 Content Marketing

13 Hacks To Reduce Bounce Rates And Keep Your Website Visitors Engaged Longer

Internet users have a really short attention span. You can allure them to your website with catchy advertisement or an article titled to peak their interest, but how long would they stay on your website? That’s hard to say.

If your Google Analytics has been screaming of a very high bounce rate (something to the tune of 80% consistently), you’re not alone. Most business websites and blogs face a similar issue, no matter how well thought they optimization strategy is.

So here’s taking a look at a few ways to keep a visitor engaged on your website for a longer period.

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Vanhishikha Bhargava 1 Comment August 23, 2016 Content Marketing Conversion Rate Optimization Ecommerce Exit Intent Landing Page Optimisation

5 Reasons Your Business Should Consider Conducting A Survey

The importance of data based marketing is rising by the day. But observing how the consumer market now seeks relevance and context in everything they are promoted, this trend doesn’t come as a surprise. It is also pretty clear that data marketing is here to stay and no marketer or business can scoot around it.

So here’s taking a look at a few reasons why every business should conduct a survey.

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Vanhishikha Bhargava 1 Comment August 22, 2016 Conversion Rate Optimization Marketing

5 Reasons Your Blog Readers Are Not Converting And How To Fix It

Does your blog site get a lot of traffic, but not enough conversions? Are people still leaving without subscribing to your newsletter, following you on social media or purchasing a product you’re recommending?

You’re not alone. Here’s taking a look at the reasons why your readers don’t convert and what you can do about it.

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Vanhishikha Bhargava 1 Comment August 11, 2016 Content Marketing Conversion Rate Optimization

5 ways to get more than 1000 views a day on your video content

Videos are by far the best way for a business to communicate with their audience. They are able to use visuals to explain their message better. And considering that 98% of us are visual learners, this comes as no surprise.

Marketers and businesses work really hard creating video content, but eventually they are not able to leverage from this content format as much. While some are due to sheer absence of conversion optimization, the others are due to not being able to promote them effectively.

Here’s taking a look at the few ways you can promote your content better.

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Vanhishikha Bhargava 0 Comments July 19, 2016 Content Marketing Marketing

How To Create A Content Marketing Strategy From Scratch In 12 Simple Steps

Your current content marketing strategy is doing well and everyone’s mighty pleased with the results it is bringing in. But when you’re asked to finally put it down on a document – stepwise, it seems nothing short of a challenge thrown in front of you.

So here’s how you create a documented content marketing strategy, right from scratch, in 12 simple steps.

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Vanhishikha Bhargava 16 Comments June 23, 2016 Content Marketing Marketing

Why Content Marketers Must Use Rich Media This Year

Rich media is a form of engaging content that has been a buzzword in the marketing industry for some time now. Online marketers – digital and content, are consistently looking for ways to differentiate themselves from their competition by producing high quality content.

And that’s exactly why rich media should be a part of your marketing strategy. It gives you the opportunity to deliver high quality content with dynamic elements that ensure a rich user experience.

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Vanhishikha Bhargava 3 Comments June 21, 2016 Content Marketing Social Media Marketing

13 Smart Ways To Increase Blog Subscription Rate By 80%

The reason why most blog sites have low subscription rates is not because they aren’t churning out good quality content or are not consistent with their efforts – but because they forget to look into the other fundamental factors that contribute to the success (or downfall) of a blog. Subscribers being one of them.

Here’s taking a look at 13 ways to increase your blog subscription rates by 80%.

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Vanhishikha Bhargava 0 Comments May 12, 2016 Content Marketing Growth Hacking

6 Digital And Content Marketing Predictions For 2016 Coming True

As content marketing continues to reign this year, it is important for businesses and marketers to understand how it has evolved, what has changed and what they need to do to to keep their results consistent or make them better.

Here’s taking a look at the digital and content marketing predictions (and formulae) made by experts for 2016.

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Vanhishikha Bhargava 1 Comment May 3, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

Case Studies Increase Conversions. Here’s Proof!

Ever wondered why businesses these days are focusing on creating case studies or short reports around how their product/service helped another business?

Well of course, they are actively executing their content marketing strategies with consistent blogging, creation of white papers, etc. But why invest their resources in creating case studies as well?

Let’s start with understanding what case studies are and what value they hold in the market today.

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Vanhishikha Bhargava 9 Comments March 10, 2016 Content Marketing

How To Create An About Us Page That Doesn’t Suck!

Remember how we had a hard time back in school when someone would ask us to write a paragraph about ourselves? We had a lot to write and yet never had the ‘right words’ to put it across. The same holds true for most businesses out there while creating an ‘about us’ section on their website. So here are some conversion rate optimization tips for creating an about us page that converts.

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Vanhishikha Bhargava 0 Comments March 1, 2016 Content Marketing Conversion Rate Optimization Copywriting

10 FREE Marketing Ebooks To Jump Start 2016

The holiday mood is often hard to snap out of. We often end up coming back demoralised by the fact that our next leave is far away, instead of rejuvenated to take action. But this time is great for clearing your mind, setting some goals and making some resolutions for new beginnings. And the only way to inspire yourself to make the right resolutions, are ebooks.

Here are 10 FREE marketing ebooks that you must add to your ‘to-read’ list to rock 2016.

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Vanhishikha Bhargava 1 Comment January 21, 2016 Content Marketing Conversion Rate Optimization Marketing Social Media Marketing