Posts in conversion optimization

Conversion Optimization: 10 Ways To Win Your Website Visitor’s Trust

Come to think of it, there are practically thousands of businesses online today. Each one of them have some of the best products and services to offer to consumers, and most of them come with appealing deals.

But how does a consumer decide whose customer it wants to be? That’s where building trust on a consumer’s first visit to your store comes in.

How to build a website visitor’s trust?

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Vanhishikha Bhargava 0 Comments May 23, 2017 Conversion Rate Optimization

Why And How To Make Use Of Quizzes To Meet Your Business Goals

Customer engagement is the only hack you need to grow your sales. No matter how many advertisements your business is running, it is the only way to get your ideal consumers involved with what your business has to offer, explore your products and services, and purchase them. After all, the better they understand the value you’re offering, the more likely they become to convert. Right?

So we decided to look into how quizzes – an interactive form of content often used by businesses, can be used to drive more sales.

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Vanhishikha Bhargava 0 Comments May 11, 2017 Conversion Rate Optimization Landing Page Optimisation Marketing

7 Psychological Triggers To Get More Conversions From Exit Intent Campaigns

Exit intent has proven to be one of the most effective website elements to re-capture a visitor’s attention. They have been used by businesses across the B2B and B2C industries to turn their website visitors into subscribers, customers, leads and even social media follows.

But an exit intent campaign is a no-show if there is no strategy behind them. Here’s how using psychological triggers gets you more conversions.

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Vanhishikha Bhargava 1 Comment May 9, 2017 Conversion Rate Optimization Exit Intent

10 Smart Ways To Promote The New Products Of Your Store

The one challenge that most online stores face, is getting all of their product ranges discovered. While advertisements do the trick for them sometimes, at all other times their visitors leave without checking out what else they have to offer under the same category and the others.

Low discovery rate automatically means lesser value sales. So in this post, we decided to take a look at some ways that can help online store promote their new product ranges effectively.

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Vanhishikha Bhargava 0 Comments January 31, 2017 Bounce Prevention Commerce Conversion Rate Optimization Ecommerce

9 Tips To Get Repeat Sales Post The Holiday Season

Now that the holidays are over, most businesses will see a drastic dip in their sales. You could blame it on all the accounting that most people are upto right after their vacations, or simply on them getting back to work, a dip in sales is reality to most.

In a previous post, we discussed a few strategies on how businesses can ensure their sales don’t take a major hit. But in this post, we’re going to discuss how you can use the customers you gained during the holidays to get repeat sales for your store.

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Vanhishikha Bhargava 2 Comments January 12, 2017 Commerce Conversion Rate Optimization Ecommerce

10 Must-Do Steps for Successful Mobile Commerce Strategy

The ubiquitous usage of smartphones among millennials has helped usher in a new trend in online shopping, namely mobile commerce. Young people within the millennial generation spend an alarming amount of time on their smartphones. The mobile commerce trend embodies the incorporation of smartphones into everyday life and has become one of the most exciting prospects in online marketing.

Here are 10 steps to create a mobile commerce strategy that actually converts.

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Today's Expert 0 Comments January 10, 2017 Commerce Conversion Rate Optimization Ecommerce Landing Page Optimisation

Infographic: The Portrait Of A Mobile Consumer

With technology advancing continuously, it’s perhaps little surprise the mobile consumer market is growing and evolving at a mind-boggling rate. It’s estimated there’s going to be a staggering 8.2 billion handheld mobile devices in circulation by 2018 – which stands as a testament to the insane reliance we have on technological devices in the modern era.

As the mobile world changes, so too does the way in which it’s targeted towards consumers. Let’s take a more detailed look at how different aspects of the mobile world are changing.

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Today's Expert 0 Comments January 5, 2017 Conversion Rate Optimization Ecommerce

Exit Bee: An Year In Review With You! (2016)

The new year is right around the corner. In fact, just a couple of hours more to getting started with 365 days all over again and we just can’t contain our excitement! At Exit Bee, 2016 has been a whirlwind of an year where each of us has been so neck deep into creating something that our customers love, that we sometimes even missed out on talking to each other.

Here we are to share a little about what we have made so far and are working to make it even better for you!

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Vanhishikha Bhargava 0 Comments December 30, 2016 Bounce Prevention Conversion Rate Optimization

3 Tips For The Perfect Hero Shot That Converts More For Your Landing Page

What’s the first thing that gets noticed on a landing page, often defining whether the visitor would like to engage with the business or not?

While some might say it is the hero title – which is absolutely true, we think the creative used with it matters just as much – i.e. the hero shot. It is the one thing that is ‘guaranteed’ to instantly draw the visitor’s attention to the hero title.

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Vanhishikha Bhargava 0 Comments December 19, 2016 Conversion Rate Optimization Landing Page Optimisation

7 Ways To Improve Your eCommerce Category Filters For More Sales

As an avid online shopper (a pretty shameless, rather proud one at that), I know one thing for sure – no matter how much time I really have on hand, I never have enough time to go through each and every product range on an online store.

And the same holds true for other shoppers. Here’s how to make your filters better optimized!

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Vanhishikha Bhargava 0 Comments December 12, 2016 Commerce Conversion Rate Optimization Ecommerce

5 Ways eCommerce Stores Can Embrace Social Proof To Get More Sales

The competition for an eCommerce business is rising by the day. Businesses are now no longer facing a challenge in taking their products online, but actually getting people to their store and shop from them.

Yes, no matter how good their store looks, what products they have on offer and how many discounts they are running, converting their visitors into customers is a challenge that even the top most eCommerce businesses face today.

So how do you make sure your store doesn’t suffer the same way (or as much)?

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Vanhishikha Bhargava 0 Comments December 7, 2016 Commerce Conversion Rate Optimization Ecommerce

7 Little (Big) Reasons Why People Hate Your Business Website

You have spent endless hours creating your business website. You also have a great marketing strategy to pull in traffic from social media and search platforms. While you succeed at getting people to your website, somehow they leave almost instantly – without converting.

In some cases though the marketing campaign and the business website value proposition don’t match up. But in other cases, there are those little hidden reasons that make people instantly hate you. We are going to discuss the later because no one really wants to be hated!

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Vanhishikha Bhargava 2 Comments December 5, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

Stop Bombarding Your Visitors With The Same Popup!

We’ve always talked about how important a customer’s experience is when he is interacting with your business. Even a visit to your website should leave him wanting to come back and engage with you again. And with the rising digital competition, it is becoming increasingly important to create a loyal website visitors and customers.

This is where your website or landing page strategy comes into play.

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Vanhishikha Bhargava 0 Comments November 30, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent

5 Silly Landing Page Mistakes Killing Your Conversions

You probably already know that getting visitors to your landing page via digital campaigns is just a small step towards your business goal. Converting on the other hand, is a different ball game altogether.

While most of us like to think that our products and services are so exceptional that the target audience will convert in seconds after viewing it, sadly this is not true. Here are 5 landing page mistakes that most marketers make and lose conversions.

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Vanhishikha Bhargava 0 Comments November 29, 2016 Conversion Rate Optimization Landing Page Optimisation Uncategorized

How To Optimize SaaS Landing Pages for Maximum Conversions

SaaS companies usually face a challenge when it comes to converting their target audience. The reason being, their ideal customers may or may not be from a technical background and they simply can’t take a one-size-fits all approach with their marketing campaigns. The same holds true for their landing pages.

So here are a few tips to optimize them for higher conversions.

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Vanhishikha Bhargava 0 Comments November 24, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

Landing page optimization: Should you use Single or multi column forms?

When creating a landing page, most of us have asked ourselves and Google one question – what kind of form should we use? A single column or a multi – column form? Is the single column form going to make the process look too long or is the multi – column form going to make it look like the visitor needs to go through too many steps to convert? In this post, we’re going to answer this question once and for all.

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Vanhishikha Bhargava 0 Comments November 21, 2016 Conversion Rate Optimization Landing Page Optimisation

8 Call-to-Action A/B Tests to Run on Overlays to Get More Email Subscribers

While you can test just about every aspect of the overlay – design layout, colors, marketing message, CTA and even triggers, it is important to start small. By testing small changes you’re able to measure results more effectively and understand what clicks with your audience the best.

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Vanhishikha Bhargava 0 Comments November 17, 2016 Bounce Prevention Conversion Rate Optimization Email Marketing Exit Intent

Avoiding conversion tracking mistakes: Know the difference between leads and conversions

If you have been in the marketing industry, there is certainly one demand you have come across – increasing the traffic to a website as the primary goal. Most businesses focus on activities that help them drive a decent amount of traffic to their website, which is then expected to explore the products and services they offer, and maybe, turn into leads if not customers.

Let’s be honest, the goal isn’t entirely wrong. You do need to bring people to your business and make them understand what you’re about, before trying to sell anything to them.

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Pavlos Linos 0 Comments November 11, 2016 Conversion Rate Optimization

Why Your Business Needs To Focus On The Customer Journey More Than Sales And How

In a generation where the consumers are consistently looking for value as well as information that helps them make a well informed purchase decision, it is important to keep the consumer-first approach in mind at all times.

In this post, we’re going to discuss why it is becoming increasingly important for businesses to focus on the customer’s journey more than just their sales graph.

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Vanhishikha Bhargava 0 Comments November 8, 2016 Marketing Uncategorized

The 8 Step Checklist To Creating An Engaging Popup

Popups – one of the most controversial, yet the most effective website elements of a website when it comes to capturing the visitor’s fleeting attention.

But it isn’t just about capturing the visitor’s attention. It is all about what you do with it once you have their attention. Because in the end, if your business website has a goal, then you’re directing the visitor towards an action that adds up to it.

So how does your popup ensure it stimulates an action that is relevant to you?

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Vanhishikha Bhargava 0 Comments October 31, 2016 Bounce Prevention Commerce Conversion Rate Optimization Ecommerce Exit Intent

8 Simple Customer Retention Strategies To Decrease Your Churn Rate

The main difference between a business that has grown sustainably over the years and one that died out like a flame, is the ability to retain customers. What the industry likes to refer to as, Customer Lifetime Value (CLV). The things your business does to retain the customer might add the smallest of increases in CLV to the largest of gains in the long term. But this number is directly affected by the customer churn rate.

And if your churn rate is higher than 10%, even the new business coming in is not going to help you grow. So here are 8 tried and tested customer retention strategies that will help you reduce the churn rate.

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Vanhishikha Bhargava 1 Comment October 21, 2016 Content Marketing Marketing

How To Create A Customer Centric Landing Page In 6 Steps

Identifying and understanding your target audience is a must if you want to create offers that resonate with them. And the same holds true when designing a landing page.

Every element on a landing page ‘must’ be meant for your target customers – from the landing page copy to the call-to-actions, it needs to be about them if you want conversions.

So how do you put together a customer centric landing page?

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Vanhishikha Bhargava 1 Comment October 20, 2016 Conversion Rate Optimization Landing Page Optimisation

Which is the best colour for a converting landing page? We found out!

When you’re running a paid campaign to promote your brand, a product or a service, you want to ensure that every aspect of it adds value to the customer and nudges him towards the point of conversion.

And when you’re making the efforts to optimize your copy as well as design to suit the target customer’s needs, why not take into consideration the color scheme as well? After all, it does fall under the aesthetics of your web page.

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Vanhishikha Bhargava 0 Comments October 18, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

Is Google’s New Update Killing Mobile Popups? We Think Not.

According to the official statement published on the Google blog, a new algorithm update changes includes making content easily accessible to the mobile user. More specifically targeted at the web pages that use ‘intrusive interstitials’ hampering the user experience to promote their own products and services.

Here’s taking a look at why we think mobile popups are still not dead – but all you need to focus on, is the strategy!

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Pavlos Linos 0 Comments October 14, 2016 Conversion Rate Optimization Landing Page Optimisation Mobile Popups

7 Simple Tips To Use Landing Pages More Effectively

The main aim of every marketing and sales strategy, is to generate leads and eventually turn them into customers.

While there are a number of ways to engage your target audience – such as running paid social advertisements, blogging, offering ebooks, etc, the most effective one to turn them into leads is a landing page.

Here are the 7 tips that will help you create the perfect landing page for your next marketing campaign.

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Vanhishikha Bhargava 0 Comments October 10, 2016 Conversion Rate Optimization Landing Page Optimisation

15 Popup Design Inspirations To Convert Your Website Visitors Into Customers

Popups are website elements used to grab a visitor’s fleeting attention towards something that the business wants to promote. But often these tend to look too irritating or intrusive in nature to internet users. So backing popups with our exit intent technology, we’re here to share 15 popup design inspirations that your visitors will absolutely fall in love with.

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Vanhishikha Bhargava 0 Comments September 26, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent Landing Page Optimisation

10 Tools You Need To Improve Customer Experience On Your Website

Customer experience or user experience is the sum of the experience that people from your target market have on your business website. From browsing to navigating and exploring your products/services, understanding what you do and making an interaction with you, each of these aspects define how you rank on the Net Promoter Score (NPS).

The higher the NPS, the better has been your customer’s experience on-site. And the better the experience, the faster the companies grow in terms of customer/visitor loyalty.

So here are 10 tools that will help you understand your customers better and optimize their experience on your website (as well as improve your conversion rates).

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Vanhishikha Bhargava 1 Comment September 1, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

Why Popups Are Not Dead And Which Of Them Really Work

Internet users often function differently. While some don’t require a nudge to convert or take an action, there are those who need to be put on the track to conversion. So just like the contextual call-to-action in the takeaway of your post, popups do work.

Here’s taking a look at why we think popups work and what makes for a high converting popup.

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Vanhishikha Bhargava 2 Comments August 29, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent Landing Page Optimisation

7 Landing Page Design Tips That Will Get You More Customers

Creating a landing page that converts isn’t an easy job. There is a lot that goes behind doing so – understanding what the audience wants, what would make them act and how it is possible to follow all the design trends they expect a business to follow for a seamless experience.

Here are a few tips you should incorporate in your landing page design for better results.

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Vanhishikha Bhargava 1 Comment August 26, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing Web Designing

5 eCommerce Trends You Need To Catch Up With For More Customers

The field of eCommerce has seen immense growth over the last few years. And as more businesses continue to hop on to the eCommerce bandwagon this year, the market competition is also rising.

But that doesn’t mean you only keep increasing your marketing budgets. There are trends and tricks you need to adopt into your business strategy, and make the most out of to consistently keep acquiring new customers.

With online sales projected to continue to grow, here are the top 5 innovative eCommerce trends that you need to catch up.

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Vanhishikha Bhargava 0 Comments August 25, 2016 Commerce Conversion Rate Optimization Ecommerce Web Designing

Are Your Exit Intent Popups Optimized For Conversions?

Popups are the reason business websites are able to draw the fleeting attention of an internet user, and possibly convert them into its leads or customers. Be it by offering a lucrative incentive or simply a rock solid value proposition. But it is also important to ensure popups don’t break the natural flow of a visitor’s browsing – this is where exit intent comes in.

Here’s taking a look at the key factors that play in to optimize an exit intent popup.

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Vanhishikha Bhargava 1 Comment August 24, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation Marketing

How Media Companies And Blogs Can Reduce Bounce Rates And Increase Conversions With Exit Intent Popups

Look around and you’ll see just how many individuals, brands and businesses have taken to content marketing. For that matter, you will see how focused everyone has become at establishing their digital presence – be it their website, social media or communities where their target audience is the most active.

But as these numbers increase, the challenges of converting people are also increasing. Businesses can rarely get their visitors to subscribe to their newsletter – no matter how well their content is crafted. Case in point being, media companies.

Here’s taking a look at how exit intent popups can reduce your bounce rates and increase conversions.

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Vanhishikha Bhargava 0 Comments August 4, 2016 Bounce Prevention Content Marketing Conversion Rate Optimization Exit Intent Marketing

6 Ways To Use Exit Intent Popups To Boost Your Website Conversion Rate

According to Conversific.com, 30% of the top 1000 US eCommerce sites use overlays – 22% using entry overlays, 14% using exit overlays and 6% using both. Personally, we prefer not interfering with the user experience on a website and let them browse in peace.

Our Exit intent technology is an innovative and smart tool that allows you to target visitors right before they leave your website. And we’re bringing that technology to eCommerce.

Here we are taking a look at 6 ways in which you could use exit intent popups to boost your conversion rate.

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Vanhishikha Bhargava 1 Comment August 2, 2016 Bounce Prevention Commerce Ecommerce Exit Intent

How To Boost Your eCommerce Homepage Conversions In 25 Steps

Your home page is your first chance at creating an impression on your target audience. Now this could work in two ways – it could either convert the visitor or drive him away for good. So here’s taking a look at the 25 things you absolutely need on your homepage to ensure a higher conversion rate – irrespective of the design you have opted for your store!

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Vanhishikha Bhargava 1 Comment July 12, 2016 Commerce Ecommerce

Why You Need To Give Video Landing Pages A Chance

We’ve talked about having a great landing page a number of times before, but we haven’t really taken into consideration the various kinds of landing pages one can create for a business. Case in point being, video landing pages.

While using a video might seem really tempting – thanks to the storytelling opportunity it gives you, it isn’t necessary that you ‘should’ use a video on your landing page. Here’s taking a look at what kind of marketing campaigns and which businesses should use video landing pages.

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Vanhishikha Bhargava 0 Comments July 7, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

10 Conversion Optimization Podcasts Every Marketer Must Listen To

Many businesses have started creating short podcasts as a content type to share industry information and knowledge with their audience. So we decided to go on a hunt ourselves to bring together the best of conversion podcasts in the market!

Here are 10 conversion optimization podcasts that we highly recommend business owners or marketers should listen to.

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Vanhishikha Bhargava 2 Comments June 7, 2016 Conversion Rate Optimization

7 CRO Mistakes You’re Definitely Making (And What To Do Instead)

When trying to establish a brand’s presence online, most of us put in hours to create marketing and sales campaigns, executing online and offline strategies, and optimizing every digital asset for maximum conversions. But despite that, about 80% of us end up making a few conversion rate optimization mistakes.

Considering the consistently changing digital trends, you’re not to blame. But if you really do want to leverage from every digital effort you make, here are a few mistakes you need to rule out immediately.

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Vanhishikha Bhargava 0 Comments May 17, 2016 Conversion Rate Optimization