Posts in conversion rate optimization tips

7 Little (Big) Reasons Why People Hate Your Business Website

You have spent endless hours creating your business website. You also have a great marketing strategy to pull in traffic from social media and search platforms. While you succeed at getting people to your website, somehow they leave almost instantly – without converting.

In some cases though the marketing campaign and the business website value proposition don’t match up. But in other cases, there are those little hidden reasons that make people instantly hate you. We are going to discuss the later because no one really wants to be hated!

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Vanhishikha Bhargava 2 Comments December 5, 2016 Conversion Rate Optimization Landing Page Optimisation Web Designing

8 Simple Customer Retention Strategies To Decrease Your Churn Rate

The main difference between a business that has grown sustainably over the years and one that died out like a flame, is the ability to retain customers. What the industry likes to refer to as, Customer Lifetime Value (CLV). The things your business does to retain the customer might add the smallest of increases in CLV to the largest of gains in the long term. But this number is directly affected by the customer churn rate.

And if your churn rate is higher than 10%, even the new business coming in is not going to help you grow. So here are 8 tried and tested customer retention strategies that will help you reduce the churn rate.

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Vanhishikha Bhargava 1 Comment October 21, 2016 Content Marketing Marketing

13 Hacks To Reduce Bounce Rates And Keep Your Website Visitors Engaged Longer

Internet users have a really short attention span. You can allure them to your website with catchy advertisement or an article titled to peak their interest, but how long would they stay on your website? That’s hard to say.

If your Google Analytics has been screaming of a very high bounce rate (something to the tune of 80% consistently), you’re not alone. Most business websites and blogs face a similar issue, no matter how well thought they optimization strategy is.

So here’s taking a look at a few ways to keep a visitor engaged on your website for a longer period.

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Vanhishikha Bhargava 1 Comment August 23, 2016 Content Marketing Conversion Rate Optimization Ecommerce Exit Intent Landing Page Optimisation

How To Use Psychology To Get More Conversions (Part 1)

Are you interested in knowing how to get more people purchase your products and services, without you having to pursue them over and over again?

Contrary to popular belief, an effective marketing plan isn’t the only factor that plays into increasing the conversion rate of your website. The key to a successful business marketing plan is being able to understand a bit of customer psychology as well.

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Vanhishikha Bhargava 3 Comments March 3, 2016 Conversion Rate Optimization

How To Create An About Us Page That Doesn’t Suck!

Remember how we had a hard time back in school when someone would ask us to write a paragraph about ourselves? We had a lot to write and yet never had the ‘right words’ to put it across. The same holds true for most businesses out there while creating an ‘about us’ section on their website. So here are some conversion rate optimization tips for creating an about us page that converts.

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Vanhishikha Bhargava 0 Comments March 1, 2016 Content Marketing Conversion Rate Optimization Copywriting

9 Uncommon Conversion Rate Optimization Tips You Should Use Today

If you’re getting a lot of traffic to your website or landing page and still not getting enough people to convert, it is time to think over your conversion strategy. Sometimes going beyond what the conventional conversion rate optimization tips state is the key to success! And no, using a different bright colour (read, never used before) for your call to action doesn’t count.

Here are 9 uncommon conversion rate optimization tips you must use now!

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Vanhishikha Bhargava 1 Comment February 25, 2016 Conversion Rate Optimization

Are CAPTCHAs Killing Your Conversions?

Remember the last time you were asked to prove you were ‘human’ by entering a CAPTCHA code that looked just 2 things on your favourite website? Ugly and Irrelevant.

And we have often found ourselves muttering about how these businesses don’t give two hoots about a good user experience. But we often tend to implement the same unpleasing things in the hope of improving our SEO, conversions and following what are competitor is doing – all mostly in vain.

While there are various ways to improve user experience, let’s talk about why you should remove the one that we all HATE to improve your conversion rates: CAPTCHAs.

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Vanhishikha Bhargava 3 Comments February 9, 2016 Conversion Rate Optimization

Conversion Rate Optimization Tips: How Load Time Affects Conversions and What To Do About It

According to a post on Kissmetrics, 47% of consumers expect a web page to load in 2 seconds or less and about 40% of people abandon a website that takes more than 3 seconds to load. In simpler words, a one second delay in page response can result in a 7% reduction in conversions.

Here are 5 easy ways to reduce your website’s loading time.

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Vanhishikha Bhargava 10 Comments February 4, 2016 Conversion Rate Optimization

CRO Tips: Conversion Rate Optimization Trends To Get You Set To Rock 2016

According to a survey by Venture Beat, conversion rate optimization is one of the most important aspects of modern day content marketing. And the ever increasing competition of businesses on the web just backs it.

Marketers today are striving to become more creative in content marketing and that’s exactly where conversion rate optimization comes in. But with just about everyone out there trying to optimize their conversions, how do you stand out?

Here are the top conversion rate optimization trends for 2016 that you can adopt before anyone else does!

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Vanhishikha Bhargava 0 Comments January 28, 2016 Conversion Rate Optimization