Posts in copywriting tips

Creating A Business Value Proposition That’s Absolutely Irresistible

What makes a website visitor turn into your customer? A value proposition where he sees himself benefitting in one way or the other with what the business has to offer.

Many studies suggest that most businesses don’t succeed because they have a weak value proposition compared to their competitor. Or they aren’t able to show what value the visitor can get at the right time – once the visitor’s attention is lost, your customer is as good as gone.

So here’s taking a look at a few value propositions that are so irresistible that no visitor can say no.

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Vanhishikha Bhargava 0 Comments October 27, 2016 Marketing

13 Warning Signs Your Web Copy Needs To Change

We have all spent countless hours on our website copy. Redesigning it to fit current trends, rewriting it time and again so that it reads well, includes all the questions our audience wants answers to and tried different calls-to-action to make it relevant to our marketing campaign, and so on. But there are no conversion rate optimization tips out there that give the warning signs of a web copy that hasn’t been working for you.

Here are 13 most common warning signs of a crappy web copy.

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Vanhishikha Bhargava 1 Comment February 16, 2016 Conversion Rate Optimization Copywriting

Copywriting Tips For Your Landing Page: 6 Mistakes That Kill Your Conversion Rate

Landing pages come with no rule book. While the most basic design with only 100 words might work for a business, it might just bring down the conversions of another. Deciding on a design and creating a converting copy for the same can be a daunting task.

And since it is always to start with something in mind, here are the 6 landing page copywriting tips to keep in mind – rather, the mistakes you must avoid.

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Vanhishikha Bhargava 0 Comments December 17, 2015 Conversion Rate Optimization Copywriting