Posts in data marketing

5 Lead Nurturing Mistakes That Are Making Your Business Lose Customers

Most businesses are able to run marketing campaigns that result in micro and macro lead generation. But let’s get to the final part of it, just how many of these leads are they able to effectively convert into customers? Yes, paying customers?

This is where lead nurturing plays a huge role.

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Vanhishikha Bhargava 2 Comments November 14, 2016 Content Marketing Email Marketing Landing Page Optimisation Marketing

Why Your Business Needs To Focus On The Customer Journey More Than Sales And How

In a generation where the consumers are consistently looking for value as well as information that helps them make a well informed purchase decision, it is important to keep the consumer-first approach in mind at all times.

In this post, we’re going to discuss why it is becoming increasingly important for businesses to focus on the customer’s journey more than just their sales graph.

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Vanhishikha Bhargava 0 Comments November 8, 2016 Marketing Uncategorized

5 Reasons Your Business Should Consider Conducting A Survey

The importance of data based marketing is rising by the day. But observing how the consumer market now seeks relevance and context in everything they are promoted, this trend doesn’t come as a surprise. It is also pretty clear that data marketing is here to stay and no marketer or business can scoot around it.

So here’s taking a look at a few reasons why every business should conduct a survey.

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Vanhishikha Bhargava 1 Comment August 22, 2016 Conversion Rate Optimization Marketing