If your efforts in content marketing are providing you less and less results (lower visits, leads, sales, etc.), I guarantee that you aren’t the only one and now is the right time to make a change in your strategy. Because if you don’t adapt, your competition will and that will put you at an even greater disadvantage.
Content Marketing tactics that worked perfectly 12 to 24 months are no longer designed to give your results or a good return on investment today. Let’s just say, what’s gone is gone and shouldn’t be brought back.
Based on our experience with trying and testing different content marketing approaches since 2008 (more specifically thanks to our own errors), here are the 5 errors that result in you losing your customers.