Posts in ecommerce marketing

Analysing Consumer Buying Behaviour – Online vs Brick & Mortar Race

There has long been a debate about the impact that eCommerce will have on the traditional brick and mortar retail. While almost all believe that eCommerce sales will continue to encroach on sales through physical storefronts, not everyone projects only doom and gloom for “real world” retailers.

Those that believe in the long-term viability of brick and mortar shopping point to examples of e-retailers like Amazon opening physical stores. They argue online shopping will never be able to replicate
the emotional connection and tactile experience that many consumers prefer.

Here’s taking a look at the changing consumer behaviour.

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Today's Expert 0 Comments May 16, 2017 Ecommerce Marketing

10 Simple Ways to Boost Conversions for Online Merchants

How do you feel when you hear the phrase “conversion optimization”? Or “boosting conversions”? For the not-so- marketing savvy, these words can make him or her cringe. There are so many elements to keep in mind that it can feel overwhelming.

In this article, we’re going to show you how to use the psychology behind dating, which is very much like buying, to walk you through 10 simple ways to boost conversions for your online store.

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Today's Expert 0 Comments April 20, 2017 Conversion Rate Optimization Ecommerce

8 eCommerce Statistics You Need To Know To Get More Sales

Running an online store in an ever expanding industry is challenging. Right from getting your products discovered to nudging people to buy from your brand, nothing is easier any more and even the best of strategies don’t seem to work for anyone.

That’s where you need to understand your industry statistics and we have found the 8 numbers that will make or break your eCommerce success.

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Vanhishikha Bhargava 0 Comments April 4, 2017 Ecommerce

Why Customer Reviews Are Your Ticket To More Sales And How To Get Them

Let’s face it, it is becoming increasingly important to win the trust of your target market to effectively convert them into customers. Considering the number of businesses coming online with their products and services, and the number of times the consumers face fraud, it is only obvious for them to make sure they are interacting with the right brand before committing to it.

So we decided to delve a little deeper into why customer reviews are what your business needs to get more sales and how you can get them.

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Vanhishikha Bhargava 1 Comment March 16, 2017 Conversion Rate Optimization Ecommerce

How To Make Your Online Store Visitors Say Hello!

Let’s face it, out of the 100 visitors that your online store gets, there are practically just about 20 who interact with you and only 2 who make the purchase. So are the remaining visitors redundant? Can they not be converted into customers?

We think not.

In this post, we’re going to share a few ways to make your online store visitors interact with you without seeming too pushy!

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Vanhishikha Bhargava 0 Comments March 9, 2017 Commerce Ecommerce

eCommerce Hacks: How To Turn Your Mobile Visitors Into Customers

When was the last time you purchased your favourite products from an online store? Most likely while travelling to and fro from your office, sitting at a cafe enjoying a cup of coffee or spending the day in bed, browsing and buying the products you like. Yes, you made most of your purchases on the go and there’s nothing wrong with that!

Then why expect the same from your customers?

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Vanhishikha Bhargava 0 Comments February 28, 2017 Commerce Conversion Rate Optimization Ecommerce

10 eCommerce Growth Hacking Tricks For Your Online Store

Online store owners know one thing for sure by now – there is a whole lot of competition out there that they need to face before getting to their ideal customers. No matter the number of deals they are running or the range of products they have on offer, there’s always another store that is beating them to it.

So while you’re looking for some hacks to stand out in the competition, we decided to share some too.

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Vanhishikha Bhargava 0 Comments February 16, 2017 Commerce Ecommerce Growth Hacking

10+ Things That Are Killing Your Online Store Sales

The eCommerce industry is booming and with the convenience that online stores offer to consumers, it doesn’t come as a surprise. But in their zest to taking products and services online, and standing out from the competitors, most eCommerce businesses end up making little mistakes.

Mistakes that result in loss of sales to their competitors!

In this post, we’re going to discuss the website elements that could be killing your online store’s sales.

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Vanhishikha Bhargava 0 Comments February 9, 2017 Conversion Rate Optimization Ecommerce

How To Use Surveys To Increase Your online Store Sales

A typical consumer today has the option of purchasing a product from at least ten brands or online stores. Each of these stores have competitive prices to offer and the only criteria that makes a visitor decide which one to buy from – the one that understands his needs the best or has a proven record of happy customers.

But how do you know your customers are even happy or what your store visitors are looking for? By asking them of course. And this is where surveys come in.

In this post, we’re going to share a few ways to use surveys to increase your online store sales.

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Vanhishikha Bhargava 0 Comments February 2, 2017 Commerce Conversion Rate Optimization Ecommerce

10 Smart Ways To Promote The New Products Of Your Store

The one challenge that most online stores face, is getting all of their product ranges discovered. While advertisements do the trick for them sometimes, at all other times their visitors leave without checking out what else they have to offer under the same category and the others.

Low discovery rate automatically means lesser value sales. So in this post, we decided to take a look at some ways that can help online store promote their new product ranges effectively.

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Vanhishikha Bhargava 0 Comments January 31, 2017 Bounce Prevention Commerce Conversion Rate Optimization Ecommerce

6 Ways To Cross Sell Your Online Store Products For Bigger Sales

You have been driving a sustainable traffic to your online store and getting considerable amount of sales as well on a few products. But what about the other products that you offer in different categories or the order value that your store has been averaging over time? Don’t you want to sell more products while you have a visitor’s attention? Don’t you want to increase the order value while you still have a chance to persuade the shopper?

In this post, we are going to look into a few tactics that will help you cross sell on product pages.

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Vanhishikha Bhargava 1 Comment January 26, 2017 Ecommerce Exit Intent

9 Tips To Get Repeat Sales Post The Holiday Season

Now that the holidays are over, most businesses will see a drastic dip in their sales. You could blame it on all the accounting that most people are upto right after their vacations, or simply on them getting back to work, a dip in sales is reality to most.

In a previous post, we discussed a few strategies on how businesses can ensure their sales don’t take a major hit. But in this post, we’re going to discuss how you can use the customers you gained during the holidays to get repeat sales for your store.

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Vanhishikha Bhargava 2 Comments January 12, 2017 Commerce Conversion Rate Optimization Ecommerce

10 Must-Do Steps for Successful Mobile Commerce Strategy

The ubiquitous usage of smartphones among millennials has helped usher in a new trend in online shopping, namely mobile commerce. Young people within the millennial generation spend an alarming amount of time on their smartphones. The mobile commerce trend embodies the incorporation of smartphones into everyday life and has become one of the most exciting prospects in online marketing.

Here are 10 steps to create a mobile commerce strategy that actually converts.

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Today's Expert 0 Comments January 10, 2017 Commerce Conversion Rate Optimization Ecommerce Landing Page Optimisation

6 Tips To Writing A Product Description That Actually Sells

Online shopping is meant to be easy. No having to drive to the store a couple of miles away, move through crowds to reach your favourite brand showrooms or sift through endless clothes kept on display to find the one you have been looking for. But somehow, online stores fail to understand this very basic need of shoppers.

If shoppers don’t understand what the product is, how are they supposed to make a decision of buying it or not? In this post, we’re going to discuss how to improve your online store’s product descriptions to offer a better customer experience and get more sales.

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Vanhishikha Bhargava 0 Comments January 3, 2017 Commerce Conversion Rate Optimization Ecommerce

How To Ensure Your Post Holiday Sales Don’t Take A Hit

In a previous post, we discussed how eCommerce stores can boost their holiday season sales. But let’s face it, the zeal to shop online isn’t endless and is eventually going to come to an end as the new year sets in.

Most businesses see a drastic dip in their sales post the holiday season. While some are able to recover from it quickly and bring it to plateau, there are others that have a tough time trying to level up their performance. In this post, we’re going to share a few tips to help you ensure your post holiday season sales don’t take a severe hit!

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Vanhishikha Bhargava 1 Comment December 29, 2016 Commerce Conversion Rate Optimization Ecommerce

5 Signs Of Conversion Leaks From Your Online Store (Save Those Sales!)

Your eCommerce store is forever working on how to drive more traffic to its web pages. But how many times have you actually looked back to see the number of people turning into customers? Like, actually visiting some of your product pages and making a purchase or some sort of interaction before leaving?

In this post, we’re going to take a look at the signs of conversion leaks that is causing your eCommerce store hundreds of lost sales.

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Vanhishikha Bhargava 0 Comments December 27, 2016 Commerce Conversion Rate Optimization Ecommerce

7 Ways To Improve Your eCommerce Category Filters For More Sales

As an avid online shopper (a pretty shameless, rather proud one at that), I know one thing for sure – no matter how much time I really have on hand, I never have enough time to go through each and every product range on an online store.

And the same holds true for other shoppers. Here’s how to make your filters better optimized!

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Vanhishikha Bhargava 0 Comments December 12, 2016 Commerce Conversion Rate Optimization Ecommerce

16 Tips For eCommerce Stores To Bag More Holiday Season Sales

Each one of us is practically gearing up for the holiday season and let’s be honest, why wouldn’t anyone? It is the perfect time to join in the festivities with your target market, tap into the market opportunities and become a perfect part of their lives!

Okay, the last bit might sound a little unrealistic. But you get the point, don’t you?

Holiday season is that time of the year when businesses put their best foot forward to ensure they stay in sight of their target audience, while their competition has a tough time even grabbing their attention.

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Vanhishikha Bhargava 0 Comments December 8, 2016 Commerce Conversion Rate Optimization Ecommerce Marketing

Why Email Marketing Is A Must For eCommerce Success

The eCommerce industry is fast expanding. Whether you sell customized t-shirts, posters, grocery or even baby products, there are at least a thousand others who are doing the same. While this has resulted in the consumer market loving online shopping, it has also made it a challenge for the eCommerce businesses to acquire new customers.

Here’s why email marketing is important for an eCommerce business’s growth and success.

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Vanhishikha Bhargava 1 Comment October 19, 2016 Commerce Ecommerce Email Marketing

7 Actionable eCommerce Marketing Tips To Boost Your Sales (Almost) Instantly

Do you run an eCommerce business? Do you want more traffic to your online store and more sales? Well, of course you do!

But with the increasing competition in the market, chances are, you’ll probably be losing at least 30% of your traffic to another business. No matter how big your discounts are and how long your sales run, there will always be another business who is willing to go a step further.

So here are 7 marketing tactics and the tools you can use to implement them for boosting your sales almost instantly.

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Vanhishikha Bhargava 0 Comments September 12, 2016 Commerce Conversion Rate Optimization Ecommerce Marketing

8 Cart Abandonment Fixes That Don’t Involve Offering Incentives

Despite offering the best of products or services to their target market, most businesses face the challenge of cart abandonment. Baymard Institute’s study says that the average documented shopping cart abandonment rate is almost 68. 63%.

But you can’t just keep offering discounts for sales right? So here’s taking a look at 8 cart abandonment fixes that don’t involve offering discounts.

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Pavlos Linos 1 Comment September 8, 2016 Commerce Ecommerce

15 Must-Have Online Store Tools To Get More Sales

With the eCommerce industry growing faster than ever before, it is becoming harder for businesses to not just establish themselves in the digital market, but also acquire new customers and retain them. This is where a robust strategy, backed by data and the right set of tools come in.

Here are 15 tools that are an absolute must have for an online store’s effective marketing and customer acquisition.

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Vanhishikha Bhargava 4 Comments August 31, 2016 Commerce Conversion Rate Optimization Ecommerce Exit Intent

Crafting The Perfect Coupon Popup For High Conversions

Offering visitors incentives to make them convert is an age old and yet, very effective marketing tactic. It has proven time and again, that internet users are forever on the lookout for good deals around what interests them as well as what’s useful to them – they can practically stall the purchase of a much needed microwave, if the need be!

But here’s how you need to make a coupon popup, if you want an exiting visitor to stay back and convert.

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Vanhishikha Bhargava 0 Comments August 16, 2016 Bounce Prevention Commerce Conversion Rate Optimization Ecommerce Exit Intent Landing Page Optimisation

7 eCommerce Email Marketing Tactics To Boost Your Sales

Setting up and running an eCommerce business is a tough job. But what’s tougher in the increasing market competition today, is acquiring new customers. The only thing that actually defines the success of an eCommerce business, is their ability to monetize from their resources.

Here are some eCommerce email marketing tactics that will definitely bag you more sales!

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Vanhishikha Bhargava 10 Comments July 21, 2016 Commerce Ecommerce Email Marketing Marketing