Email marketing is a twisty game. First, it is hard for you to even get people to opt in to your email list and then it becomes difficult to make them read your emails. It is an endless cycle of challenges coming a business marketer’s way and there is practically no end to it.
So what is it that the subscriber wants to read?
Definitely not the same email.
Here’s taking a look at the different types of emails you should be sending to your subscribers, but probably aren’t.