Posts in inbound marketing

Content Marketing Hack: Getting 80x More Shares!

We all know how challenging it is to find topics that your target audience would resonate with and then work on them to churn out a content piece that delivers value to the readers. But more often than not, the most informative of content pieces get ignored – simply because their cover wasn’t ‘attractive’ enough. And by cover we mean, the title of the content piece!

In this post, we are going to share a few title ideas and formulas that will get your content pieces read.

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Vanhishikha Bhargava 0 Comments May 18, 2017 Content Marketing

8 Content Marketing Hacks to Make Money With Blogging

Greetings to fellow bloggers out there hustlin’ to make it big. It’s a new year and many of us are wondering which content marketing hacks still work and which of them generates the most traffic (a.k.a. $$$).

We got down to business and analyzed our blog’s traffic to figure out on what to focus in 2017 and which were the content marketing hacks that produced the best results.

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Vanhishikha Bhargava 0 Comments January 29, 2017 Uncategorized

Why Visual Content Marketing Is Your Knight In Shining Armour This Year

Content marketing has become an industry must-have. Whether it is brand awareness you’re aiming at, acquiring customers or simply starting to rank on search engines for the products and services you offer, there is no way to avoid this inbound marketing tactic.

But as businesses across different industries catch up with this marketing trend, marketers are struggling to get their content pieces noticed. As a matter of fact, some of the best and most informative pieces in 2016 have gone ignored or did not reach as big an audience as they should have!

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Vanhishikha Bhargava 0 Comments January 17, 2017 Content Marketing Marketing

6 Content Marketing Trends That Will Help You Shine In 2017

Riding into 2017, content marketing has surely come a long way. From businesses just focusing on writing blogs related to their niche to them moving on to associating them with their business goals; from general blog analytics to associating marketing metrics with the same, this marketing tactic has proven to grow businesses exponentially when followed through with a robust strategy.

Here’s taking a look at the content marketing trends for 2017 that will define your success!

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Vanhishikha Bhargava 2 Comments December 16, 2016 Content Marketing Marketing

How To Supercharge Your Content Marketing Strategy With Infographics

There’s a lot of content out there. What are you doing to make your content stand out?

At this point, I don’t need to tell you that visual content tends to perform better than text content. It’s something we know intuitively. When you scroll through your Instagram feed, like your friends’ pictures on Facebook, and peruse Pinterest for inspiration, it’s a testament to that.

Basically, if you haven’t found a way to incorporate visuals into your content marketing strategy, what the heck have you been doing?

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Today's Expert 0 Comments December 14, 2016 Content Marketing Marketing

8 Ideas That Your eCommerce Store Blog Can Use Right Away

This year has been all about content marketing. And as the next year comes around, we’re getting all set with our content in place because there is no way you can do without content marketing!

But a common notion that surrounds content marketing is that it is only meant for a few types of businesses. The truth is, as long as you can add value to your customers, your business can and should blog. In this post, we’re going to share how eCommerce businesses can make use of blogging to grow their sales.

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Vanhishikha Bhargava 2 Comments December 9, 2016 Commerce Content Marketing Ecommerce

What Is Skyscraper Content And How Your Business Can Use It For Rapid Growth

Content marketing is riding the high wave and as the new year gets welcomed in, we’re pretty sure its popularity isn’t going to decrease any time soon. But just any other marketing tactic in the industry, there are various trends in content marketing that come into being, live a while and then some of them die out on their own.

But the current obsession amongst marketers is a trend called skyscraper content marketing.

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Vanhishikha Bhargava 0 Comments December 1, 2016 Content Marketing Marketing

The 4 Types Of Content Your Business Needs To Get More Customers

Content marketing has been riding the high waves throughout this year and from where we see it, it is going to continue to do so the next year as well. In fact, it is going to become the only way that businesses can convert their target audience into customers – yes, the more value you add to your target market, the greater are the number of customers you would get.

With the new year right around the corner, here’s taking a look at how you can use content to get more customers.

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Vanhishikha Bhargava 0 Comments November 10, 2016 Content Marketing Marketing

5 Tips To Boost Content Reach Without Burning A Hole In Your Pocket

Content marketing is a challenging tactic to master. Be it the smallest of businesses who are just starting out with it or the largest in the industry, everyone stumbles their way to making their strategies work. But things get more difficult when your content marketing efforts are to be restricted to a specific budget and minimal resources.

Here are 5 low cost content distribution tactics that will not just boost your content reach but also help improve your content marketing strategy’s results.

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Vanhishikha Bhargava 1 Comment November 2, 2016 Content Marketing Marketing

The secret to Content Virality – revealed!

We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!

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Vanhishikha Bhargava 2 Comments October 3, 2016 Content Marketing Marketing Social Media Marketing

6 Type Of Blog Posts Your Audience Will Definitely Love You For

Content marketing is ‘the’ thing for businesses today – be it B2B or B2C. But here’s the thing, with the expanding use of internet and thousands of businesses generating thousands of content pieces every day, it is becoming really had to capture an internet user’s attention.

So here we are listing down the 6 types of blog posts that will actually make your readers fall in love with you.

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Vanhishikha Bhargava 1 Comment September 13, 2016 Content Marketing Marketing

Why Your Content Marketing Strategy Is Just Not Successful (5 Lessons Learnt Over 8 years)

If your efforts in content marketing are providing you less and less results (lower visits, leads, sales, etc.), I guarantee that you aren’t the only one and now is the right time to make a change in your strategy. Because if you don’t adapt, your competition will and that will put you at an even greater disadvantage.

Content Marketing tactics that worked perfectly 12 to 24 months are no longer designed to give your results or a good return on investment today. Let’s just say, what’s gone is gone and shouldn’t be brought back.

Based on our experience with trying and testing different content marketing approaches since 2008 (more specifically thanks to our own errors), here are the 5 errors that result in you losing your customers.

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Today's Expert 1 Comment August 30, 2016 Content Marketing

5 Reasons Your Blog Readers Are Not Converting And How To Fix It

Does your blog site get a lot of traffic, but not enough conversions? Are people still leaving without subscribing to your newsletter, following you on social media or purchasing a product you’re recommending?

You’re not alone. Here’s taking a look at the reasons why your readers don’t convert and what you can do about it.

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Vanhishikha Bhargava 1 Comment August 11, 2016 Content Marketing Conversion Rate Optimization