Posts in landing page optimization

3 Tips For The Perfect Hero Shot That Converts More For Your Landing Page

What’s the first thing that gets noticed on a landing page, often defining whether the visitor would like to engage with the business or not?

While some might say it is the hero title – which is absolutely true, we think the creative used with it matters just as much – i.e. the hero shot. It is the one thing that is ‘guaranteed’ to instantly draw the visitor’s attention to the hero title.

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Vanhishikha Bhargava 0 Comments December 19, 2016 Conversion Rate Optimization Landing Page Optimisation

5 Silly Landing Page Mistakes Killing Your Conversions

You probably already know that getting visitors to your landing page via digital campaigns is just a small step towards your business goal. Converting on the other hand, is a different ball game altogether.

While most of us like to think that our products and services are so exceptional that the target audience will convert in seconds after viewing it, sadly this is not true. Here are 5 landing page mistakes that most marketers make and lose conversions.

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Vanhishikha Bhargava 0 Comments November 29, 2016 Conversion Rate Optimization Landing Page Optimisation Uncategorized

How To Optimize SaaS Landing Pages for Maximum Conversions

SaaS companies usually face a challenge when it comes to converting their target audience. The reason being, their ideal customers may or may not be from a technical background and they simply can’t take a one-size-fits all approach with their marketing campaigns. The same holds true for their landing pages.

So here are a few tips to optimize them for higher conversions.

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Vanhishikha Bhargava 0 Comments November 24, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

9 Ways To Make Trustworthy Landing Pages And Get More Customers

There are far too many businesses who are taking their products and services online. With the numbers increasing by the day, it is becoming difficult for the consumers too to differentiate between which ones are trustworthy and which of those businesses are more likely to fleece them. But here are 9 ways in which you can make each of your landing pages more trustworthy and convert more visitors into customers.

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Vanhishikha Bhargava 0 Comments November 23, 2016 Bounce Prevention Conversion Rate Optimization Landing Page Optimisation Marketing

Landing page optimization: Should you use Single or multi column forms?

When creating a landing page, most of us have asked ourselves and Google one question – what kind of form should we use? A single column or a multi – column form? Is the single column form going to make the process look too long or is the multi – column form going to make it look like the visitor needs to go through too many steps to convert? In this post, we’re going to answer this question once and for all.

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Vanhishikha Bhargava 0 Comments November 21, 2016 Conversion Rate Optimization Landing Page Optimisation

5 Simple Ways To Boost Your ‘Coming Soon’ Landing Page Conversions

In a digital landscape that is fast evolving, it is becoming a must for businesses who are launching new products or services in their target market, to create a build up around them. The reason being, people need to look forward to the value proposition that the new range is going to offer.

But with so many business competing for the attention of a similar target market, how do you make sure your coming soon landing page actually gets you quality leads and customers?

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Pavlos Linos 0 Comments October 28, 2016 Conversion Rate Optimization Landing Page Optimisation

8 Simple Customer Retention Strategies To Decrease Your Churn Rate

The main difference between a business that has grown sustainably over the years and one that died out like a flame, is the ability to retain customers. What the industry likes to refer to as, Customer Lifetime Value (CLV). The things your business does to retain the customer might add the smallest of increases in CLV to the largest of gains in the long term. But this number is directly affected by the customer churn rate.

And if your churn rate is higher than 10%, even the new business coming in is not going to help you grow. So here are 8 tried and tested customer retention strategies that will help you reduce the churn rate.

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Vanhishikha Bhargava 1 Comment October 21, 2016 Content Marketing Marketing

How To Create A Customer Centric Landing Page In 6 Steps

Identifying and understanding your target audience is a must if you want to create offers that resonate with them. And the same holds true when designing a landing page.

Every element on a landing page ‘must’ be meant for your target customers – from the landing page copy to the call-to-actions, it needs to be about them if you want conversions.

So how do you put together a customer centric landing page?

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Vanhishikha Bhargava 1 Comment October 20, 2016 Conversion Rate Optimization Landing Page Optimisation

Is Google’s New Update Killing Mobile Popups? We Think Not.

According to the official statement published on the Google blog, a new algorithm update changes includes making content easily accessible to the mobile user. More specifically targeted at the web pages that use ‘intrusive interstitials’ hampering the user experience to promote their own products and services.

Here’s taking a look at why we think mobile popups are still not dead – but all you need to focus on, is the strategy!

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Pavlos Linos 0 Comments October 14, 2016 Conversion Rate Optimization Landing Page Optimisation Mobile Popups

The 5 Characteristics Of A Bad Exit Intent Popup And What To Do Instead

Popups are far from popular with internet users. Almost 90% of them find them irritating, irrelevant and elements that hamper their experience on a website. But when it comes to exit intent popups, the case is slightly different from the aforementioned.

Since these popups are timed to show up only when a visitor is exiting the website, they are more receptive to the message – giving you a second chance to convert them. But despite this chance, there are a lot many businesses that still don’t get results.

The reason? Mistakes that add up to a bad exit intent popup.

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Vanhishikha Bhargava 0 Comments October 12, 2016 Conversion Rate Optimization Exit Intent

7 Simple Tips To Use Landing Pages More Effectively

The main aim of every marketing and sales strategy, is to generate leads and eventually turn them into customers.

While there are a number of ways to engage your target audience – such as running paid social advertisements, blogging, offering ebooks, etc, the most effective one to turn them into leads is a landing page.

Here are the 7 tips that will help you create the perfect landing page for your next marketing campaign.

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Vanhishikha Bhargava 0 Comments October 10, 2016 Conversion Rate Optimization Landing Page Optimisation

4 Simple Ways To Increase Landing Page SignUps

Is the sign up rate on your landing page not as high as the efforts that went into creating it and executing the campaign?

Sometimes it isn’t just about the design or web copy that causes low conversion rates. You could offering the best deal, but psychological barriers can always mess up those numbers. So here 4 simple tips to increase landing page signups.

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Vanhishikha Bhargava 0 Comments September 2, 2016 Conversion Rate Optimization Exit Intent Landing Page Optimisation Marketing

Why Popups Are Not Dead And Which Of Them Really Work

Internet users often function differently. While some don’t require a nudge to convert or take an action, there are those who need to be put on the track to conversion. So just like the contextual call-to-action in the takeaway of your post, popups do work.

Here’s taking a look at why we think popups work and what makes for a high converting popup.

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Vanhishikha Bhargava 2 Comments August 29, 2016 Bounce Prevention Conversion Rate Optimization Exit Intent Landing Page Optimisation

7 Landing Page Design Tips That Will Get You More Customers

Creating a landing page that converts isn’t an easy job. There is a lot that goes behind doing so – understanding what the audience wants, what would make them act and how it is possible to follow all the design trends they expect a business to follow for a seamless experience.

Here are a few tips you should incorporate in your landing page design for better results.

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Vanhishikha Bhargava 1 Comment August 26, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing Web Designing