Posts in lead generation campaigns

Why And How To Make Use Of Quizzes To Meet Your Business Goals

Customer engagement is the only hack you need to grow your sales. No matter how many advertisements your business is running, it is the only way to get your ideal consumers involved with what your business has to offer, explore your products and services, and purchase them. After all, the better they understand the value you’re offering, the more likely they become to convert. Right?

So we decided to look into how quizzes – an interactive form of content often used by businesses, can be used to drive more sales.

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Vanhishikha Bhargava 0 Comments May 11, 2017 Conversion Rate Optimization Landing Page Optimisation Marketing

Why It Is Important To Collect Data For Lead Generation (And How)

Marketing is all about being able to bring in conversions and leads.

And that’s exactly the reason why most marketers lose out on their prospects. Focusing too much on scoring a lead often results in ignoring the efforts that need to be made for establishing long term relationships with customers. That is exactly why data is important!

Here’s looking into why data is important for each of your lead generation campaigns and how you can collect it from your target market.

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Vanhishikha Bhargava 1 Comment June 30, 2016 Email Marketing Marketing Social Media Marketing

8 Lead Magnet Ideas To Growth Hack Your Email List

Lead magnet is an ‘extra’ incentive you offer your target audience above your existing resources/products/services. This offer is made in exchange for their contact information such as name, email id, phone number, etc. This tactic is considered as one of the best ways to get more email subscribers.

So if you don’t have a lead magnet or can’t come up with ideas for one, here are 8 lead magnets that you can use for increasing your subscribers substantially.

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Vanhishikha Bhargava 5 Comments June 16, 2016 Email Marketing Growth Hacking Marketing