Posts in lead generation

9 Email Marketing Practices That Kill Trust And Conversions

Email marketing is no doubt the most effective communication channel. Be it about keeping your customers engaged or driving leads to conversions, emails enable you to nurture your prospects into customers with highly personalized messages.

But while most marketers are trying to convert their leads into customers with frequent emails, most get deemed as ‘spammy’ almost instantly. Why?

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Vanhishikha Bhargava 0 Comments June 1, 2017 Email Marketing

How Fos Sto Tunnel Got 1,700% More Email Subscribers (And You Can Too!)

Ever wished growing your email list was as easy as 1,2,3 and go? Yes, as a business marketer, I have been there and done that. In fact, I continue to do so often!

But we worked with Fos Sto Tunnel to increase their email subscriptions by a whopping 1,700% and we’re here to share why and how they reached there using exit intent campaigns with Exit Bee.

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Vanhishikha Bhargava 0 Comments May 2, 2017 Conversion Rate Optimization Email Marketing

How to Maximize the Lead Generation Potential of Your Blog

Your blog can potentially be your cash cow. Keyword – potential. If you’re only creating blog posts to drive a ton of traffic to your website, then you’re missing a lot. Each blog post you publish should be created with the ultimate goal of bringing in customers. That’s what content marketing is all about, right?

Don’t get me wrong. It’s great that your website is generating a huge amount of traffic and website visitors are potential leads, but how do you know they actually read your post and liked it?

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Today's Expert 0 Comments March 30, 2017 Content Marketing Conversion Rate Optimization Email Marketing

10 Ways To Make Your Lead Generation Website Convert On The First Visit

Companies with lead generation websites need to pay a lot more attention to CRO, because complacency is a killer. This is not just an opinion; it’s backed up by a mountain of data.

Straight North, an SEO firm headquartered in Chicago, uncovered a surprising insight on user behavior in the course of validating more than 300,000 online sales leads generated from its agency and client websites. A whopping 84 percent of conversions came from first-time visitors.

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Today's Expert 0 Comments December 6, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

13 Hacks To Reduce Bounce Rates And Keep Your Website Visitors Engaged Longer

Internet users have a really short attention span. You can allure them to your website with catchy advertisement or an article titled to peak their interest, but how long would they stay on your website? That’s hard to say.

If your Google Analytics has been screaming of a very high bounce rate (something to the tune of 80% consistently), you’re not alone. Most business websites and blogs face a similar issue, no matter how well thought they optimization strategy is.

So here’s taking a look at a few ways to keep a visitor engaged on your website for a longer period.

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Vanhishikha Bhargava 1 Comment August 23, 2016 Content Marketing Conversion Rate Optimization Ecommerce Exit Intent Landing Page Optimisation

5 Reasons Your Business Should Consider Conducting A Survey

The importance of data based marketing is rising by the day. But observing how the consumer market now seeks relevance and context in everything they are promoted, this trend doesn’t come as a surprise. It is also pretty clear that data marketing is here to stay and no marketer or business can scoot around it.

So here’s taking a look at a few reasons why every business should conduct a survey.

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Vanhishikha Bhargava 1 Comment August 22, 2016 Conversion Rate Optimization Marketing

Why It Is Important To Collect Data For Lead Generation (And How)

Marketing is all about being able to bring in conversions and leads.

And that’s exactly the reason why most marketers lose out on their prospects. Focusing too much on scoring a lead often results in ignoring the efforts that need to be made for establishing long term relationships with customers. That is exactly why data is important!

Here’s looking into why data is important for each of your lead generation campaigns and how you can collect it from your target market.

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Vanhishikha Bhargava 1 Comment June 30, 2016 Email Marketing Marketing Social Media Marketing

8 Lead Magnet Ideas To Growth Hack Your Email List

Lead magnet is an ‘extra’ incentive you offer your target audience above your existing resources/products/services. This offer is made in exchange for their contact information such as name, email id, phone number, etc. This tactic is considered as one of the best ways to get more email subscribers.

So if you don’t have a lead magnet or can’t come up with ideas for one, here are 8 lead magnets that you can use for increasing your subscribers substantially.

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Vanhishikha Bhargava 5 Comments June 16, 2016 Email Marketing Growth Hacking Marketing

45 Ways To Use Social Media For Lead Generation

If generating leads in the end goal of your marketing strategy, then it should involve social media. Social media is that one platform where you can address thousands with just one campaign to drive traffic to your website. They could be people who are actively looking for more information on you or are those interested in making a purchase. So here are 45 ways to make the most from it.

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Vanhishikha Bhargava 0 Comments November 5, 2015 Marketing Social Media Marketing