Posts in marketing tips

8 Reasons People Are Abandoning Your Products And How To Save Those Sales

You have the best of products from the industry, a competitive deal on offer and plenty of ongoing sales that your target market could benefit from. But somehow, no matter how appealing your marketing campaigns look, your products get abandoned!

In this post, we’re going to discuss a few reasons why B2B and B2C businesses often face this challenge and how to overcome it to improve conversions.

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Vanhishikha Bhargava 1 Comment January 19, 2017 Commerce Conversion Rate Optimization Ecommerce Marketing

6 Tips To Writing A Product Description That Actually Sells

Online shopping is meant to be easy. No having to drive to the store a couple of miles away, move through crowds to reach your favourite brand showrooms or sift through endless clothes kept on display to find the one you have been looking for. But somehow, online stores fail to understand this very basic need of shoppers.

If shoppers don’t understand what the product is, how are they supposed to make a decision of buying it or not? In this post, we’re going to discuss how to improve your online store’s product descriptions to offer a better customer experience and get more sales.

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Vanhishikha Bhargava 0 Comments January 3, 2017 Commerce Conversion Rate Optimization Ecommerce

3 Tips For The Perfect Hero Shot That Converts More For Your Landing Page

What’s the first thing that gets noticed on a landing page, often defining whether the visitor would like to engage with the business or not?

While some might say it is the hero title – which is absolutely true, we think the creative used with it matters just as much – i.e. the hero shot. It is the one thing that is ‘guaranteed’ to instantly draw the visitor’s attention to the hero title.

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Vanhishikha Bhargava 0 Comments December 19, 2016 Conversion Rate Optimization Landing Page Optimisation

5 Silly Landing Page Mistakes Killing Your Conversions

You probably already know that getting visitors to your landing page via digital campaigns is just a small step towards your business goal. Converting on the other hand, is a different ball game altogether.

While most of us like to think that our products and services are so exceptional that the target audience will convert in seconds after viewing it, sadly this is not true. Here are 5 landing page mistakes that most marketers make and lose conversions.

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Vanhishikha Bhargava 0 Comments November 29, 2016 Conversion Rate Optimization Landing Page Optimisation Uncategorized

How To Create Your Unique Selling Proposition And Get More Conversions

A unique selling proposition is what gives your brand a personality and makes it different from others.

But unless you are lucky enough to operate in a market with few or no other direct competitors, it will take a bit more effort to create and pitch an outstanding unique selling proposition that is genuinely ‘one of a kind’. So to help you get there, we have gathered 5 tips that will guide you through creating a killer USP.

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Victoria Stamati 0 Comments November 25, 2016 Conversion Rate Optimization Landing Page Optimisation Marketing

9 Ways To Make Trustworthy Landing Pages And Get More Customers

There are far too many businesses who are taking their products and services online. With the numbers increasing by the day, it is becoming difficult for the consumers too to differentiate between which ones are trustworthy and which of those businesses are more likely to fleece them. But here are 9 ways in which you can make each of your landing pages more trustworthy and convert more visitors into customers.

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Vanhishikha Bhargava 0 Comments November 23, 2016 Bounce Prevention Conversion Rate Optimization Landing Page Optimisation Marketing

Changing with the times: The future of personalization (2017)

Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.

Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.

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Vanhishikha Bhargava 3 Comments October 13, 2016 Content Marketing Email Marketing Marketing Social Media Marketing

Why Businesses Should Use Word-Of-Mouth Marketing For Growth

As a digital marketer, I know exactly how it feels trying to keep up with the changing trends and the conversations happening around a brand. But the one thing that I have realised over the years is the fact that what people are saying about you is extremely important.

Here’s taking a look at why businesses should leverage the power of word-of-mouth and how they can do so effectively.

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Vanhishikha Bhargava 1 Comment October 5, 2016 Content Marketing Email Marketing Marketing

7 Instagram Marketing Tips To Boost Your Online Store Sales

Instagram users are increasing by the day and with features likes stories coming in, we see the number only rising for a considerable amount of time.

The platform that is predominantly all about visuals, has become the greatest opportunity for eCommerce businesses to market their products – even amidst the competition they face from eCommerce giants like Amazon on search engines. So here are a few Instagram marketing tips you need to consider using.

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Vanhishikha Bhargava 2 Comments September 30, 2016 Social Media Marketing

Why And How Businesses Can Grow With User Generated Content

User generated content (UGC) is emerging as the new must-have of marketing campaigns. It is that one tactic that has proven to deliver high converting results as compared to any other. Marketers from both B2B and B2C industries are embracing UGC and those who are not, are missing out on a big opportunity to hit the market.

Here’s taking a look at why and how you can use user generated content to grow your business.

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Vanhishikha Bhargava 6 Comments September 22, 2016 Growth Hacking Marketing

Is Influencer Marketing the Future of Marketing?

There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.

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Today's Expert 1 Comment September 20, 2016 Email Marketing Growth Hacking Marketing Social Media Marketing

5 Reasons Your Blog Readers Are Not Converting And How To Fix It

Does your blog site get a lot of traffic, but not enough conversions? Are people still leaving without subscribing to your newsletter, following you on social media or purchasing a product you’re recommending?

You’re not alone. Here’s taking a look at the reasons why your readers don’t convert and what you can do about it.

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Vanhishikha Bhargava 1 Comment August 11, 2016 Content Marketing Conversion Rate Optimization

8 Ways Every Marketer Should Leverage From Retargeting (And Remarketing)

Retargeting (or remarketing) is a cookie based technology that enables anonymously following your audience across the web – what they’re looking for, what they’re engaging and interacting with, what problems they are searching solutions for, etc.

But how do you get the most out of retargeting campaigns?

Here are 8 ways marketers can leverage from retargeting.

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Vanhishikha Bhargava 6 Comments June 11, 2016 Content Marketing Email Marketing Marketing Social Media Marketing