Posts in marketing

12 Email Marketing Mistakes You Should Promise Not To Make This Year

When you’re just setting up an email marketing campaign for your business, you often browse the tips and tricks that others have used to ensure it gives you some results. No matter how long you research the same, somehow you always end up unsatisfied with the results your campaign gives.

The reason behind those dipped numbers? Well, a few mistakes that you could be making amidst trying to keep up with all the tips you have come across on the internet. In this post we’re going to highlight those little mistakes that are costing you big numbers!

Continue Reading
Vanhishikha Bhargava 0 Comments January 24, 2017 Email Marketing Marketing

Why Visual Content Marketing Is Your Knight In Shining Armour This Year

Content marketing has become an industry must-have. Whether it is brand awareness you’re aiming at, acquiring customers or simply starting to rank on search engines for the products and services you offer, there is no way to avoid this inbound marketing tactic.

But as businesses across different industries catch up with this marketing trend, marketers are struggling to get their content pieces noticed. As a matter of fact, some of the best and most informative pieces in 2016 have gone ignored or did not reach as big an audience as they should have!

Continue Reading
Vanhishikha Bhargava 0 Comments January 17, 2017 Content Marketing Marketing

5 Silly Landing Page Mistakes Killing Your Conversions

You probably already know that getting visitors to your landing page via digital campaigns is just a small step towards your business goal. Converting on the other hand, is a different ball game altogether.

While most of us like to think that our products and services are so exceptional that the target audience will convert in seconds after viewing it, sadly this is not true. Here are 5 landing page mistakes that most marketers make and lose conversions.

Continue Reading
Vanhishikha Bhargava 0 Comments November 29, 2016 Conversion Rate Optimization Landing Page Optimisation Uncategorized

20 Must Follow Marketing Blogs For Business Growth in 2017

You know how each one of us turns to Google to look for articles on marketing and business growth. With the rising digital competition, it is but obvious to do so. There is absolutely no other way to last in the ever growing market, other than pushing yourself to do better than before.

Now that 2017 is right around the corner, every business is most likely holding meetings with their teams to find ways they can boost their business growth. This is where research comes in and all of us start to spend hours looking for the right sources of information.

Since we’re actually doing the same, we decided to share the list of blogs we think you need to start following today to stay up-to-date with everything marketing and growth.

Continue Reading
Vanhishikha Bhargava 2 Comments November 15, 2016 Marketing

The 4 Types Of Content Your Business Needs To Get More Customers

Content marketing has been riding the high waves throughout this year and from where we see it, it is going to continue to do so the next year as well. In fact, it is going to become the only way that businesses can convert their target audience into customers – yes, the more value you add to your target market, the greater are the number of customers you would get.

With the new year right around the corner, here’s taking a look at how you can use content to get more customers.

Continue Reading
Vanhishikha Bhargava 0 Comments November 10, 2016 Content Marketing Marketing

The secret to Content Virality – revealed!

We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!

Continue Reading
Vanhishikha Bhargava 2 Comments October 3, 2016 Content Marketing Marketing Social Media Marketing

7 Instagram Marketing Tips To Boost Your Online Store Sales

Instagram users are increasing by the day and with features likes stories coming in, we see the number only rising for a considerable amount of time.

The platform that is predominantly all about visuals, has become the greatest opportunity for eCommerce businesses to market their products – even amidst the competition they face from eCommerce giants like Amazon on search engines. So here are a few Instagram marketing tips you need to consider using.

Continue Reading
Vanhishikha Bhargava 2 Comments September 30, 2016 Social Media Marketing

Why And How Businesses Can Grow With User Generated Content

User generated content (UGC) is emerging as the new must-have of marketing campaigns. It is that one tactic that has proven to deliver high converting results as compared to any other. Marketers from both B2B and B2C industries are embracing UGC and those who are not, are missing out on a big opportunity to hit the market.

Here’s taking a look at why and how you can use user generated content to grow your business.

Continue Reading
Vanhishikha Bhargava 5 Comments September 22, 2016 Growth Hacking Marketing

The 4 Competitor Research Tools You Absolutely Need

Ever wondered what your strategy could look like if you knew what exactly worked for your competitor and where they ended up wasting resources? The answer is – effective.

Your marketing strategy would be a lot more effective if you knew how the market responds to the offer you make. It is practically impossible to track and analyse every effort your market competition is making.

But here are a few tools that you need to add to the digital marketing toolkit we shared with you some time back for competitor analysis.

Continue Reading
Vanhishikha Bhargava 1 Comment June 19, 2016 Content Marketing Email Marketing Marketing Social Media Marketing