Personalization has become an important aspect of everything related to marketing. There is no way that you can reach out to your target market with a broadcast message or a sales pitch and expect him to convert. In simpler words, if you can’t connect with your audience, they are not going to engage with your business. Be it signing up for a free trial or even a small thing such as subscribing to your blog!
In this post, we talk about how you can effectively personalize the popups implemented on your website for higher conversion rates.