Posts in social media marketing

10 Inspiring Social Media Campaigns Of 2016 That Won Hearts World Over

Social media is the place to be, not just for socialising but effectively reaching out to your target audience and promoting your business. But let’s face it, as the number of social media channels increase, so does your opportunity of finding your ideal customers and the competition to grab their attention.

Yes, we have all been there and struggled to get a competitive edge in the market. But while looking for inspiration, we couldn’t help but admire a few social media campaigns of 2016. Here’s taking a look at them all!

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Vanhishikha Bhargava 0 Comments March 21, 2017 Social Media Marketing

7 Last Minute Marketing Campaign Ideas You Need For Valentine’s Day

It’s Valentine’s Day tomorrow and if you haven’t really prepared for it, well don’t fret! Because we have curated some ideas for you – not for your date of course; only marketing campaigns that will give your business sales the much needed sales.

Why?

Well who doesn’t love a little more love from customers every now and then?

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Vanhishikha Bhargava 0 Comments February 13, 2017 Ecommerce Email Marketing Marketing Social Media Marketing

20 Must Follow Marketing Blogs For Business Growth in 2017

You know how each one of us turns to Google to look for articles on marketing and business growth. With the rising digital competition, it is but obvious to do so. There is absolutely no other way to last in the ever growing market, other than pushing yourself to do better than before.

Now that 2017 is right around the corner, every business is most likely holding meetings with their teams to find ways they can boost their business growth. This is where research comes in and all of us start to spend hours looking for the right sources of information.

Since we’re actually doing the same, we decided to share the list of blogs we think you need to start following today to stay up-to-date with everything marketing and growth.

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Vanhishikha Bhargava 2 Comments November 15, 2016 Marketing

Top 10 Social Media Management Tools Every Marketer Needs To Try

Social media has become an integral part of business marketing strategies – irrespective of the industry and domain the business in. Be it B2B or B2C, business marketers now know that most of their target market audience is active on more than one social media channels on a daily basis – and that is too big an acquisition opportunity to miss!

But let’s be honest, social media can be very overwhelming sometimes.

So here are 10 tools for social media management that you must start using for the week ahead!

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Vanhishikha Bhargava 2 Comments October 2, 2016 Social Media Marketing

7 Instagram Marketing Tips To Boost Your Online Store Sales

Instagram users are increasing by the day and with features likes stories coming in, we see the number only rising for a considerable amount of time.

The platform that is predominantly all about visuals, has become the greatest opportunity for eCommerce businesses to market their products – even amidst the competition they face from eCommerce giants like Amazon on search engines. So here are a few Instagram marketing tips you need to consider using.

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Vanhishikha Bhargava 2 Comments September 30, 2016 Social Media Marketing

Is Influencer Marketing the Future of Marketing?

There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.

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Today's Expert 1 Comment September 20, 2016 Email Marketing Growth Hacking Marketing Social Media Marketing

Running with YouTube Ads: Do Longer Ads Make a Stronger Impression? [Infographic]

Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? While media experts debate the strengths of different lengths, it appears that longer ads go a long way toward achieving certain marketing goals.

To find out whether the length of a YouTube ad affected viewer response, Google partnered with Mondelēz International and Droga5 to study the value of length in video ads. To show some of the revealing results, MDG Advertising compiled their results and created this new infographic.

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Today's Expert 0 Comments July 17, 2016 Content Marketing Infographic Marketing Social Media Marketing

6 eCommerce Marketing Hacks To Boost Your Sales

With the world going digital, there are a number of eCommerce businesses coming up today. It is becoming increasingly difficult to drive in more traffic and sales to online stores.

Even though most marketers test out different campaigns for to promote their business, the efforts are never enough. There is always someone out there in the market who is willing to invest more budgets into promoting his products.

So how do you ensure your sales don’t dip irrespective of how many stores and how different concepts enter the market to address the same audience as you?

Here are 6 eCommerce marketing hacks that will bring in more traffic to your website and increase your online store sales as well.

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Vanhishikha Bhargava 1 Comment July 14, 2016 Commerce Ecommerce Marketing

Why It Is Important To Collect Data For Lead Generation (And How)

Marketing is all about being able to bring in conversions and leads.

And that’s exactly the reason why most marketers lose out on their prospects. Focusing too much on scoring a lead often results in ignoring the efforts that need to be made for establishing long term relationships with customers. That is exactly why data is important!

Here’s looking into why data is important for each of your lead generation campaigns and how you can collect it from your target market.

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Vanhishikha Bhargava 1 Comment June 30, 2016 Email Marketing Marketing Social Media Marketing

Marketing Goodreads: 10 Must-Read Social Media Marketing Books

Social media and content marketing are ever changing trends and there is no way a marketer can ignore them. In order to be successful on social, a business needs to be flexible and sometimes that requires experimenting with new tactics and technology. And the best way to learn them is through the experiences of other marketers.

So here are 10 such books that every marketer needs to read to improve his social and content strategies.

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Vanhishikha Bhargava 2 Comments March 31, 2016 Social Media Marketing

How To Create An About Us Page That Doesn’t Suck!

Remember how we had a hard time back in school when someone would ask us to write a paragraph about ourselves? We had a lot to write and yet never had the ‘right words’ to put it across. The same holds true for most businesses out there while creating an ‘about us’ section on their website. So here are some conversion rate optimization tips for creating an about us page that converts.

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Vanhishikha Bhargava 0 Comments March 1, 2016 Content Marketing Conversion Rate Optimization Copywriting

14 Social Media Marketing Tips For High Performing Campaigns In 2016

Just like landing page techniques, there is absolutely no ‘one size fits all’ approach when it comes to social media marketing. The strategies and techniques are as varied as the type of people your business is targeting. While maintaining a social presence is fairly easy, knowing how to launch, run and optimize your campaigns for results is a different ballgame altogether.

Whether you’re launching a new campaign or optimizing last year’s campaigns to suit this year’s trends, here are 14 of our best social media marketing tips that will get you give you a good start in 2016.

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Vanhishikha Bhargava 5 Comments January 26, 2016 Social Media Marketing

10 FREE Marketing Ebooks To Jump Start 2016

The holiday mood is often hard to snap out of. We often end up coming back demoralised by the fact that our next leave is far away, instead of rejuvenated to take action. But this time is great for clearing your mind, setting some goals and making some resolutions for new beginnings. And the only way to inspire yourself to make the right resolutions, are ebooks.

Here are 10 FREE marketing ebooks that you must add to your ‘to-read’ list to rock 2016.

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Vanhishikha Bhargava 1 Comment January 21, 2016 Content Marketing Conversion Rate Optimization Marketing Social Media Marketing

45 Ways To Use Social Media For Lead Generation

If generating leads in the end goal of your marketing strategy, then it should involve social media. Social media is that one platform where you can address thousands with just one campaign to drive traffic to your website. They could be people who are actively looking for more information on you or are those interested in making a purchase. So here are 45 ways to make the most from it.

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Vanhishikha Bhargava 0 Comments November 5, 2015 Marketing Social Media Marketing