Social media has become an integral part of business marketing strategies – irrespective of the industry and domain the business in. Be it B2B or B2C, business marketers now know that most of their target market audience is active on more than one social media channels on a daily basis – and that is too big an acquisition opportunity to miss!
But let’s be honest, social media can be very overwhelming sometimes.
With the increasing number of social platforms that businesses are expected to remain active on, it is practically becoming impossible for marketers to keep up.
Creating strategies, content and then scheduling it on all the channels, engaging with the audience as well as monitoring what they say, is a whole lot of work.
While it isn’t important that the business needs to be on every possible social media channel, it is still important to create as many touch points for a potential customer as possible.
So instead of wrecking your head over how you should manage so many channels or waste hours and hours looking after them every day, here are a few social media management tools that the smart marketers have been making use of:
The first and foremost tool we’d like to share is this URL shortener. Some platforms already have a character limit and then the links we want to share aren’t any small either. The tool shortens the longest of URLs, making them less ugly to share, shorter to fit the character limits and even trackable!
This one is our personal favourite and we absolutely swear by it. Buffer is a robust social media management tool that helps you schedule posts on Facebook, Twitter, LinkedIn, Google+ and Pinterest, all from one dashboard. The latest addition to the tools being Instagram reminders! It also helps you track the analytics on your posts, along with clearly demarcating those that became popular and should be re-buffered to get more reach.
If you’re a marketer, you probably have already realised how overwhelming it is to manage various digital platforms. There seems to be absolutely no tool that can automate the syndication for you – but you’re wrong. Using nifty IFTTT recipes, you can make the various digital channels talk to each other and automate the management.
Hootsuite is another social media management tool that is used by more than 10 million marketers and professionals. The tool helps you schedule posts on multiple social media channels and also analyse the results on your efforts. It also offers team tools that help businesses bring together their entire team to create content for the social networks.
One of the simplest and the most affordable social media management tools, Agorapulse lets you manage all your social media messages in one place. You can easily schedule and publish content via a unified dashboard and get custom reports on their performance in your target market. The tool also enables marketers to run contests, quizzes and promotions from the dashboard, and manage them easily for better optimization and higher results.
If your business holds multiple Facebook and Twitter accounts, you know how hard it is to maintain them all consistently. Sprout Social is one of the niftiest tools for social media agencies, enabling them to manage multiple social accounts from one dashboard.
Like we mentioned before, social media can be really overwhelming and it is important for marketers to know if their efforts are in the right direction. CrowdBooster is a social media analytics tool that helps you make better marketing decisions by sharing social media insights. The data can be used to find optimal timings on your social media channels. It also helps you prepare custom reports to share within a team or with clients.
Let’s face it. Businesses aren’t on social media to simply share their content and engage with their audience. They are their to turn this engaged audience into leads, and then customers. Oktopost is a social media management tool that focuses on lead generation for businesses.
Every marketer today knows the importance of Twitter when it comes to content sharing. The channels is extensively used to share content in the target industry and engage with potential customers based on relevance. Audiense (previously SocialBro) helps you with everything you need to manage Twitter – scheduling content, analysing results, creating reports and setting ads for Twitter campaigns. With social data at hand, the tool helps you optimize your marketing budgets effectively.
10. Meet Edgar
There are some content types and posts that immediately pick up on social media, while the others take a considerable push. Meet Edgar helps you recycle your posts so that you can reach even more audience, in a different way from existing pieces of content. No more having to stalk websites to find content!
[Updated: June 2017]
This is one of the most powerful social media tools out there. It allows you to bulk upload content, auto schedule and recycle an unlimited amount of posts. They also have a unified social inbox where you can respond to every tweet, DM, share, like, comment from one place instead of having to log in to all the social media channels separately. To top it off they help us find the best content using content feeds and hashtag searches, design amazing images (Canva integration), find influencers, and auto post all of our blog posts (RSS integration). It’s really an all-in-one social media automation platform.
Over to you
In the end, it is all about finding the right social media tool for your business. It needs to fit into the requirements of your marketing budget, the metrics you want to track to achieve your business goals and how comfortable you are with the interface.
We suggest you shortlist a few social media tools, try them out for a defined period of time and then decide on what you want to continue using! Most of these tools either have a free plan or a free trial, so you don’t have to jump into ‘purchasing’ a tool just yet.
What other social media management tools are you using?