Email marketing is a must have for any business growth strategy. While context and personalization has taken prime importance while execution of this marketing strategy, cold emails are a necessary evil. But here’s taking a look at some of the cold emailing tactics that actually work.
Cold emails are a great way to directly reach out to the people who could possibly be interested in engaging with your business. Be it partnering or becoming your customer, cold emails focus on getting straight to the point – letting the recipient know what your business does, what he will gain on engaging with it and how he can get started with the same.
While it might look too salesy sometimes, it is important to understand that as a new business making people engage with you is challenging. When they don’t know what you do or what you have to offer, they are not bound to respond to any of the campaigns you’re running or messages you’re trying to send out on different channels.
Imagine a tweet that promises your target audience of you helping them recover half their sales. Now even if the message gets discovered, they don’t know who is behind it and if that name can actually help them do so. This results in them maybe liking your tweet and pushing off, while your message gets lost in the volume.
The same holds true when it comes to email. If you’re able to get capture the recipient’s attention enough to make him open your message, then you need to ensure that you make the most out of this opportunity to let him know who you are and what you offer without taking too long.
Here’s taking a look at some of the cold emailing tactics that could work magic for your business.
1. Explaining the before and after of your value proposition
One, you’re reaching out to a person who isn’t really expecting a message from you. But you do know that what your business has to offer can drastically add value to his end goals – so you take the initiative and start a conversation.
One of the best and most effective cold emailing tactics include a ‘before and after’ scenario. In this case you quickly touch upon the challenges the recipient could be facing, how you can help and what the results would look like after. This tactic is known to work because humans are programmed to associate to relatable problems and actively seek for solutions that could solve the same.
2. Start by offering a solution to an existing problem
You’re reaching out to someone who can potentially become your business’s customer. Instead of the usual before and after assumption, take some time to understand what stage of the problem this recipient is at. Is he just starting to face a challenge in doing something or is headed to a stage where he possibly could?
Using this data, create a quick cold email that starts with how you noticed the recipient working on something and facing an issue with the same. Quickly jump to telling them how you can help by listing down the key benefits in easy-to-understand and a consumable manner.
3. Give out a series of facts and numbers
With so many businesses entering the digital markets, it is becoming difficult for consumers to take a pick. You could be offering a solution that no one else is and has previously delivered the best of results, but people like proof.
This is where creating a hook in your email with lots of facts and numbers, associating the same with names they can relate to is a great idea. If you think there is a popular business that your recipient hopes of becoming, then go ahead and use their name to peak their interest.
For instance, if you’re messaging an online store owner, telling him he could become the next Amazon might be your best bet at getting him interested in trying what you have to offer.
4. Cash in on the recipient’s interests
The best way to ensure your cold email gets read and converted on? Tap into the recipient’s interest or an action he has recently taken. Start your conversation from the same point and then build up to what you have to offer and how he can get started.
For instance, there are times when I tweet out about something and then a few minutes or hours later I get a mail from a company that has something similar to offer. Or someone who wants me to collaborate on a content piece for them, maybe indulge in some cross promotion, etc.
5. The story of a winner
There’s one thing that everyone wants – even your recipient – to win at something. Be it marketing his business, personal branding or other day-to-day activities that he could be facing a challenge at. That’s the reason he is more likely to relate to the story of a winner.
Now be it how you achieved something using your product or a secret hack that is guaranteed to bring them results, or a case study of someone who has a similar business to that of the recipient, the idea is to show them how to win at something by engaging with your business.
6. Keep it really straight and simple
The one thing that everyone at Exit Bee believes in, is keeping things really straight and simple. Because getting the point across it the agenda behind a communication or interaction, so why beat about the bush. Even though we waver from this approach every now and then based on who we’re talking to, it is one of the most effective cold email formula.
Write to your recipient like you respect his time and wouldn’t want to take much of it. In fact, you have something valuable to offer to him. And then get straight to the point. The simpler it is for the reader to understand, the more likely he becomes to convert on this email.
7. Write like you talk always
Just because it is a digital medium, doesn’t mean you need to sound robotic. Write the email like you’re talking to the person in real. Don’t be afraid to use words that you usually do while talking to friends, but don’t get to wavered from the main objective of the email.
Personalization in terms of the recipient’s needs is always important, but a little bit of personalization in the way you talk to him can get you the best of results.
There is no one size fits all format for cold emails. You need to experiment with how you reach out to your prospects keeping in mind the image you’d like to create for your business in the market. Just make sure you’re taken seriously and your value proposition doesn’t seem hollow to the reader.
A great tool to use here is PersistIQ that could help you create a few templates of cold emails for your prospects based on who they are. Once you have your templates set, all you need to do is copy, paste and make a few edits before pushing them out!
Is there a cold emailing hack that has ever worked brilliantly for you? Don’t forget to share it with us!
Also read: Are your cold emails killing your business?