Why Your Social Media Audience is not Converting into Customers
Rocking out with new content on social media is exciting, you are always waiting for how many people are going to share, like, comment or DM you. But what if nobody is responding to your content? What if no one is even consuming it? What do you do?
Recently a potential customer messaged us on our Intercom and asked how do I get more engagement? He sent me his twitter link and literally he had more than 1 million followers.
Continue ReadingContent Marketing VS Native Advertising – How Content Marketing is Winning every corner
Both content marketing and native marketing have their own set of strengths and weaknesses, but if I had to choose one, it would be content marketing. I am sure you want to know why. Well, because content marketing has a much better performance chart and the overall ROI is also much better when compared to native advertising.
Continue ReadingPower Words: How to Use Them to Increase Conversions
The content marketing industry is constantly changing. And so are the trends everyone’s trying to keep up with. Today we’ll talk about power words and how you can use them in your website copy to increase conversions.
Continue ReadingA Critique of 2 Cold Email Sequences
Writing good email drip sequences is hard work. It takes a lot of testing to nail down the right subject and value proposition, and even then the results may be not apply to your other lists. Each time you build a prospecting list, you may need to start testing your subject lines all over again. It gets tedious pretty fast.
There are some good general rules to follow though!
Continue ReadingAnalysing Consumer Buying Behaviour – Online vs Brick & Mortar Race
There has long been a debate about the impact that eCommerce will have on the traditional brick and mortar retail. While almost all believe that eCommerce sales will continue to encroach on sales through physical storefronts, not everyone projects only doom and gloom for “real world” retailers.
Those that believe in the long-term viability of brick and mortar shopping point to examples of e-retailers like Amazon opening physical stores. They argue online shopping will never be able to replicate
the emotional connection and tactile experience that many consumers prefer.
Here’s taking a look at the changing consumer behaviour.
Continue Reading10 Simple Ways to Boost Conversions for Online Merchants
How do you feel when you hear the phrase “conversion optimization”? Or “boosting conversions”? For the not-so- marketing savvy, these words can make him or her cringe. There are so many elements to keep in mind that it can feel overwhelming.
In this article, we’re going to show you how to use the psychology behind dating, which is very much like buying, to walk you through 10 simple ways to boost conversions for your online store.
Continue Reading7 Email Marketing Challenges of the Modern Marketer
Campaign Monitor surveyed hundreds of marketers to learn what hurdles they face when it comes to accomplishing their email marketing goals. From improving customer retention to email personalization and contact data quality, the survey revealed there were 7 big challenges where they could use a little help to achieve these goals.
Here’s taking a look at them all!
Continue ReadingWhy Ecommerce Marketing Hacks Get You Nowhere
Do you feel like you’ve tried just about every marketing hack out there, but still can’t drive traffic and sales to your eCommerce […]
Continue ReadingHow to Maximize the Lead Generation Potential of Your Blog
Your blog can potentially be your cash cow. Keyword – potential. If you’re only creating blog posts to drive a ton of traffic to your website, then you’re missing a lot. Each blog post you publish should be created with the ultimate goal of bringing in customers. That’s what content marketing is all about, right?
Don’t get me wrong. It’s great that your website is generating a huge amount of traffic and website visitors are potential leads, but how do you know they actually read your post and liked it?
Continue Reading10 Must-Do Steps for Successful Mobile Commerce Strategy
The ubiquitous usage of smartphones among millennials has helped usher in a new trend in online shopping, namely mobile commerce. Young people within the millennial generation spend an alarming amount of time on their smartphones. The mobile commerce trend embodies the incorporation of smartphones into everyday life and has become one of the most exciting prospects in online marketing.
Here are 10 steps to create a mobile commerce strategy that actually converts.
Continue ReadingInfographic: The Portrait Of A Mobile Consumer
With technology advancing continuously, it’s perhaps little surprise the mobile consumer market is growing and evolving at a mind-boggling rate. It’s estimated there’s going to be a staggering 8.2 billion handheld mobile devices in circulation by 2018 – which stands as a testament to the insane reliance we have on technological devices in the modern era.
As the mobile world changes, so too does the way in which it’s targeted towards consumers. Let’s take a more detailed look at how different aspects of the mobile world are changing.
Continue ReadingHow To Supercharge Your Content Marketing Strategy With Infographics
There’s a lot of content out there. What are you doing to make your content stand out?
At this point, I don’t need to tell you that visual content tends to perform better than text content. It’s something we know intuitively. When you scroll through your Instagram feed, like your friends’ pictures on Facebook, and peruse Pinterest for inspiration, it’s a testament to that.
Basically, if you haven’t found a way to incorporate visuals into your content marketing strategy, what the heck have you been doing?
Continue Reading10 Ways To Make Your Lead Generation Website Convert On The First Visit
Companies with lead generation websites need to pay a lot more attention to CRO, because complacency is a killer. This is not just an opinion; it’s backed up by a mountain of data.
Straight North, an SEO firm headquartered in Chicago, uncovered a surprising insight on user behavior in the course of validating more than 300,000 online sales leads generated from its agency and client websites. A whopping 84 percent of conversions came from first-time visitors.
Continue Reading8 Things Suspicious eCommerce Customers Are Looking For
Do you know what the biggest ecommerce trust signals are? Are you sure you’re meeting ALL user expectations on your website?
Here are the seven crucial trust signals customers will be looking for on your website (and one thing they’ll want to see once they’ve ordered) – don’t disappoint!
Continue ReadingIs Influencer Marketing the Future of Marketing?
There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.
Continue ReadingWhy Your Content Marketing Strategy Is Just Not Successful (5 Lessons Learnt Over 8 years)
If your efforts in content marketing are providing you less and less results (lower visits, leads, sales, etc.), I guarantee that you aren’t the only one and now is the right time to make a change in your strategy. Because if you don’t adapt, your competition will and that will put you at an even greater disadvantage.
Content Marketing tactics that worked perfectly 12 to 24 months are no longer designed to give your results or a good return on investment today. Let’s just say, what’s gone is gone and shouldn’t be brought back.
Based on our experience with trying and testing different content marketing approaches since 2008 (more specifically thanks to our own errors), here are the 5 errors that result in you losing your customers.
Continue Reading6 Little Things That Can Make or Break Your eCommerce Website
Being an online retailer does come with a lot of challenges, but it doesn’t mean that it’s impossible to turn your business into a successful one. The key is to build a strategy that will help you beat your competition and ensure that you achieve your goals. Building a successful eCommerce website is an essential part of that strategy and your entire website’s design is exactly what will help you level the playing field in the crowded market of today’s digital world.
So here’s taking a look at 6 little elements that could make or break your eCommerce business in the competitive market today.
Continue ReadingWhy Your Business Needs Content Marketing
Good content marketing is hard to come by, but the importance of it cannot be undervalued. It can take your brand to another level and increase your customer numbers and their satisfaction.
Here’s taking a look at some reasons why every business – big or small, should set aside resources for content marketing alongside their other digital marketing efforts.
Continue ReadingRunning with YouTube Ads: Do Longer Ads Make a Stronger Impression? [Infographic]
Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? While media experts debate the strengths of different lengths, it appears that longer ads go a long way toward achieving certain marketing goals.
To find out whether the length of a YouTube ad affected viewer response, Google partnered with Mondelēz International and Droga5 to study the value of length in video ads. To show some of the revealing results, MDG Advertising compiled their results and created this new infographic.
Continue Reading25 Ecommerce Conversion Hacks to Bring the Best Out of Your Conversion Rate Optimization
With just about every business trying to take their products and services online, the competition to acquire target market is getting tougher by the day. In this infographic, Khawar Zaman from Technorian shares 25 growth hacks that eCommerce businesses can use to increase their sales by manifolds!
Continue Reading30 Proven Ideas To Increase Ecommerce Conversion [Infographic]
Have you been facing difficulties convincing people to buy from you? Since the conversion rate plays a huge role in determining your performance, this can be a huge problem.
If you wish to find out where you are going wrong, allow me to help you out using this infographic. I’ve noted down some of the most effective methods for marketers to boost their conversions. Here’s a brief insight to some of the things you will learn from the infographic below.
Continue Reading10 Content Marketing Mistakes You Must Avoid (Checklist)
Marketers are producing more and more content every year. Even though their strategies fit the current marketing trends, most of them are far from effective. Here are 10 content marketing mistakes that you must avoid at all costs.
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