David Ogilvy Had It Right About A/B Testing 50 Years Ago
More than 50 years ago, the father of advertising David Ogilvy said “Never stop testing and your advertising will never stop improving”. It was true then, it’s still true today, probably more than ever. Keep on reading to see how testing can take your marketing to a new level.
Continue Reading6 A/B Testing Ideas For Your Website
In simple words, A/B testing is a method of putting two or more versions of something to test, in order to see which performs the best. You can test anything: a landing page, a specific design element, a title, a CTA color, a banner ad, an email copy,etc, as long as you compare your two variants over the same time period and similar audiences.
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