Email marketing is important to every business. While it is the most widely used communication channel, it isn’t the most easiest to get results from.
Imagine yourself in the daily scenario of opening your inbox – you have received emails from various brands – some you care about, the others you delete regardless of what they might have insider. Now assuming even your target audience is signed up on various digital channels and with a gazillion business websites, chances are, their day starts the same way as yours.
So how do you make sure that every email from your campaign is opened, read and hopefully converted on?
By leveraging storytelling.