Experts On Email Marketing – Tips You Must Follow
Email marketing is an important communication channel for businesses. But it never seems to work out for everyone. Here’s taking a look at what experts think email marketing should be like and how you can follow it to the T!
Continue ReadingA Critique of 2 Cold Email Sequences
Writing good email drip sequences is hard work. It takes a lot of testing to nail down the right subject and value proposition, and even then the results may be not apply to your other lists. Each time you build a prospecting list, you may need to start testing your subject lines all over again. It gets tedious pretty fast.
There are some good general rules to follow though!
Continue Reading9 Email Marketing Practices That Kill Trust And Conversions
Email marketing is no doubt the most effective communication channel. Be it about keeping your customers engaged or driving leads to conversions, emails enable you to nurture your prospects into customers with highly personalized messages.
But while most marketers are trying to convert their leads into customers with frequent emails, most get deemed as ‘spammy’ almost instantly. Why?
Continue ReadingHow Fos Sto Tunnel Got 1,700% More Email Subscribers (And You Can Too!)
Ever wished growing your email list was as easy as 1,2,3 and go? Yes, as a business marketer, I have been there and done that. In fact, I continue to do so often!
But we worked with Fos Sto Tunnel to increase their email subscriptions by a whopping 1,700% and we’re here to share why and how they reached there using exit intent campaigns with Exit Bee.
Continue Reading7 Email Marketing Challenges of the Modern Marketer
Campaign Monitor surveyed hundreds of marketers to learn what hurdles they face when it comes to accomplishing their email marketing goals. From improving customer retention to email personalization and contact data quality, the survey revealed there were 7 big challenges where they could use a little help to achieve these goals.
Here’s taking a look at them all!
Continue ReadingHow to Maximize the Lead Generation Potential of Your Blog
Your blog can potentially be your cash cow. Keyword – potential. If you’re only creating blog posts to drive a ton of traffic to your website, then you’re missing a lot. Each blog post you publish should be created with the ultimate goal of bringing in customers. That’s what content marketing is all about, right?
Don’t get me wrong. It’s great that your website is generating a huge amount of traffic and website visitors are potential leads, but how do you know they actually read your post and liked it?
Continue ReadingGrowth Hacking : 9 Strategies and 100,000 Subscribers in just 3 months!
Growing an email list can be a challenging and sometimes, a pretty daunting task. While we try to churn out the best of content pieces regularly to appeal to our audience, they are somehow never willing to share their contact details before leaving.
With a chance of being spammed by the various businesses that are online, we kind of understand the reader’s emotions. But we understand your goals too!
So here are a few strategies that will growth hack your email list in just 3 months, before you even know it – trust us.
Continue Reading10+ Mistakes You’re Making In Growing Your Email List
Email lists are important. Be it a B2B business or one in the B2C domain, there is no way you can do without email marketing. But that’s not the challenging part; the challenge is to grow an email list – the one with quality subscribers that are more likely to become your customers. That’s where most business marketers and bloggers go wrong!
In this post, we’re going to look at the most common mistakes made by people while working on their email list.
Continue Reading30+ ways to grow your email list faster than ever
Growing your email list can be really tricky. It is a process that takes too long when done organically and fails too quickly when outsourced. You want to do it fast, but you don’t want irrelevant contact information from the consumer market to be a part of it. You also want to make sure that this email list is able to make your email marketing campaigns successful.
But hold on a minute, how do you grow your email list 1000% times?
Continue Reading7 Last Minute Marketing Campaign Ideas You Need For Valentine’s Day
It’s Valentine’s Day tomorrow and if you haven’t really prepared for it, well don’t fret! Because we have curated some ideas for you – not for your date of course; only marketing campaigns that will give your business sales the much needed sales.
Why?
Well who doesn’t love a little more love from customers every now and then?
Continue Reading5 Ways To Jumpstart Your Email Marketing Results For 2017
As email marketing carries on into this year as a must-have business growth strategy, here’s taking a look into a few ways to jumpstart your results. While some businesses think an initial lull period causes no harm, it is important to understand that getting a little ahead of your competitors right from the start, will only give you a competitive edge.
Continue Reading12 Email Marketing Mistakes You Should Promise Not To Make This Year
When you’re just setting up an email marketing campaign for your business, you often browse the tips and tricks that others have used to ensure it gives you some results. No matter how long you research the same, somehow you always end up unsatisfied with the results your campaign gives.
The reason behind those dipped numbers? Well, a few mistakes that you could be making amidst trying to keep up with all the tips you have come across on the internet. In this post we’re going to highlight those little mistakes that are costing you big numbers!
Continue Reading7 Copywriting Tips For Cold Sales Emails That Will Get You More Customers
Email marketing is a must have for any business growth strategy. While context and personalization has taken prime importance while execution of this marketing strategy, cold emails are a necessary evil. But here’s taking a look at some of the cold emailing tactics that actually work.
Continue ReadingHow To Increase Email Subscriptions By 200% In 5 Simple Steps
Email marketing is alive and kicking every other marketing tactic aside. Well, not really. But when you see the results an email marketing campaign reaps and the budget at which that happens, you would know exactly what we mean. In this post, we’re sharing some really simple tips that you could use to boost your email subscriptions by a whooping 200%!
Continue ReadingCan You Handle 1000% More Email Subscriptions?
SURE YOU CAN Let me show you how Exit Bee will increase your email subscriptions by over 1,000% Picture yourself walking into a shop […]
Continue Reading8 Call-to-Action A/B Tests to Run on Overlays to Get More Email Subscribers
While you can test just about every aspect of the overlay – design layout, colors, marketing message, CTA and even triggers, it is important to start small. By testing small changes you’re able to measure results more effectively and understand what clicks with your audience the best.
Continue Reading5 Lead Nurturing Mistakes That Are Making Your Business Lose Customers
Most businesses are able to run marketing campaigns that result in micro and macro lead generation. But let’s get to the final part of it, just how many of these leads are they able to effectively convert into customers? Yes, paying customers?
This is where lead nurturing plays a huge role.
Continue Reading16 types of email you should be sending your email list to boost your engagement rates
Email marketing is a twisty game. First, it is hard for you to even get people to opt in to your email list and then it becomes difficult to make them read your emails. It is an endless cycle of challenges coming a business marketer’s way and there is practically no end to it.
So what is it that the subscriber wants to read?
Definitely not the same email.
Here’s taking a look at the different types of emails you should be sending to your subscribers, but probably aren’t.
Continue ReadingHow To Get More Email Subscribers With On-Site Retargeting
42% of businesses name email as the most effective lead generation marketing tactic, making it the top source for lead nurturing and management. But to be able to make your email marketing campaign successful, you need people who subscribe to them willingly. And the fear of being spammed, makes it hard to get people to subscribe even to the most useful newsletters!
Continue ReadingAre Your Cold Emails Killing Your Business? (And The Fix To It!)
Cold emails are a necessary evil that most B2B marketers resort to for promoting their business products and services. It is quite literally the foot in the door approach, where you pretty much shamelessly, approach a prospect with what you offer and what he is likely to gain out of it.
But the only sad thing is that most of these cold emails don’t really work. They are like trying to hit the target with one little arrow in complete dark! And missing the target is only landing you into a darker spot.
In this case, the spam folder.
Continue ReadingWhy Email Marketing Is A Must For eCommerce Success
The eCommerce industry is fast expanding. Whether you sell customized t-shirts, posters, grocery or even baby products, there are at least a thousand others who are doing the same. While this has resulted in the consumer market loving online shopping, it has also made it a challenge for the eCommerce businesses to acquire new customers.
Here’s why email marketing is important for an eCommerce business’s growth and success.
Continue ReadingI just trashed your email again. Here’s why!
Email marketing is by far the most effective marketing channel for businesses across the B2B and B2C industry. While the channel offers a high ROI on even the smallest of marketing budgets invested, it is a fact that it doesn’t seem to work as effectively for everyone.
So I took a read at some of the mails I received to let you know why I trashed them!
Continue ReadingChanging with the times: The future of personalization (2017)
Personalization has been the high point of marketing this year. Every marketer, across different industries has been trying to leverage content marketing based on what their target market really wants. But the sad truth is, despite the amount of data available across the digital platforms, marketers aren’t able to personalize their customer experience effectively.
Here’s taking a deeper look into what personalization is, its importance and how you can get ready to leverage its power in 2017.
Continue ReadingWhy Businesses Should Use Word-Of-Mouth Marketing For Growth
As a digital marketer, I know exactly how it feels trying to keep up with the changing trends and the conversations happening around a brand. But the one thing that I have realised over the years is the fact that what people are saying about you is extremely important.
Here’s taking a look at why businesses should leverage the power of word-of-mouth and how they can do so effectively.
Continue ReadingWhy Your Business Needs To Host A Webinar Next Week
Irrespective of the industry your business is in today, it is important that you are able to satisfy the need to learn that most of your target audience has. The hyper informed informed generation today is all about wanting to know everything about a business before engaging with them.
So why not give them the information first hand? Here’s why your business should consider hosting a webinar next week and how you can do so effectively.
Continue ReadingAre you too spammy? Finding the ideal email frequency for your business
As a marketer we’re frequently pondering on two major things – how to generate leads and then, how to keep them engaged effectively.
Since email makes for a majority strategy for the latter, we often battling over the question of just how many times should one touch base with the leads. Once a week, twice a month or maybe more?
Here’s how to find the ideal email frequency for your business.
Continue ReadingIs Influencer Marketing the Future of Marketing?
There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.
Continue Reading5 Secret Hacks That The Most Successful Email Marketing Campaigns Use
While some businesses are practically email marketing rockstars, there are others who are still struggling to find that one strategy that would work for them. With no hard and fast rules or guidelines to state it all, marketers need to experiment with different techniques when setting up campaigns.
In case you too were wondering what is it that successful businesses do to get brilliant results from their email marketing campaigns, let us break it down for you.
Continue ReadingWhy Storytelling Is The Hack For Higher Email Conversion Rates And How You Can Use It
Email marketing is important to every business. While it is the most widely used communication channel, it isn’t the most easiest to get results from.
Imagine yourself in the daily scenario of opening your inbox – you have received emails from various brands – some you care about, the others you delete regardless of what they might have insider. Now assuming even your target audience is signed up on various digital channels and with a gazillion business websites, chances are, their day starts the same way as yours.
So how do you make sure that every email from your campaign is opened, read and hopefully converted on?
By leveraging storytelling.
Continue ReadingHow To Boost Email Marketing Results In 10 Simple Steps
Apart from being the most economic and cost effective, a study by Custora found that the customer acquisition via email marketing has quadrupled in the 4 years preceding 2013. This accounts for nearly 7% of all the customer acquisition that has occurred online.
Clearly, email marketing is the most direct, effective and personal way of reaching out to your target audience. But still, this means of marketing doesn’t work for everyone – simply because their campaign is not strong enough or they don’t know how to make the most out of the channel.
Here’s how you can boost email marketing results in just 10 simple steps.
Continue Reading7 eCommerce Email Marketing Tactics To Boost Your Sales
Setting up and running an eCommerce business is a tough job. But what’s tougher in the increasing market competition today, is acquiring new customers. The only thing that actually defines the success of an eCommerce business, is their ability to monetize from their resources.
Here are some eCommerce email marketing tactics that will definitely bag you more sales!
Continue Reading6 New Email Marketing Techniques You Need To Use This Year
According to Smart Insights, email marketing is still one of the most popular and effective marketing tactics in the digital industry. But the tactic itself has seen a number of changes over the years. From taking to mobile, to including CTAs, to the changing formats in the body, emails have seen a massive change. And so have the techniques used by businesses to leverage from them.
Here’s taking a look at the 6 latest email marketing techniques that are now being tapped into by marketers.
Continue Reading5 Giveaways That Will Growth Hack Your Email List
When have you ever heard anyone say they hate FREE things? Be it a postcard at the coffee shop they just visited, promotional chapters of an upcoming novel in a bookstore or a free ebook of a topic that may not even really interest them, people never let go of FREE things.
So as a business what are those giveaways that can bring in more leads without seeming too pushy or irrelevant?
Here are 5 conversion rate optimization tips for hosting giveaways that will definitely increase your leads.
Continue ReadingWhy It Is Important To Collect Data For Lead Generation (And How)
Marketing is all about being able to bring in conversions and leads.
And that’s exactly the reason why most marketers lose out on their prospects. Focusing too much on scoring a lead often results in ignoring the efforts that need to be made for establishing long term relationships with customers. That is exactly why data is important!
Here’s looking into why data is important for each of your lead generation campaigns and how you can collect it from your target market.
Continue ReadingThe 4 Competitor Research Tools You Absolutely Need
Ever wondered what your strategy could look like if you knew what exactly worked for your competitor and where they ended up wasting resources? The answer is – effective.
Your marketing strategy would be a lot more effective if you knew how the market responds to the offer you make. It is practically impossible to track and analyse every effort your market competition is making.
But here are a few tools that you need to add to the digital marketing toolkit we shared with you some time back for competitor analysis.
Continue Reading8 Lead Magnet Ideas To Growth Hack Your Email List
Lead magnet is an ‘extra’ incentive you offer your target audience above your existing resources/products/services. This offer is made in exchange for their contact information such as name, email id, phone number, etc. This tactic is considered as one of the best ways to get more email subscribers.
So if you don’t have a lead magnet or can’t come up with ideas for one, here are 8 lead magnets that you can use for increasing your subscribers substantially.
Continue Reading8 Ways Every Marketer Should Leverage From Retargeting (And Remarketing)
Retargeting (or remarketing) is a cookie based technology that enables anonymously following your audience across the web – what they’re looking for, what they’re engaging and interacting with, what problems they are searching solutions for, etc.
But how do you get the most out of retargeting campaigns?
Here are 8 ways marketers can leverage from retargeting.
Continue Reading6 Digital And Content Marketing Predictions For 2016 Coming True
As content marketing continues to reign this year, it is important for businesses and marketers to understand how it has evolved, what has changed and what they need to do to to keep their results consistent or make them better.
Here’s taking a look at the digital and content marketing predictions (and formulae) made by experts for 2016.
Continue Reading5 Tools That Solve Most Email Marketing Challenges of 2016
Email marketing being the best channel to directly communicate with existing as well as prospect customers, is still a part of many business strategies. But as the years pass by and the need for relevance increases, the challenges for executing a successful email marketing strategy only increase.
Here are 5 tools that could help you create and execute effective campaigns. (Not the usual ones you hear)
Continue Reading4 Things Most Digital Marketers Miss Out On
Today the importance of online marketing is bigger than ever – be it via social media or digital advertising, there is absolutely no way businesses can circumvent it. But with so many digital channels and marketing possibilities coming up, it is important to understand the relationship between each of them and how they can work together in a complementary manner.
While marketers do a lot of research before creating their campaigns, there are 4 things that most of them often miss – and that causes their marketing efforts to not reap the desired results. Here’s taking a look at them.
Continue ReadingEmail Marketing Statistics For 2016 That Every Marketer Needs To Know
Email marketing is by far the best channel to directly reach out to your target customer (prospect) or an existing customer with a value proposition. And even if the he doesn’t open the email to read what you are offering, you can be rest assured that if your subject line was compelling enough, it would have captured his attention.
Here are some email marketing statistics that marketers need to know for running successful campaigns this year.
Continue Reading20 Smart Growth Hacking Tools For Startup Marketers (Part 1)
Growth hacking has become one of the most talked about term in the startup and marketing domains. While some see it as a means of accelerating the startup’s growth, others consider it a fancy word for marketing clubbed with technology.
Here are 20 smart growth hacking tools that we make use of every day and you should too!
Continue ReadingHow To Grow Your Email List Faster Than Ever
You know that email marketing delivers great results. You also know that email is the best way to build loyalty and increase repeat visits and customers. And you’re not the only one who thinks so. Email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.
Continue Reading5 Email Subject Line Strategies That Always Work
Subject lines are the first thing that the recipients see. You really don’t want to put across the wrong message and be moved to trash right away. So here are 5 email subject line strategies that have proven to increase the email marketing campaign’s open rates.
Continue Reading