7 Simple Tips To Use Landing Pages More Effectively
The main aim of every marketing and sales strategy, is to generate leads and eventually turn them into customers.
While there are a number of ways to engage your target audience – such as running paid social advertisements, blogging, offering ebooks, etc, the most effective one to turn them into leads is a landing page.
Here are the 7 tips that will help you create the perfect landing page for your next marketing campaign.
Continue Reading13 Marketing Lessons For eCommerce Businesses From The Flipkart Big Billion Sale
If you’re the kind of eCommerce marketer who is continually looking into the global markets, you’ve most certainly heard of Flipkart’s Big Billion Sale. Here’s taking a look into what the eCommerce business did to generate INR 1400 crore in a single day of the sale.
Continue ReadingWhy Businesses Should Use Word-Of-Mouth Marketing For Growth
As a digital marketer, I know exactly how it feels trying to keep up with the changing trends and the conversations happening around a brand. But the one thing that I have realised over the years is the fact that what people are saying about you is extremely important.
Here’s taking a look at why businesses should leverage the power of word-of-mouth and how they can do so effectively.
Continue ReadingHow To Use On-Site Behavioural Data To Get More eCommerce Sales
The rise of eCommerce industry is pretty evident across the world. Just about every business out there is willing to now take their products and services online for selling. Not just because it is far more convenient than them having a physical store, but they know exactly how much the generation of today loves online shopping. But not all of them are successful at getting sales one after the other.
So here are some tips on using on-site behavioural data of your visitors to drive more sales for your eCommerce store.
Continue ReadingThe secret to Content Virality – revealed!
We have all witnessed how certain videos and images go totally viral in just a few days of them being published on digital platforms. From the videos of pandas playing on slides published by renowned zoos to brands sharing their takes on sensitive issues, content today has the ability to become viral – when done right. Let’s tell you what they did right!
Continue ReadingTop 10 Social Media Management Tools Every Marketer Needs To Try
Social media has become an integral part of business marketing strategies – irrespective of the industry and domain the business in. Be it B2B or B2C, business marketers now know that most of their target market audience is active on more than one social media channels on a daily basis – and that is too big an acquisition opportunity to miss!
But let’s be honest, social media can be very overwhelming sometimes.
So here are 10 tools for social media management that you must start using for the week ahead!
Continue Reading7 Instagram Marketing Tips To Boost Your Online Store Sales
Instagram users are increasing by the day and with features likes stories coming in, we see the number only rising for a considerable amount of time.
The platform that is predominantly all about visuals, has become the greatest opportunity for eCommerce businesses to market their products – even amidst the competition they face from eCommerce giants like Amazon on search engines. So here are a few Instagram marketing tips you need to consider using.
Continue Reading8 Best Practices To Optimize Your Mobile Popups And Get More Customers
A majority of your target audience is actually accessing your business website via their mobile devices instead of the conventional desktops. This is where it becomes important to focus on optimizing your site for mobile conversions.
Here are 8 tips to optimize your mobile popups for higher conversions.
Continue Reading5 Best And Worst eCommerce Popups That Have A Direct Impact On Your Sales
In one of our previous posts, we discussed how eCommerce businesses can use exit intent popups to boost their online store sales. One of the most effective tactics being, retargeting their store visitors before they even left the website and explored other options.
But popups, if not designed and strategized well, have a tendency to become a little too ‘irritating’ for an online shopper.
Continue Reading7 Effective Strategies To Convert Blog Traffic Into Sales
Does your business spend a considerable amount of time keeping up with a strict content marketing schedule? Is your blog getting a considerable amount of traffic and are all those visitors moving away without even making an interaction?
If yes, you’re not alone. All of us have faced a problem turning the blog traffic into sales. But here are 8 strategies that actually work.
Continue Reading15 Popup Design Inspirations To Convert Your Website Visitors Into Customers
Popups are website elements used to grab a visitor’s fleeting attention towards something that the business wants to promote. But often these tend to look too irritating or intrusive in nature to internet users. So backing popups with our exit intent technology, we’re here to share 15 popup design inspirations that your visitors will absolutely fall in love with.
Continue ReadingWhy Your Business Needs To Host A Webinar Next Week
Irrespective of the industry your business is in today, it is important that you are able to satisfy the need to learn that most of your target audience has. The hyper informed informed generation today is all about wanting to know everything about a business before engaging with them.
So why not give them the information first hand? Here’s why your business should consider hosting a webinar next week and how you can do so effectively.
Continue ReadingWhy And How Businesses Can Grow With User Generated Content
User generated content (UGC) is emerging as the new must-have of marketing campaigns. It is that one tactic that has proven to deliver high converting results as compared to any other. Marketers from both B2B and B2C industries are embracing UGC and those who are not, are missing out on a big opportunity to hit the market.
Here’s taking a look at why and how you can use user generated content to grow your business.
Continue ReadingAre you too spammy? Finding the ideal email frequency for your business
As a marketer we’re frequently pondering on two major things – how to generate leads and then, how to keep them engaged effectively.
Since email makes for a majority strategy for the latter, we often battling over the question of just how many times should one touch base with the leads. Once a week, twice a month or maybe more?
Here’s how to find the ideal email frequency for your business.
Continue ReadingIs Influencer Marketing the Future of Marketing?
There’s a lot of talk going on about how influencer marketing is changing the marketing landscape. As someone with critical-thinking capability, you might be quite skeptical about this claim. But the truth is that there’s a good reason for all the hype about influencer marketing. Several studies have proven that this marketing channel can boost various aspects of your performance – from brand awareness and lead generation to conversions and brand loyalty.
Continue Reading5 Secret Hacks That The Most Successful Email Marketing Campaigns Use
While some businesses are practically email marketing rockstars, there are others who are still struggling to find that one strategy that would work for them. With no hard and fast rules or guidelines to state it all, marketers need to experiment with different techniques when setting up campaigns.
In case you too were wondering what is it that successful businesses do to get brilliant results from their email marketing campaigns, let us break it down for you.
Continue Reading5 Examples Of The Good And Bad Popups Business Websites Use
Over the last few days, we have been digging deeper into the use of popups and whether they actually do have a good impact on business websites. Not so surprisingly, we found that popups – when backed with a good strategy and technology, do work.
Be it a travel business website, a media company, an eCommerce business, or a blog, well timed popups are the best website elements to grab a visitor’s attention – even when he is just about to leave!
In this post, we want to share 5 examples each of the good and bad popups that business websites have been using.
Continue Reading6 Type Of Blog Posts Your Audience Will Definitely Love You For
Content marketing is ‘the’ thing for businesses today – be it B2B or B2C. But here’s the thing, with the expanding use of internet and thousands of businesses generating thousands of content pieces every day, it is becoming really had to capture an internet user’s attention.
So here we are listing down the 6 types of blog posts that will actually make your readers fall in love with you.
Continue Reading7 Actionable eCommerce Marketing Tips To Boost Your Sales (Almost) Instantly
Do you run an eCommerce business? Do you want more traffic to your online store and more sales? Well, of course you do!
But with the increasing competition in the market, chances are, you’ll probably be losing at least 30% of your traffic to another business. No matter how big your discounts are and how long your sales run, there will always be another business who is willing to go a step further.
So here are 7 marketing tactics and the tools you can use to implement them for boosting your sales almost instantly.
Continue Reading7 Ways Video Content Will Boost Your Conversion Rate
Videos account for more than half the internet traffic today – both desktop and mobile. And considering our brains process video content 60,000 times faster than text, this comes as no surprise.
Even though marketers today are focusing on creating rich media for engaging their target audience and promoting their business, videos are still underused when it comes to lead generation. Here are 7 ways videos will boost your conversion rates.
Continue Reading8 Cart Abandonment Fixes That Don’t Involve Offering Incentives
Despite offering the best of products or services to their target market, most businesses face the challenge of cart abandonment. Baymard Institute’s study says that the average documented shopping cart abandonment rate is almost 68. 63%.
But you can’t just keep offering discounts for sales right? So here’s taking a look at 8 cart abandonment fixes that don’t involve offering discounts.
Continue ReadingWhy Customer Engagement Should Be The Measure Of Digital Success And How To Do It
Measuring campaign metrics is an important aspect of digital marketing. It lets you know which of your campaigns are performing the best when it comes to acquiring new customers, which digital channels are the most active, how you can optimize the campaigns further and what are the available market opportunities that you can tap into.
Here’s taking a look at why customer engagement should become the measure of digital success and how you can measure it.
Continue ReadingWhy Storytelling Is The Hack For Higher Email Conversion Rates And How You Can Use It
Email marketing is important to every business. While it is the most widely used communication channel, it isn’t the most easiest to get results from.
Imagine yourself in the daily scenario of opening your inbox – you have received emails from various brands – some you care about, the others you delete regardless of what they might have insider. Now assuming even your target audience is signed up on various digital channels and with a gazillion business websites, chances are, their day starts the same way as yours.
So how do you make sure that every email from your campaign is opened, read and hopefully converted on?
By leveraging storytelling.
Continue ReadingHow To Boost Email Marketing Results In 10 Simple Steps
Apart from being the most economic and cost effective, a study by Custora found that the customer acquisition via email marketing has quadrupled in the 4 years preceding 2013. This accounts for nearly 7% of all the customer acquisition that has occurred online.
Clearly, email marketing is the most direct, effective and personal way of reaching out to your target audience. But still, this means of marketing doesn’t work for everyone – simply because their campaign is not strong enough or they don’t know how to make the most out of the channel.
Here’s how you can boost email marketing results in just 10 simple steps.
Continue Reading4 Simple Ways To Increase Landing Page SignUps
Is the sign up rate on your landing page not as high as the efforts that went into creating it and executing the campaign?
Sometimes it isn’t just about the design or web copy that causes low conversion rates. You could offering the best deal, but psychological barriers can always mess up those numbers. So here 4 simple tips to increase landing page signups.
Continue Reading10 Tools You Need To Improve Customer Experience On Your Website
Customer experience or user experience is the sum of the experience that people from your target market have on your business website. From browsing to navigating and exploring your products/services, understanding what you do and making an interaction with you, each of these aspects define how you rank on the Net Promoter Score (NPS).
The higher the NPS, the better has been your customer’s experience on-site. And the better the experience, the faster the companies grow in terms of customer/visitor loyalty.
So here are 10 tools that will help you understand your customers better and optimize their experience on your website (as well as improve your conversion rates).
Continue Reading15 Must-Have Online Store Tools To Get More Sales
With the eCommerce industry growing faster than ever before, it is becoming harder for businesses to not just establish themselves in the digital market, but also acquire new customers and retain them. This is where a robust strategy, backed by data and the right set of tools come in.
Here are 15 tools that are an absolute must have for an online store’s effective marketing and customer acquisition.
Continue ReadingWhy Your Content Marketing Strategy Is Just Not Successful (5 Lessons Learnt Over 8 years)
If your efforts in content marketing are providing you less and less results (lower visits, leads, sales, etc.), I guarantee that you aren’t the only one and now is the right time to make a change in your strategy. Because if you don’t adapt, your competition will and that will put you at an even greater disadvantage.
Content Marketing tactics that worked perfectly 12 to 24 months are no longer designed to give your results or a good return on investment today. Let’s just say, what’s gone is gone and shouldn’t be brought back.
Based on our experience with trying and testing different content marketing approaches since 2008 (more specifically thanks to our own errors), here are the 5 errors that result in you losing your customers.
Continue ReadingWhy Popups Are Not Dead And Which Of Them Really Work
Internet users often function differently. While some don’t require a nudge to convert or take an action, there are those who need to be put on the track to conversion. So just like the contextual call-to-action in the takeaway of your post, popups do work.
Here’s taking a look at why we think popups work and what makes for a high converting popup.
Continue Reading7 Landing Page Design Tips That Will Get You More Customers
Creating a landing page that converts isn’t an easy job. There is a lot that goes behind doing so – understanding what the audience wants, what would make them act and how it is possible to follow all the design trends they expect a business to follow for a seamless experience.
Here are a few tips you should incorporate in your landing page design for better results.
Continue Reading5 eCommerce Trends You Need To Catch Up With For More Customers
The field of eCommerce has seen immense growth over the last few years. And as more businesses continue to hop on to the eCommerce bandwagon this year, the market competition is also rising.
But that doesn’t mean you only keep increasing your marketing budgets. There are trends and tricks you need to adopt into your business strategy, and make the most out of to consistently keep acquiring new customers.
With online sales projected to continue to grow, here are the top 5 innovative eCommerce trends that you need to catch up.
Continue ReadingAre Your Exit Intent Popups Optimized For Conversions?
Popups are the reason business websites are able to draw the fleeting attention of an internet user, and possibly convert them into its leads or customers. Be it by offering a lucrative incentive or simply a rock solid value proposition. But it is also important to ensure popups don’t break the natural flow of a visitor’s browsing – this is where exit intent comes in.
Here’s taking a look at the key factors that play in to optimize an exit intent popup.
Continue Reading13 Hacks To Reduce Bounce Rates And Keep Your Website Visitors Engaged Longer
Internet users have a really short attention span. You can allure them to your website with catchy advertisement or an article titled to peak their interest, but how long would they stay on your website? That’s hard to say.
If your Google Analytics has been screaming of a very high bounce rate (something to the tune of 80% consistently), you’re not alone. Most business websites and blogs face a similar issue, no matter how well thought they optimization strategy is.
So here’s taking a look at a few ways to keep a visitor engaged on your website for a longer period.
Continue Reading5 Reasons Your Business Should Consider Conducting A Survey
The importance of data based marketing is rising by the day. But observing how the consumer market now seeks relevance and context in everything they are promoted, this trend doesn’t come as a surprise. It is also pretty clear that data marketing is here to stay and no marketer or business can scoot around it.
So here’s taking a look at a few reasons why every business should conduct a survey.
Continue ReadingThe Anatomy Of A High Converting Popup
Using or not using popups on a business website and blog have always been a topic of conversation in the digital industry. But the stewards of the industry firmly believe that when used the right way, popups can definitely boost the business’s conversions.
So here’s taking a look at the anatomy of a high converting popup.
Continue Reading6 Ways To Use Exit Intent To Increase Online Store Sales
You’re looking for a particular shoe so you head over to Google to see which online store might have it. And boom! You’re bombarded with more than at least a hundred stores offering the same piece at different prices.
So how do you practically decide which one of them is reliable or which one of them you should make the purchase from?
Here are 6 ways to use exit intent technology to ensure you don’t miss a sale!
Continue Reading5 Principles That The Highest Converting Sites Always Follow
A typical internet user spends almost half his day browsing through miscellaneous websites of different businesses and the various social media platforms. Do you really think they can remember all that they consumed?
The truth is, their attention span is barely a minute. They get distracted by just any ‘interesting’ thing they stumble upon.
Here’s how the most high converting websites in the digital industry keep their visitors hooked.
Continue ReadingCrafting The Perfect Coupon Popup For High Conversions
Offering visitors incentives to make them convert is an age old and yet, very effective marketing tactic. It has proven time and again, that internet users are forever on the lookout for good deals around what interests them as well as what’s useful to them – they can practically stall the purchase of a much needed microwave, if the need be!
But here’s how you need to make a coupon popup, if you want an exiting visitor to stay back and convert.
Continue ReadingThe Guide To Effectively Personalize Exit Intent Popups
Personalization has become an important aspect of everything related to marketing. There is no way that you can reach out to your target market with a broadcast message or a sales pitch and expect him to convert. In simpler words, if you can’t connect with your audience, they are not going to engage with your business. Be it signing up for a free trial or even a small thing such as subscribing to your blog!
In this post, we talk about how you can effectively personalize the popups implemented on your website for higher conversion rates.
Continue Reading5 Mistakes That Most B2B Websites Make (And How To Fix Them)
Businesses in the B2B industry usually have a tougher time acquiring their target market. Since their audience is extremely defined and is limited in number, it becomes an even bigger challenge for marketers to craft the right messaging and campaigns that stand out from their competition.
Most B2B websites are completely to the point. They include a value proposition, a little description about the same, the features and benefits of the product, a few customer testimonials and a call-to-action. Now while the approach isn’t really wrong, these websites don’t quite convert as high as they expect from campaigns.
Continue Reading5 Reasons Your Blog Readers Are Not Converting And How To Fix It
Does your blog site get a lot of traffic, but not enough conversions? Are people still leaving without subscribing to your newsletter, following you on social media or purchasing a product you’re recommending?
You’re not alone. Here’s taking a look at the reasons why your readers don’t convert and what you can do about it.
Continue Reading5 Popup Mistakes That Are Costing You Conversions (And What To Do Instead)
Popups have a bad reputation when it comes to on-site user experience. But it is also a fact that without those slight nudges, internet users aren’t really willing to provide their contact details. This is where popups come in play – when used properly.
Good popups don’t annoy internet users. If they are well designed, thoughtfully implemented, provide relevant content and are always contextual in nature, popups can actually increase the conversion rate of websites. But here are the most common mistakes that business websites make while working with popups.
Continue Reading6 Things A Visitor Wants To See On Your Popup
Using a popup has been known to boost the conversion rates for websites – even Dan Zarrella swears by it for his newsletter subscriptions! But creating a high converting popup strategy and a design that makes a visitor want to turn into a customer, can be challenging.
In this post, we are sharing the 6 things that a visitor really wants to see on your popup. Yes, we did our little research on internet users before writing this post!
Continue Reading10 Reasons Every Online Store Needs To Use Exit Intent Popups
The eCommerce industry has come a really long way. You can practically find an online store for just about everything – clothes, shoes, grocery or even those little stationery items!
But with the trend of going digital increasing and becoming really common, most eCommerce businesses now face the challenge of getting sustainable sales throughout the year. Since people have so many options, they rarely stay loyal to one store. They want to look for better deals, better products and better after sale services.
Here are 10 reasons why every online store today needs exit intent technology to boost their sales and revenue.
Continue Reading5 Popup Strategies That Will Not Annoy Your Visitors
Overlays, also known as ‘pop-ups’, have a bad name in the digital industry. While there are many who accuse them of interrupting the visitors browsing experience, there are those who swear by the conversions they are able to bring in.
We fall in both the categories – we don’t like interrupting people when they’re browsing, but we don’t want them to go either without making some sort of interaction with us.
Having experimented a bit on our blog site, we decided to list the top 5 strategies or tips that you need to keep in mind while using overlays for them to be highly effective.
Continue ReadingHow Media Companies And Blogs Can Reduce Bounce Rates And Increase Conversions With Exit Intent Popups
Look around and you’ll see just how many individuals, brands and businesses have taken to content marketing. For that matter, you will see how focused everyone has become at establishing their digital presence – be it their website, social media or communities where their target audience is the most active.
But as these numbers increase, the challenges of converting people are also increasing. Businesses can rarely get their visitors to subscribe to their newsletter – no matter how well their content is crafted. Case in point being, media companies.
Here’s taking a look at how exit intent popups can reduce your bounce rates and increase conversions.
Continue ReadingHow Tourism Industry Websites Can Use Exit Intent To Increase Bookings
Just like every other business out there, those in the travel industry too are catching up with digital. But another thing that they have in common with the other businesses, is the rising competition and the difficulty in acquiring users – or for that matter, even leads.
Most of these travel related businesses have a website, presence on a few social networks, are probably blogging for traction and also running a few paid ad campaigns. But despite it all, they aren’t able to convert most of their audience even in the smallest way. Here’s taking a look at how exit intent popups can help!
Continue Reading6 Ways To Use Exit Intent Popups To Boost Your Website Conversion Rate
According to Conversific.com, 30% of the top 1000 US eCommerce sites use overlays – 22% using entry overlays, 14% using exit overlays and 6% using both. Personally, we prefer not interfering with the user experience on a website and let them browse in peace.
Our Exit intent technology is an innovative and smart tool that allows you to target visitors right before they leave your website. And we’re bringing that technology to eCommerce.
Here we are taking a look at 6 ways in which you could use exit intent popups to boost your conversion rate.
Continue Reading6 Little Things That Can Make or Break Your eCommerce Website
Being an online retailer does come with a lot of challenges, but it doesn’t mean that it’s impossible to turn your business into a successful one. The key is to build a strategy that will help you beat your competition and ensure that you achieve your goals. Building a successful eCommerce website is an essential part of that strategy and your entire website’s design is exactly what will help you level the playing field in the crowded market of today’s digital world.
So here’s taking a look at 6 little elements that could make or break your eCommerce business in the competitive market today.
Continue ReadingThe 4 Pillars Of A Successful Referral Marketing Campaign
In our previous post, we spoke of how eCommerce businesses can boost their sales using referral marketing. In this post, we’ll look at the main pillars of a referral campaign for any business.
But in this post, we’re talking about the main pillars of the referral marketing campaign for any business, because word-of-mouth marketing is the most effective tactic for businesses in any industry and you need to start leveraging from it today!
Continue Reading